Moreover, there are only two buyers, O and V. They are also big bosses and will not really fight to the death.

Most of the time it is agreed upon by both parties, one bids for "Quick Book" and the other bids for "Tiantian".

So much so that the current annual exclusive naming fee for "Kuaiben" is only 100 million, and "Tiantian" is only 300 million!

That's right, "Tiantian" has become more popular than "Kuaiben" in recent years!

Next year's prices won't go up much.

After all, there are many popular variety shows currently, and Su Daqiang, Dragon TV, and Blue Channel are all strong competitors.

Especially "The Voice", which will be introduced from abroad next year, is highly anticipated.

This directly makes it difficult for "Kuaiben" and "Tiantian" to sell at high prices.

But if there is a third party like Wang Yi to compete, then the tide may rise and all boats will be lifted.

If "Kuaiben" is sold at a relatively high price first, let OV compete for the remaining "Tiantian".

If two women fight for one husband, then "Tian Tian" can also sell for a high price!

He was naturally happy to hear about this.

Director Zhang was very wise and saw through the benefits immediately, but he said with a smile: "Director Wang, this is not in line with the rules, is it?"

Wang Yi did not answer, but said directly:

"Director Zhang, the most popular show right now is "Tian Tian". This year's endorsement fee is 300 million, and Kuai Ben's endorsement fee is 100 million. In this way, I will give you 300 million for the exclusive endorsement of "Kuai Ben" for the whole year next year. As for "Tian Tian", can you

Whether it sells for 500 million or 700 million, it all depends on Director Zhang’s methods!”

"This..." Director Zhang was moved.

Without Wang Yi, "Kuaiben" would have a maximum of 300 million, and "Tiantian" would have a maximum of 500 million.

It may even not be sold at this price.

There are many variety shows in 2011, and the naming fee of 100 million is a sky-high price!

If Kuaiben is sold first and O and V compete for the remaining "Tiantian", then "Tiantian" has the hope to reach 700 million or even 900 million!

Director Zhang is excited!

But he still didn't agree directly. Instead, he wanted to ask for a higher price: "Director Wang, this is against the rules."

Wang Yi smiled slightly: "It's okay. If Director Zhang doesn't want to, we can look at other channels, or "The Voice". As a popular foreign variety show introduced, "The Voice" should be the first in the ratings next year. This

We all know one thing. And the first issue is very cost-effective!”

Director Zhang was silent. What Wang Yi said was true.

"Kuaiben" is stable, but it doesn't have much improvement.

After all, after so many years, he was defeated by the new star "Tian Tian".

"The Voice" is a mature variety show imported from abroad. It has become popular abroad, so it will definitely become popular when it is introduced.

What's more, the qualifications of those instructors are there and their future is promising, as everyone in the industry knows.

"Dr. Wang, don't worry, we can discuss this matter, but can the price be raised a little higher? For example, 500 million?" Director Zhang said with a smile.

"500 million is too high, 300 million is already a very suitable price." Wang Yi sighed:

"But since the director has spoken, I will give in, 300 million in two years! I won the two-year exclusive endorsement of "Kuaiben" in 2012 and 2013!"

"This..." Director Zhang hesitated.

300 million in two years, and an average of 500 million a year. It is still relatively cost-effective to sell it all at once.

More importantly, after selling "Kuaiben", the remaining "Tiantian" can be sold at a high price.

After all, "Kuaiben" has sold 500 million, so "Tiantian" can't sell 700 million? Or even 900 million?

It is equivalent to raising the value of "Tiantian".

A good deal, a total deal!

More importantly, once rejected, Wang Yi will go to other platforms to sponsor "The Voice", and the remaining two major variety shows will have to be sold to O and V. They are still a big boss, and it is impossible to fight to the death.

By then, O and V had discussed it, one for each party, but they still couldn't sell it at a high price.

One is still 300 million, the other is 500 million, and only 800 million a year.

It is better to sell "Kuaiben" to Wang Yi for 500 million first, and then sell the remaining "Tiantian" at a higher price, that is, starting from 500 million + 700 million, at least 200 million, or even 300 million!

The latter earns 40 to 50 million more than the former!

Totally irresistible!

"Okay, Director Wang, as you said, 300 million for two years! Sell it!" Director Zhang made a quick decision.

"Director is wise, then I will go to the station to sign the contract tomorrow." Wang Yi said with a smile.

"Welcome!" The director also beamed with joy.

In the past few years, OV has been keeping prices low, which made him feel uncomfortable.

Wang Yi entered the game and first won the "Quick Book" at a premium of 40 million. Mango could earn more.

300 million for two years of exclusive naming is also a good deal for Wang Yi.

It can be said that everyone is very happy.

The only tragedy is that O and V, it will cost a lot of money to grab the remaining copies of "Tian Tian".

After the call ended, Jian Ziyan couldn't help but said: "Chairman, isn't "The Voice" the most popular? Why not title "The Voice?"

Wang Yi waved his hand: "The Voice has just been introduced. With the preparation, production and broadcast, it will take the second half of the year. We can't wait."

"Oh." Jian Ziyan nodded.

"However, if the price is right for the title of "The Voice", we can also consider it!" Wang Yixiao said.

O and V have three or five variety shows a year, and the naming fees are more than one billion, which leads to annual sales of 70 to 80 million units.

Next year, in addition to "Kuaiben", we may consider naming "The Voice" in the second half of the year.

Wang Yi remembers that "The Voice" was broadcast in the summer, that is, from July to September.

The first season naming fee is 60 million!

It seems cheap, but when converted, it is much more expensive than "Quick Book".

After all, Kuaishou is broadcast every week for a year, while "The Voice" is only broadcast for two months.

In those two months, "The Voice" was more popular than "Quick Book", but after two months, it was incomparable.

However, "The Voice" did become a hit after it aired, and the naming fee for the second season the following year reached 100 million.

If the price is right, we can consider exclusive sponsorship for the first season, which costs 50 to 60 million yuan.

If the price is expensive, it doesn't matter.

After all, two years of "Quick Book" is enough to establish the Xingyi mobile phone brand.

In the previous life, the naming fee of "Kuaiben" was very low from 2011 to 2014. It was not until 2015 that it rose to 500 million, and in 2016 it was 700 million...

However, the new Mango variety show "Where Are We Going, Dad" in the second half of 2013 can be missed.

Wang Yi remembers that this variety show was not well-received when it first launched. The first season’s naming fee was only 28 million, but it was won by 999 Cold Spirit.

That’s right, only 28 million!

Unexpectedly, it became a hit after it aired, ranking first in the ratings and winning 999.

The naming fee for the second season in 2014 reached 100 million, crushing "Kuaiben" and "Tiantian".

When the time comes, relying on the cooperation with Mango Channel, I can win "Where Are We Going, Dad" in advance at a low price, so there will be no pressure.

However, variety shows alone are not reliable, and TV series titles must also be promoted!

"Ziyan, which TV series is about to be broadcast right now, which one is the most popular?"

"'The Legend of Zhen Huan'!" Jian Ziyan was extremely excited: "It will be broadcast on the local channel on November 17th. It can be said that it became a hit before it was broadcast. Many people are waiting for it!"

"Yes, "The Legend of Zhen Huan"!" Wang Yi's eyes lit up.

The popularity of this drama is simply terrifying, even scarier than "Step by Step"!

"It's just going to be broadcast right away, so it's too late to name it, but sponsorship advertising should be okay. After all, not many brands are willing to sponsor local channels."

"Wow, are we going to sponsor "The Legend of Zhen Huan"?" Jian Ziyan was delighted. She immediately took out her mobile phone and searched for information on "The Legend of Zhen Huan": "Chairman, the publisher is the Imperial Television Art Center!"

"In the Imperial Capital!" Wang Yi smiled: "Ziyan, you go there tomorrow and talk about advertising sponsorship."

"Okay, Chairman."

"Also, let's talk about buying out the online broadcast rights. Pressure to death."

Wang Yi remembers that in his previous life, LeTV bought the exclusive online broadcast rights of "The Legend of Zhen Huan" for 20 million for six years, and earned more than 100 million in advertising revenue in one year!

But who would have thought that a few years later, online broadcasting would explode, and piracy would be cracked down again. For more than ten years, LeTV would make a lot of money with "The Legend of Zhen Huan".

But Wang Yi wouldn't let go of this overwhelming wealth.
To be continued...