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Chapter 31 Hongqi Supermarket

In the office of the general manager of Hongqi Warehouse, more than a dozen documents were neatly placed on Zhang Yan's desk.

Exhibition floor plan

Shelf installation

Product purchase display

Price mark

Food investment

Non-food investment

Counter investment

Employee uniform working card

Production of related forms

Clear subscription for related equipment

Production of related forms

Compilation and archive of relevant information

Zhang Yan never thought that a supermarket was so complicated. In his impression, the supermarket was very simple. As a consumer, he bought the things and weighed them and paid them to go out. It was as easy as boiled water. However, during the implementation process, Zhang Yan discovered that the simple things were just customers, and the things left to the supermarket were complicated.

"Mr. Xiao Zhang, this is the list of franchisees for the current food manufacturers. Take a look." A young woman, Feng Zi, came in. Her name was Yu Lianfang, and she was one of the five female negotiators recruited by Zhang Yan. It is said that this woman has a bad style. When Zhang Yan chatted with her again, she found that this woman was not as simple as she looked and was very scheming. She ignored the criticism of others and recruited her. After working these days, Zhang Yan found that she had read the wrong person. Yu Lianfang had the best work results.

"All said that, Mr. Zhang is just Mr. Zhang, why do you always call Mr. Zhang?" Zhang Yan muttered a little unhappy, looked at the order handed over by Yu Lianfang, and suddenly his eyes lit up: "Why have you eaten up the white clouds? You are so amazing. I'll treat you tonight."

Yu Lianfang gave him a blank look. The corners of her eyes were already tall, and it seemed like she had a charming look when she turned white: "It's not easy. That old guy Liu Changshun always asked me to go to his house, and it was obvious that he wanted to take advantage of me."

"So Xiaoyu you will use the trick, and the beauty will deal with the old pervert, right?"

"Mr. Xiao Zhang, seeing what you said, I am so easy to bully. That day, I brought the contract text. Before I went there, I called his wife and said where the old guy was doing wild food, and then I went. Before the old guy could touch my mother's hand, his wife rushed in. The old guy was numb on the spot. I suggested that he sign the contract so that his wife would not suspect him. As a result, he signed it obediently."

Zhang Yan leaned back: "Sister Yu, from now on, you will be the manager of the External Relations Department. Your salary will be 150 yuan. For each company, 5% of the entry fee will be used as a bonus and will be paid to you in the same month." Zhang Yan's current approach is to imitate Carrefour. When merchants enter the supermarket, they charge account opening fees and shelf fees of varying numbers. As for the future store celebration fees and holiday fees, they will also be paid together. The miscellaneous items are enough to offset the value of the first batch of goods.

Although this approach can obtain the most valuable development funds in the early stage, the resistance it brings is beyond Zhang Yan's imagination. Most of the manufacturers' representatives are incredible. In the 21st century, the concept of commercial terminals being king was too advanced for them, so they only received eight manufacturers who paid in the past few days, and most of them ignored it.

Zhang Yan felt painfully that although triangular debts seriously plagued China's economy and the central government was vigorously cooling the economy, the seller's market is still dominant now. Such an economic situation is a good thing for being a physical entity, but not a good thing for building a commercial store. The space left for his own supermarket is too small. If he wants to change this pattern, it is unrealistic to expect the overall environment to change. Only by setting up a supermarket well is the king.

"Yeah, Sister Yu, you have the most manufacturers. Do you think if you lower the entry fee by half, will more manufacturers enter the market?"

"I don't think so, and the previous manufacturers will ask us to refund half of the money to them."

Zhang Yan nodded: "Sister Yu, then you can work harder, isn't there a saying that you can't bear to leave your children and can't trap the wolf, and can't bear to leave your wife to catch the pervert? Sister Yu, just be open to live and catch a few more perverts back."

"Go to you, I'm just a little pervert. When you grow up, you may harm many daughters." Yu Lianfang rolled his eyes again, turned around and left gracefully. Zhang Yan forced his eyes to another place. There are still many things to do next. How can he finish it before school starts if he doesn't hurry up?

"By the way, Brother Liu, have that promotional roll been printed?"

"Mr. Zhang, the printing has been completed, but I feel a little distressed. I will get two yuan if I buy 20 yuan. This is too great. If we print these 10,000 yuan, we will lose 20,000 before we open the business. If we continue to do this, we will go bankrupt in a few days." Liu Hongxin rarely expressed his concerns. Twenty thousand yuan is equivalent to his ten-year salary, and he felt very distressed.

"Brother Liu, I tell you that these days, I can't bear to leave my children and get a wolf. Do you think these people can only get a two-dollar consumption bill after buying something twenty yuan, right? Then do you think they will only spend two yuan next time they spend? There is still more consumption, right? We just don't make money in the early stage and cultivate their consumption habits. When they get used to going to our supermarkets and not going to those farmers' markets, our opportunity will come."

Only then did Liu Hongxin understand the point, "We will raise the price and make back the losses."

"It's not that the price increase, the purpose of our store is to make a bargain every day. Isn't the price increase so that people can be squeezed out? We can't do that kind of thing. What we have to do is squeeze upstream suppliers and make them bleed. Do you understand if you use their money to open our store?"

"I understand, Mr. Zhang, I finally know why you are the boss, and I am just a follower."

"If you understand, go and do it. Xiao Li, we will rehearse the transaction process in the afternoon to shorten the time. In addition, let the charging team draw up a standardized process, try to achieve the least steps and the fastest speed."

"Yeah, Mr. Zhang."

Time passed like water. In the blink of an eye, it was mid-August. With Zhang Yan's lingering and speaking fiercely, Hongqi Supermarket finally opened in late summer and early autumn. At 8 o'clock in the morning, there were crowds of people in the empty space at the front door of the supermarket, and many people held a two-yuan coupon in their hands. These were provided to the Finance Bureau for free by Hongqi Supermarket and distributed uniformly when paying wages. This measure immediately aroused a huge shopping enthusiasm.

Even Zhang Yan didn't expect this attitude. Seeing so many people, Zhang Yan immediately remembered dangerous words such as "stepping" and "crowding", so he hurriedly called Wang Tiehan, urgently mobilized 300 strong laborers, and formed three cordons at the door of the store. The first thousand people could enter directly. I'm sorry for those behind, and I have to wait for the people in front to come out before I can enter.

The people waiting at the supermarket were immediately dissatisfied, "I came in the middle of the night, why don't I let me in? Are you playing tricks?"

"****, if I don't let me go in, I will smash the door."

The supermarket entrance was immediately messy, and Zhang Yan's man immediately came down. In a crowded environment, mass incidents are prone to occur, because in this environment, people's mood is depressed and more susceptible to external interference. Things that may be laughed at may explode directly in this environment, and the people gathered in front of the supermarket entrance obviously have reached a critical point.

It seems that if I don’t think of a solution quickly, there will be a big leak soon. Zhang Yan immediately called the sales department manager, lowered his head and gave a few instructions. The manager nodded, ran to the broadcasting room immediately, and said according to Zhang Yan’s instructions: “Dear customers, tell everyone a good news. After urgent consultation by the supermarket manager department, it was decided that all comrades who entered the mall in the future could use a lottery opportunity for free. The prize was Philips TV One, which was drawn and redeemed immediately. Please line up in order to determine your number.”

Huh, everyone hid behind, for fear that they would enter the supermarket first, and only those who were not interested in the lottery were ranked in the front, and behind were all "TV winners" with their eyes glowing. The order in front of the supermarket immediately improved, and Zhang Yan also put down the big stone in his heart.

In the supermarket business hall, people who bought vegetables and fruits were surprised to find that the prices here were much cleaner than those in the farmers' market, and the prices were much cheaper. When Zhang Yan bought vegetables and fruits, he packed the whole truck. At two or three in the morning, he went to the suburban vegetable farmers to buy vegetables at hand. There were several trucks at one time, and the price was 30% lower than the average wholesale price. This time, for promotion, Zhang Yan also gave up the profit of these 30%, which was half lower than the retail price on the market.

In order to facilitate customers to shop, Hongqi Supermarket also specially made more than 100 shopping carts and thousands of standard shopping baskets. After the customer selected the dishes, weighed the weight and marked the barcode price, he could throw it into the shopping cart to continue shopping. When he bought all the things, it was easy to do the rest. Under the guidance of the waiter, he would go to the cashier to calculate the shopping money in just a few minutes. The auxiliary staff around her had already put the things he bought into different plastic bags in categories. At this time, you just need to push the shopping cart away and you can push it all the way to the parking lot. This is shopping, which is clearly the feeling of shopping in the mall.

Everything went smoothly, even better than Zhang Yan expected. At 11 o'clock, the supermarket's daily necessities were first out of stock, and Baiyun brand laundry detergent was sold out. In less than three hours, Baiyun laundry detergent, which was placed in a prominent position, sold 8,000 packs, which was almost equivalent to the sales of Yinzhou City in three months. Liu Changshun, who had signed the agreement with a frown, couldn't even see his eyes. He took the initiative to renew the contract for one year, even if the entrance fee was increased, Zhang Yan naturally couldn't accept another purchase.

At twelve o'clock noon, the daily necessities department was in full swing. Zhang Yan urgently contacted Liu Wusi and persuaded him to borrow Liu Wusi's inventory, but there was no out of stock.

"Did you figure it out? How much did you sell today?" After closing at 10 o'clock in the evening, Zhang Yan was in a good mood. He rubbed his hands and stood outside the accounting room. Liu Hongxin and Yu Lianfang stood behind him, looking expectant.

"Mr. Zhang, how much do you think you can sell it today?" Yu Lianfang removed the small word. In her opinion, this big boy, who was a little bit young, was full of mystery. He could make something that no one had ever made so well. This is probably what people call a genius.

"Well, I think it's about 300,000 yuan. I saw that people who bought things usually bought a car, some sold two or three cars, and the total amount was dozens of yuan. Today, there are thousands of people, and there are so much money for this kind of quotient." Liu Hongxin, who spoke, looked at Zhang Yan, and his eyes were not right. They were all admiring. He had seen those who opened shopping malls, but had never seen those who opened shopping malls so fiercely! What's even more awesome is that this awesome man happened to be his own head.

"Well, it may not be the case. The cost of our purchase is 150,000 yuan. With the entry fee and discount, we can sell about 200,000 yuan. The supply and marketing cooperatives we brought over are about 135,000 yuan. Even if it is 130,000 yuan in or out, the vegetables and fruits I bought in the countryside were not paid. It was settled at the end of the month, and there were more than 50,000 yuan. I want to deduct the discount roll, about 350,000 yuan." Zhang Yan's mouth became bigger and bigger, and finally he laughed happily. The number of 350,000 yuan was amazing even after more than ten years. He had such achievements when he opened on the first day. What Hongqi Supermarket considered next was not a problem of survival, but a question of how to expand.

"It's out, Mr. Zhang." The accountant ran out of the room excitedly and said with a list: "Our turnover for the whole day is..." He deliberately delayed his voice, and saw that everyone was impatient and said: "458,364 yuan,700 yuan,700 yuan,300 cents!"

Silent!

This number was so shocking that Zhang Yan couldn't help asking, "Isn't it wrong?"

The accountant raised his head and ignored Zhang Yan's words. Liu Hongxin pulled Zhang Yan aside and whispered: "Don't worry, my brother-in-law specially transferred him from the bureau. He used to be a big shot from the Hongwei Factory. He has calculated the accounts for more than 30 years and has never missed them."

"Well, how much money did we make?" Zhang Yan was a little embarrassed and covered up with his cough.

"The gross profit is 53,000 yuan, and the net profit will not be known until the end of the month when the tax is paid. The main reason is that the supply and marketing cooperatives have lost. We have not only made money in and out, but we need to subsidize a discount of 100 yuan for purchases and one free of charge. This 138,000 yuan will lose 14,000 yuan, otherwise our books will look much better."

Zhang Yan didn't care much about this. For him, it was the most important thing to start a shot. As long as you can win a lot of money on the first day of opening, that would be great: "Well, but this is nothing. After all, we don't have that much money. It's a good time to open today. If everyone is not tired, we will go to Longshan to have a meal together."

Everyone responded with a loud bang. Seeing this, Zhang Yan waved his hand and walked towards Longshan with great enthusiasm.

In Yingang Academy, Xiao Yunqi was playing chess with Li Meng. Xiao Yunqi played relaxed, while Li Meng was frowning and could not make a move for a long time. The situation could be seen at a glance.

"Master, I lost this game of chess."

"You always care about those common things, and your chess skills have regressed a lot."

Li Meng raised his head, his eyes shining: "The temptation of the Three Thousand Worlds of the World is too great. Since I have this ability, I have to try it no matter what. Master, you are not always saying that the world in the plate is wonderful, and it is the world of water and moon. How can it be compared with the real world?"

Xiao Yunqi stroked his beard and laughed, "Haha, right, this is the true nature of a real man. Since you have this idea, you should go out to see it."

Li Meng looked at Xiao Yunqi, stood up and respectfully gave Xiao Yunqi a big gift, "Master, I'm leaving. I can't serve you in the future. Master, please take care of yourself."

Xiao Yunqi smiled and said, "Boy, I'm going to be a daughter again. If you leave, your junior brother, what are you worried about?"

Li Meng blushed: "Master, do you know? My junior brother is running a supermarket recently. I went to see it in the morning. The business is so prosperous. My junior brother is really amazing. If you don't give me some advice, you probably will go to the business road in the future. If you want to pull it to the official road, it will be a lot of effort."
Chapter completed!
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