Chapter 240 Jie Hu LeTV, copyright layout!(3/4)
But just in case, Wang Yi decided to go now.
After all, I have to go to Nanhu tomorrow to sign a contract with Mango TV.
If in just a few days, the copyright of "The Legend of Zhen Huan" is bought by LeTV, Wang Yi will burst into tears.
"Forget it, Ziyan, it's still early, let's go directly!"
"good!"
Wu Shuang drove the car and went straight to the Imperial Television Art Center.
On the way, Jian Ziyan called the other party's phone: "Hello, is this the Imperial Television Art Center?"
"Yes, how can I help you?" Customer service Xiaolan's voice came from the other side of the phone.
"It's like this, our Xingyi Technology Director Wang wants to talk to the Art Center about advertising sponsorship for "The Legend of Zhen Huan"."
"Director Wang, are you Director Wang of Meiyou Technology?" Xiaolan's words were filled with excitement.
Jian Ziyan looked at Wang Yi with a half-smile, and said with a smile: "Yes."
Xiaolan beamed with joy: "Welcome, Mr. Wang, when will you come, I will make an appointment for you!"
"We're on our way there, we'll be there in about half an hour."
"Okay, I'll go find Director Zheng right now. He happens to be at the center today. Director Wang will have an interview with Director Zheng then."
"Director Zheng? But Director Zheng from "The Legend of Zhen Huan"?"
"Yes, he is the director of "The Legend of Zhen Huan" and the director of the Imperial Television Art Center!" Xiaolan explained.
Jian Ziyan's eyebrows were filled with joy: "Thank you."
"You're welcome, this is what I should do!"
After ending the call, Jian Ziyan blinked at Wang Yi:
"Look, it's your little crush again, making an appointment directly with Director Zheng! If it's someone else, I'll arrange someone to receive you. If you want to see Director Zheng, you have to make an appointment a week in advance. After all, Director Zheng is not only a great director, but also the director of Imperial TV
A powerful figure in the literary and art center!”
Wang Yi gave Jian Ziyan a shock: "You still don't know that Director Zheng is also the president of the Xia Guo Directors Association!"
"What! So powerful!" Jian Ziyan was stunned.
Wang Yi burst into laughter: "Not only is Director Zheng great, but his wife, screenwriter Wang, is not only a famous writer, but also a top screenwriter! They are a two-pronged couple who are invincible. "The Legend of Zhen Huan" was written by screenwriter Wang and directed by Director Zheng.
"
"Awesome, really awesome!" Jian Ziyan was full of praise.
Wang Yi was a little excited. Now Meiyou Novel has acquired the copyrights of many popular novels, such as "Nirvana in Fire".
There are also many high-quality IP stories produced by Meiyou Novels, such as "The Patriarch of the Demonic Way" and so on.
All can be adapted into films and TV series, or made into animations!
Right now, Wang Yi wants IP and money, but he lacks a good screenwriter + director team!
Wang Yi originally planned to wait for Mr. Hou to come to his door under the noon sun, but Mr. Hou has not come to see him yet.
Now it seems that the lineup of Director Zheng + Writer Wang is also very good.
Director Zheng not only produced "The Legend of Zhen Huan" and "The Golden Wedding", but a few years later in his previous life, he also produced "Red Sorghum" and "The Legend of Mi Yue"...
These classic hit TV series, which have gained both word-of-mouth and ratings, are all produced by the two of them.
If we accept these two generals, then Xingyi Film and Television Company will become one.
Wang Yi is the producer, providing IP and funds, writer Wang is responsible for the adaptation, and Director Zheng is the director. It is absolutely invincible.
But an existence of this level is difficult to control, and it must have its own company.
It’s Huaer Film and Television!
Director Zheng and screenwriter Wang are both management members of Huaer Film and Television.
"Golden Wedding" and "The Legend of Zhen Huan" are produced by Huaer Film and Television, and the copyright is also Huaer Film and Television.
In the previous life, LeTV bought the exclusive online broadcast rights of "The Legend of Zhen Huan" for 20 million for six years. In 2013, it spent another 900 million to fully acquire Huaer Film and Television.
From then on, Huaer Film and Television became a subsidiary of LeTV. The film and television copyrights that Huaer Film and Television accumulated over the years, such as "The Legend of Zhen Huan", also completely belonged to LeTV, which suddenly filled up the resource shortage of LeTV!
This allows LeTV to compete with Tencent, iQiyi, and Youku.
Of course, Director Zheng and Screenwriter Wang were also packaged and acquired by LeTV.
Several subsequent masterpieces will also be broadcast exclusively on LeTV, and the copyrights belong to LeTV.
It wasn’t until 2016 that LeTV’s mobile phone market failed, and LeTV’s success turned from prosperity to decline.
In 2017, LeTV was in debt, and Lao Jia went to the United States to build cars. After being completely disappointed, he distributed these copyrights to other platforms.
For example, "The Legend of Zhen Huan" was distributed to Youku at the end of 2017!
Even if LeTV is in decline, with the copyright of popular dramas such as "The Legend of Zhen Huan", LeTV's employees are living a good and prosperous life.
Especially "The Legend of Zhen Huan", LeTV bought it for 20 million, and earned at least 400 million during its six-year broadcast from 2011 to 2017!
Even after more than ten years of broadcasting, LeTV has an annual broadcast income of more than 10 million.
And Youku broadcasts "The Legend of Zhen Huan" and earns more in advertising revenue every year.
In other words, even ten years later, distribution copyright + advertising revenue will exceed 30 million every year.
As for "The Legend of Zhen Huan", how much money did you earn in total?
No one knows, but LeTV’s 900 million acquisition of Hua’er Film and Television will pay for itself with the release of “The Legend of Zhen Huan”!
It can be regarded as one of the wisest investments that Lao Jia has made, and it has guaranteed the happiness of LeTV employees.
But this time, Wang Yi is going to win the copyright of "The Legend of Zhen Huan".
Even Wang Yi is thinking whether to directly invest in the acquisition of Huaer Film and Television?
In this way, not only did he win the copyright to "The Legend of Zhen Huan", but also the golden combination of director Zheng + screenwriter Wang, who can also produce hit movies such as "Nirvana in Fire" in the future.
More importantly, there are currently many film and television copyrights of Huaer Film and Television!
Wang Yi is making Xingyi mobile phones, and will develop smart TVs and tablets in the next year, which will require film and television resources!
If you don’t even have film and television resources, who will buy your TV?
For example, Xiaomi TV in its previous life was continuously sued by platforms such as Radio and TV and LeTV.
In the end, Rebus had to come up with a plan to spend tens of billions of dollars to buy content resources!
Not only did I invest in Youku.
In 2015, Xiaomi invested 1.8 billion in iQiyi and became the second largest shareholder. As a result, Xiaomi TV also obtained iQiyi's film and television resources, thus solving future problems.
Similarly, if Wang Yi wants to build a smart TV, he must also solve the problem of film and television resources.
Or spend billions to buy resources like Xiaomi.
Or, like LeTV, build its own film and television platform and expand its film and television resources by acquiring Huaer Film and Television.
The Xiaomi model not only costs a lot of money, but the subsequent advertising revenue and membership revenue have to be shared with the other party, which is not cost-effective.
In addition, Wang Yi owns Meiyou's novels and has countless copyrights in the future. He can definitely set up his own film and television company and his own video platform!
What's more, subsequent advertising of products such as Xingyi mobile phones and sponsorship of variety shows will cost more than one billion every year.
If you build your own platform, you can save this money!
Wang Yi did the math and concluded that it was more cost-effective to build a self-built platform.
You can take advantage of the fact that copyrights are worthless in 2011, acquire some high-quality film and television copyrights and companies on a large scale, and build your own film and television resource copyright library!
Huaer Film and Television is a very good target.
After the popularity of "The Legend of Zhen Huan" in 2013, Huaer Film and Television's net worth soared. LeTV spent a full 900 million to acquire Huaer Film and Television.
At present, "The Legend of Zhen Huan" has not yet exploded, and the first round will only be broadcast on local stations, and will not be broadcast on satellite TV until next year, so the current Huaer Film and Television is not valuable yet.
Wang Yi estimated that three to four hundred million would be enough.
Of these 300 to 400 million, a "Zhen Huan" movie could earn back the money in three years.
What's more, it also gives director Zheng + screenwriter Wang, as well as numerous film and television rights.
It's just a waste of money.
It happened that he made 2.2 billion by shorting HM, and Wang Yi hadn't figured out how to spend it yet, so he might as well take the opportunity to acquire Huaer Film and Television, gradually build the Xingyi video platform, and pave the way for Xingyi TV in the next year!
Then I bought the distribution rights of some other popular dramas, which didn't cost much, and the video platform was slowly built.
Then through the built-in Xingyi mobile phone and the Meiyou APP promotion, the number of Xingyi Video users can be quickly expanded!
This is totally doable.
At the Imperial Television Cultural Center, Xiaolan knocked on Director Zheng’s door.
"Enter!"
To be continued...