"Mobile phone spokesperson?" Wang Yi fell into deep thought.

Unlike Meiyou, which only targets women, Xingyi Mobile’s user base is open to both men and women.

For the female group, Xingyi Mobile has a user base of 70 million Meiyou, so there is no problem without a spokesperson.

As of November 7, the number of Meiyou APP users has officially exceeded the 70 million mark!

It can be said that it is already a mature brand. Even without a spokesperson, Xingyi mobile phones can still sell well among young women.

As for the male group... To be honest, there is not much difference whether they are endorsed or not.

Women tend to be more emotional, while men tend to be more rational.

Not many men will buy a mobile phone because of a spokesperson.

On the contrary, most of them look at the appearance design of the mobile phone, the performance configuration, and the experience, these real things.

If the mobile phone is not powerful, not many male users will buy it if a superstar is asked to endorse it.

But if the mobile phone is powerful, there is no need to hire an endorsement, and many men will buy it.

More importantly, if a celebrity is invited and the house collapses, the consequences will be disastrous.

Even if there was no celebrity whose house collapsed in his previous life, it does not mean that there is no dirty material.

Maybe it was due to good luck in my previous life, or maybe I was suppressed by the public relations buyout and hot search.

But in this life, under the butterfly effect, changes may not happen.

The simplest thing is that Wang Yi hired a spokesperson. If a friend wants to attack Xingyi Technology and Xingyi Mobile Phones, he must start with the spokesperson.

As long as the negative information about the spokesperson is found, it will be over.

The entertainment industry is a big mess, and there are very few artists with zero black material.

Who can guarantee that their idol will never fall over or collapse his house?

Wang Yi didn't believe it.

He immediately waved his hand and said: "Xingyi Mobile doesn't want to hire a spokesperson anymore. Now that the brand is famous and the products are great, it doesn't matter if we don't hire a spokesperson."

Jian Ziyan nodded: "It makes sense. After all, iPhone, Tesla, and Taobao have never hired a spokesperson. The iPhone used to rely on Mr. Qiao, but now it's no problem without a spokesperson. Tesla and Taobao are both Ma Ge

Speak for yourself.”

Saying that, Jian Ziyan looked at Wang Yi: "Chairman, you are young and promising. You are a college student and you have become a billionaire from scratch. You have built a pomelo empire and become a business legend! You are also so handsome. You are the national man of millions of girls."

God, what kind of spokesperson do you need? You are the best spokesperson!"

As she said that, Jian Ziyan's beautiful eyes turned, and when she looked at Wang Yi, her eyes were a little stringy.

Everyone has a love for beauty, and Jian Ziyan is not blind. Just when she saw Song Sining, she knew that she was in trouble.

Even though she is also a beautiful woman in the courtyard, she is still not as good as Song Sining.

There's nothing I can do about it, Song Sining looks so bad that every girl likes Jian Ziyan when she sees her!

Wang Yi was speechless: "..."

But what Jian Ziyan said was not unreasonable.

Nowadays, many people buy Meiyou cosmetics, Meiyou clothing, and Meiyou magazines, all for him!

Especially after the groundbreaking ceremony of Meiyou Science and Technology Park and Wang Yi's first public appearance, many female fans have lost their minds...

As long as they have money, as long as Wang Yi launches a new product, they will buy it regardless of whether they need it or not.

Similarly, if Wang Yi endorses the Xingyi mobile phone, it will be a hot seller among emotional female groups, so there will be no problem.

As for the male group, they are more rational and look more at cost-effectiveness and configuration.

In these aspects, Xingyi Mobile has done the best, crushing its peers.

In terms of product strength, even compared to iPhone 4s, Xingyi mobile phone is 50-50, or even better.

Even though the 4S system is better, the Xingyi phone's configuration, large screen, high-resolution screen, appearance, texture, and anti-freeze battery are all overwhelming.

Not to mention that small screens are easy to use, as a reborn person, Wang Yi knows that large screens are the trend!

Once you use 3, you won't appreciate 5 at all.

After all, from now on, 0-inch screens will be considered small.

"I will not invite a spokesperson. I will personally come forward when the Xingyi mobile phone is released!"

Wang Yi said and changed the subject: "At that time, we will put more effort into marketing, do more marketing, advertising, and even sponsor popular TV series and variety shows!"

Not hiring a spokesperson does not mean there is no marketing or advertising.

On the contrary, Wang Yi wants to advertise on a large scale and even sponsor TV series and variety shows!

Otherwise, no matter how good the Xingyi mobile phone is, it will not be able to completely sell out.

The aroma of wine is also afraid of the depth of the alley.

Not everyone pays attention to the technology circle, Xingyi Mobile, and Meiyou.

On the contrary, if there are overwhelming advertisements, even if a thousand-yuan machine is sold for only three thousand, it will sell out and make a lot of money!

In the previous life, the two factories were able to sell red rice configurations for three to four thousand, and the sales were still very good, just by relying on overwhelming marketing promotions and variety show sponsorships!

This allows women who love to watch dramas and variety shows to directly become big brands.

What kind of thousand-yuan processor? What kind of low configuration? Still buy, buy, buy!

After all, their annual advertising expenses are more than a billion or even billions, and the marketing effect is certainly good. They sell better than Xiaomi and make more money.

After all, Xiaomi costs 1,500, sells for 1,999, and makes a profit of 500.

The cost of the sister factory is 799, but it sells for 2999 or 3999. Is it possible to make a huge profit?

If you remove the advertising fees and commissions for shopping guides, you will still make a lot of money!

Capitalists are jealous when they see this profit.

However, Wang Yi is more conscientious and will not sell a thousand-yuan machine at a high price.

But publicity must be done!

And it’s time to promote it now. After all, the Xingyi mobile phone will be released next month. Now we can promote it in advance and there will be no problem.

The best results are naturally sponsored variety shows and popular TV series.

Especially variety shows, the kind that are broadcast every week, have the best effect on new brands.

In the previous life, the two companies relied on their exclusive sponsorship of variety shows to greatly increase their popularity. They sold more than 70 million units a year with high prices and low configurations, and Rebus chewed his back molars with envy!

Similarly, Wang Yi can also take action.

Moreover, the variety show naming fee in 2011 was still very cheap, not as scary as it would be many years later.

For example, the most popular "Kuaiben" had an exclusive naming fee of 500 million in 2015, but it was 700 million in 2016.

In 2011, the exclusive naming fee for "Kuaiben" for the whole year was only 136.8 billion yuan!

On the contrary, "Tian Tian Shang Shang", which required a full naming fee of 300 million, won the title!

Based on the ratings and user scale of "Kuaiben", if 136.8 billion yuan is invested in the title for one year, Xingyi Mobile will be able to sell at least 5 million more units throughout the year and earn 15 billion more, which is no problem!

This deal is a total bargain!

If we get the exclusive naming rights for "Kuaiben" next year for the whole year, let alone 100 million, even 300 million will be a good deal!

By then, there will be no worries about the sales of Xingyi mobile phones. Annual sales can increase by another 5 million units. These are conservative estimates!

In response, Wang Yi looked directly at Jian Ziyan: "Ziyan, contact Mango Channel immediately. Forget it, I'll go directly to the channel director!"

With that said, Wang Yi dialed Xu Cui's phone: "Sister Cui, do you have the contact information of the director of Mango Channel? I have something to do with him."

"Yes, Director Wang, please wait a moment and I will send it to you."

"Okay, thank you."

Soon, the phone number was sent, and Wang Yi dialed directly:

"็ Hello Who are you?"

"Hello, Director Zhang, I am Wang Yi of Xingyi Technology."

"Xingyi Technology... Director Wang! How disrespectful, disrespectful." Director Zhang's eyes lit up and he was happy, the sponsor is here!

"Director Zhang is very polite. That's it. I wonder if the title of "Kuaiben" has been sold next year?"

Director Zhang smiled: "Not yet, a gold resource bidding meeting will be held behind the scenes in three days. Director Wang is welcome to attend!"

With one more sponsor, maybe the naming fee can be sold more expensively!

‘It’s okay if it’s not sold!’ Wang Yi smiled slightly:

"Forget it about bidding or anything like that, why don't Director Zhang make a price? If the price is right, Xingyi Technology will win it directly!"

"Just take it!" Director Zhang was a little excited.

It’s not easy to sell titles now, and competition among variety shows is fierce.
To be continued...