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Chapter 418: Change the domestic auto market pattern

Urus has such a terrifying competitive ability, and he is no match for his loss, otherwise he would have been bankrupt in minutes. The reason why the price is so cost-effective is that the production factory is built in China. Another reason is that Mawei has greatly reduced the energy consumption in all links through the integration of the industrial chain...

With the popularity of Lamborghini Urus, a buying frenzy in China instantly sparked. Due to its superior performance, super high cost-effectiveness, and the mortgage loan solution provided by the 4S dealership store when purchasing a vehicle, it has attracted a large number of consumers.

Speaking of vehicle mortgage loans, this is also a slutty operation made by the rebirth Ma Wei based on his previous experience. This made Lamborghini manufacturers directly slogans "The minimum monthly payment is 3,000, Lamborghini Urus drive home" during publicity, attracting a large number of people.

"Chairman Mavie, let me tell you good news! Since our Urus was launched, 8,351 units have been booked in China in just one month! If this level continues, this model alone will sell more than 100,000 units in one year!" On the phone, Lamborghini's executive president of Asia Pacific region excitedly reported to Mavie.

100,000 Lamborghini Urus, calculated at an average price of 1.8 million per unit, that is 180 billion yuan in sales! Equivalent to US$24.5 billion! Excluding taxes and other costs, this sales can have a profit margin of about 15%, which can bring nearly 4 billion US dollars in net profit to Mawei in a year!

Due to the success of the big boss' strategy, Lamborghini has opened a new market. With the annual sales of Big Niu and Mavericks, domestic alone can provide Lamborghini companies with at least 5.5 billion US dollars in profits.

"Do a good job, keep working hard, and do a good job in the quality of the car and the after-sales service! This is our foundation. In the next few years, the domestic demand trend of automobile market in the domestic market will be more obvious." Ma Wei did not feel complacent because of his achievements. On the contrary, he also strictly reminded his subordinates to manage everything well so as not to be ruined in such a good start.

"I understand, Chairman Mawei! We have been pursuing vehicle quality and after-sales service, and there will be no slackness!" The executive president of Asia Pacific region promised on the phone. This year he was proud. Compared to being overwhelmed by North America in previous years, he directly fought a turnaround this year.

"Well, if you have any questions, I'll contact you then. Oh, by the way, go and hold a press conference and reveal this news." Ma Wei nodded and ordered his subordinates.

All developments are carried out perfectly as he expected in advance. The next step is to do the final closing of the network. Let the car companies in the UK who refuse to share resources take a good look at what kind of market they have given up.

I believe that after seeing Lamborghini's results, they will all figure it out. After all, Urus is on the high-end SUV route. Cars of this price can be sold so well, which shows that the consumption level of Chinese people is far less than Europe imagined.

"Okay, Chairman Mavie, I'll send someone to contact the reporter now." The Executive President of the Asia-Pacific region replied respectfully.

...

Two days later, when the news that more than 8,000 Lamborghini Urus sold more than 8,000 vehicles nationwide within one month spread to the UK. The bosses of the three companies that refused to share core technologies were all surprised by the sales of Lamborghini Urus!

"Is this data correct? The mid-to-high-end automobile market in Z Country is so good? It can sell more than 8,000 vehicles a month, which is 2 billion US dollars in sales? And this is just a Urus model?" The boss of Land Rover Automobile stood in front of his desk in disbelief.

He knew that the domestic automobile market had huge development potential. But he did not expect that it had reached this scale now.

The key is that they are also doing mid-to-high-end SUVs. If they are like Lamborghini, they can jointly invest with domestic car companies, greatly reduce vehicle costs and seize the domestic market. Then they estimate that their results will not be much worse than Urus. After all, the consumption level of Chinese people is there, and this is what their Land Rover must face again.

"Chairman, we have verified the data, so there should be no problems." The male assistant answered truthfully.

"Give me the contact information of the President of FAW Group in Z. Also! Arrange the plane. In the next few days, I may have to go to Countries Z again." The boss of Land Rover Motor Company made a decision in his heart. Let's share technology, just share technology! I can't bear to leave my children and can't trap the wolf.

Just as a Russian young man said before leaving, he wanted to make a fortune by making a fortune in the domestic market without sharing core technologies. This is impossible and is not allowed to happen.

The same decision as the president of Land Rover Motors was also the CEO of MG Automobile, who was with him some time ago.

What is even unexpected is that those super luxury car brands such as "Aston Martin", "Rolls-Royce", and "Bentley" who were not active in the domestic market were also paying attention to Z Guotou! They also took the initiative to rely on their relationship and found Mawei, wanting him to help introduce them to see how to cooperate...

However, Mavie did not agree immediately. The reason was that "Aston Martin" and "Rolls-Royce"'s original arrogance made Mavie list them as "future acquisition targets."

If you help them get out of the predicament now, you will never be able to be acquired. This is not a day when Ma Wei is cruel. If you want to blame, you will blame them for not seizing the opportunity. It would be great if you were like Land Rover and Jaguar. Now you regret it, that's not such a good thing...

With the renegotiation of British car companies, the bosses of FAW Group and Shangshang Automobile and other group companies personally called Mawei to thank him for his help.

"Mr. Ma Wei, thank you so much this time! Fortunately, you have your intervention, otherwise there would be no results we have achieved now! Jaguar decided to share their core technologies and build the automotive engine to the country." The boss of FAW Group sincerely replied on the phone.

"Oh, by the way, Mr. Mavie, we had rejected the joint venture between German Volkswagen, Mercedes-Benz, Audi and other car brands yesterday." Due to the change in thinking of British car companies, these car brands in Germany and France immediately lost any advantages.

Unless they are willing to share engine-related technologies like British companies, the domestic cake will never have their share.
Chapter completed!
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