Chapter 82 A good plan that kills two birds with one stone

Author: Rabbit who loves drinking black tea

Chapter 82 A good plan that kills two birds with one stone

The promotion of wheel hub bearings is the top priority of the sales department of Nanshan Technology Co., Ltd. recently.

Minister Zhang Fugui also led by example and was personally responsible for the sales promotion work of several auto repair shops in Yangcheng.

"Minister Zhang, are your wheel bearings really as good as described in this report?"

Wang Dezheng is the owner of Dezheng Famous Car Repair Shop.

As a repair shop, in addition to tire replacement and tire repair, the daily repairs we often encounter are problems such as engine oil leakage, abnormal chassis noise, engine failure to start, gearbox failure, or abnormal lighting.

Among the cases of abnormal chassis noise, more than half are caused by excessive wheel hub bearing wear.

It can be said that the business of replacing wheel hub bearings is a relatively important business for automobile repair shops.

"Mr. Wang, our report is not only produced by the company's technical department itself, but also provided by third-party organizations. It can withstand scrutiny."

"If there is any fraud in this area, we are willing to compensate you for the fraud."

Zhang Fugui gave his reply confidently.

During this time, he had sold wheel hub bearings to a number of OEMs, and he had been asked similar questions countless times.

Basically, the professional questions that Wang Dezheng would ask have already been asked by others.

"Under normal circumstances, car wheel hub bearings are inspected at 50,000 kilometers and replaced around 80,000 to 100,000 kilometers."

"According to your experimental data, doesn't it mean that after replacement, it basically doesn't need to be replaced again until it is scrapped?"

For consumers, the better the quality of auto parts, the better.

But for car repair shops, this is not the case.

If you can use any of your parts to scrap the car, how can they survive?

"Mr. Wang, your statement is based on the official after-sales service manuals of Volkswagen, Shenlong and other automobile companies."

"The actual situation is closely related to the road conditions, the load of the car and other aspects."

"Even if you replace it once and you no longer need to replace it, it's actually not a bad thing for your store."

Naturally, Zhang Fugui would not easily agree with Wang Dezheng's point of view, otherwise how could he sell it to others?

"Why isn't it a bad thing?"

"What could have been a long-term business has turned into a one-time business."

"Isn't this a bad thing?"

Wang Dezheng's idea probably represents the thoughts of many repair shop owners.

They wish car owners had to replace their tires every year.

They wish that the car owner's engine would break down several times every year.

They wish that car owners would encounter car accidents every day when they go out.

This way their business will prosper.

"Mr. Wang, as you said, although the wheel hub bearing is a loss part, the frequency of replacement is actually not very high."

"If you want to earn money from others multiple times with a car, the probability is relatively low."

"Instead of doing this, you might as well launch a service, that is, as long as the wheel bearings are replaced at your Dezheng famous car shop, you will have a lifetime warranty!"

Zhang Fugui once again used a trump card.

Lifetime warranty!

No matter what part it is, no company dares to make such a promise.

But Nanshan Technology Co., Ltd. dares to make such a promise now.

Of course, this promise is not made in vain, but a decision made after thorough review.

The life of the wheel hub bearing itself can normally reach 80,000 to 100,000 kilometers. After you replace it once, most cars will be driven until they are scrapped.

Not to mention Nanshan's wheel hub bearings are better than those on the market in various parameters.

After replacing it once, the probability of being able to drive it until it becomes scrapped is greatly increased.

This lifetime warranty actually does not bring much additional cost to Nanshan.

Even if there is some increase in costs, it will only happen many years later.

At that time, the scale of Nanshan was certainly not what it is today.

The cost of supplying parts covered by the warranty is nothing at all.

The most important thing is that after using this trick, it will definitely be very shocking to various repair shops.

People can indeed use this as a gimmick to attract a wave of customers.

When the time comes, the reputation of repair shops that use Nanshan wheel bearings will immediately rise a lot.

This will also indirectly allow other repair shops that have no cooperation to take the initiative to cooperate with Nanshan.

It can be said that this is a good plan that kills two birds with one stone, or even kills two birds with one stone.

Completely in Nanshan, a win-win-win situation is achieved between repair shops and consumers.

"Minister Zhang, are you kidding?"

Wang Dezheng put away the smile on his face and looked at Zhang Fugui seriously.

Naturally, he can figure out the ins and outs of it.

If Nanshan's wheel bearings really have a lifetime warranty and the price is only 50 yuan each, he can pay for them now and place an order.

"Mr. Wang, what you say is true. Both of us can sign a formal transaction contract and reflect the lifetime warranty-related content into the contract."

Zhang Fugui was very satisfied with Wang Dezheng's reaction.

Wheel hub bearings costing 200 yuan have disadvantages, while wheel bearings costing 50 yuan have advantages.

Now that the quality concerns of car repair shop owners have been completely dispelled, can sales still take off?

"Okay, in that case, I will be a villain first and then a gentleman."

"As long as there are no problems with the contract, I can have the finance department transfer the money to Nanshan's account today."

"We'll get two hundred of the wheel hub bearings used on the Jetta and Santana first, and a hundred of the wheel bearings used on the Fukang."

Wang Dezheng was extremely proud.

To be honest, now he is worried that Zhang Fugui will regret it.

When the price changes from 50 yuan to 100 yuan or something, it will be depressing.

"By the way, is the price always 50 yuan a piece, or are there any special conditions?"

"Bu Zhang, we can't order the second batch and the price will change."

When Wang Dezheng thought about the price issue, he said it half-jokingly.

"It will be 50 yuan each in the next year."

"We will consider whether to adjust the price one year later based on changes in material costs in the market."

"But don't worry, even if it's an adjustment, it won't rise much."

"In this regard, we can also impose certain restrictions on the contract."

Get the order first, then everything else can be compromised.

Zhang Fugui grasped the priorities of things very accurately.

"If that's the case, then I have no problem." Wang Dezheng said, extending his hand, "Happy cooperation!"

“If Nanshan produces other parts in the future, we are very willing to purchase them.”

Wang Dezheng is obviously very satisfied with this cooperation.

The purchase cost of a wheel hub bearing has been reduced by more than one hundred yuan.

This is a real profit.

Even if part of the profit is given to consumers when the time comes, I will be able to earn a lot more money.

He had no reason to object to this kind of business, which had the opportunity to improve the reputation of the repair shop and make more money.
Chapter completed!