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Chapter 417: Ma Wei's trump card

"There is no problem with pricing. Mr. Mawei, very competitive!" said the boss of Dongfeng Motor, who answered extremely happily.

"Okay, then you can arrange for promotion and sale nationwide." Mawei decided and said on the phone.

"No problem, Mr. Mawei, I'll continue to arrange this." The boss of Dongfeng Motor replied enthusiastically.

So, in the evening of the same day, the president of Dongfeng Motor Group immediately held a press conference to prepare to disclose the results of their cooperation with Lamborghini to major media.

At around 6:30 pm, major domestic media and automobile magazines sent people to the Lamborghini new factory. Along the way, including among journalists, they were constantly communicating information. They wanted to know why the Lamborghini new factory, which had been low-key for two years, suddenly held a press conference at this time.

"Hey? Old Liu, have you found out? What new car was released about this press conference at Lamborghini's new factory?" An editor-in-chief of an automobile magazine called an acquaintance. I want to know the situation first.

"I don't know either. Editor-in-chief Wang, the person in charge who only told me that it was about the release of Lamborghini and Dongfeng Group's new cars, and did not say whether it was a sports car, an SUV or something. It included the model and other parameters, but it was not disclosed." Old Liu on the other end of the phone could not provide any useful information.

This situation also happened to several other reporters who were rushing to the scene. If you want to blame someone for keeping confidentiality, it was really done well. Not many people really know the details.

As all media reporters and magazine editors, they rushed to the new Lamborghini factory. They were led to a special exhibition hall for new car releases by security personnel.

Five minutes later, the boss of Dongfeng Motor Group, plus the representative of Lamborghini Automobile, appeared on the stage in a well-dressed suit, and smiled at everyone present, "Hello, all media and friends from the reporters! Thank you very much for coming to attend the new car launch conference of our Dongfeng Group and Lamborghini."

"Here, I think many people will have a question, that is, there is no news about this new car before. What kind of car is it? What are its characteristics and excellent performance?"

The boss of Dongfeng Motor Group was very honored and confident to speak on the stage. Originally, they wanted to invite Ma Wei to host the new car. But someone was used to living the life of an invisible rich man and didn't like to show up in front of the media.

"Okay, I won't say much else. Please see it yourself." President Dongfeng said, nodding at the staff on the sidelines and signaled.

Then everyone saw that there was nothing on the stage, and suddenly a slight vibration came. Immediately afterwards, a pure black SUV luxury car rose from the audience to the front of the stage with an extremely handsome appearance. This cool appearance made everyone in the audience lit up.

At the same time, the boss of Dongfeng Motor, holding a microphone, introduced to everyone with a smile on his face, "Everyone, the SUV you see now is our newly developed Lamborghini Urus sports luxury sports car! The car is 4-wheel drive, with a length, width and height of 5112 X 2016 X 1638, and its body shape is not inferior even compared to the American full-size SUV."

"The maximum power output is 660 horsepower, and the V8 engine accelerates by 3.6 seconds per 100 km. It is currently the fastest SUV in the world!"

When the boss of Dongfeng Group was introduced, the Lamborghini Urus rising from the audience was also fully displayed in front of everyone. It adheres to the cool shape of Lamborghini, with a streamlined body, and a domineering and exposed front. As soon as it was launched, it deeply attracted everyone's attention.

"Lamborghini's new car is actually an SUV! And the acceleration from 100 km/h is only 3.6 seconds. I remember that Porsche's Cayenne is 4.1 seconds, right? Is this the meaning of competition?"

"The Porsche car brand has not yet entered the Chinese market. Now Lamborghini has also released SUVs and has also achieved mass production in China. I guess the high-end SUV market in Country Z will be the world of Lamborghini."

Because Mavie in this life changed the world pattern. This led to Lamborghini entering the domestic market earlier than other luxury sports car brands. In this way, it took the lead and made domestic consumers more familiar with Lamborghini and favored it rather than Porsche.

Just as all the reporters and editor-in-chief of the magazine were enjoying the masterpiece on the stage, a female reporter raised her hand to ask the boss of Dongfeng Group, "I have a question. I want to ask, how much is the market price of this Lamborghini Urus? How much is it more expensive than a Porsche Cayenne?"

The female reporter's question was also the concern of others present. After all, from the data in various aspects, the Lamborghini Urus is more prominent than the Porsche Cayenne. So in terms of pricing, the price will naturally rise.

Moreover, according to the prices of Lamborghini and other sports cars, this price is probably super expensive. After all, a Lamborghini bull will cost between 9 million and 10 million yuan. The cheapest Mavericks are at least about 4 million yuan. As Porsche Cayenne is currently fully imported, the overall price is between 2 million and 3 million yuan with tariffs.

After listening to the female reporter's question, the boss of Dongfeng Group responded calmly, "You may not believe the price of this Urus luxury SUV we developed with Lamborghini, which is between 1.45 million and 2.8 million!"

As soon as he finished speaking, he saw reporters from major media sitting in front of the stage and editor-in-chief of Auto Magazine, who were surprised to show a surprised expression. Unexpectedly, Lamborghini, a new SUV that claims to be the fastest SUV in the world, was so cheap! He killed Cayenne in every aspect.

"The lowest price is 1.45 million!? Really fake? Lamborghini, this is going to go against the will! Porsche's life in China will be easy!"

"Lamborghini is too fierce this time! As soon as the news comes out, I believe that domestic consumers will go crazy!"

...

Due to Mavie's layout in the domestic market, the price of Lamborghini Urus is more than half cheaper than in his previous life. It directly forces the Porsche Cayenne to a dead end. With such a price, plus all aspects of performance, I believe that as long as consumers with a little brain are going to choose Lamborghini Urus.
Chapter completed!
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