ps: Based on everyone’s feedback, we have adjusted our cooperation with Ford Motor Company; Xingchen Motors will give up part of its profits and hand over the Xingchen Motors brand to Ford Motor Company for sales in North America.

Tianhe Sports Center.

Starting from five o'clock in the evening, employees of Nanshan Group began to enter the venue one after another.

The seats inside the huge gymnasium can be said to be packed.

Most employees of Nanshan Group, partners who have close cooperation with Nanshan Group, and even some users of Ziweixing came to participate in the "Same Song, Entering Star Auto" event.

This performance was broadcast live directly on China Channel.

I dare not say that it attracted the attention of the entire Chinese people, but the attention of most people in Yangcheng was really attracted.

Many people from various departments have been invited to participate in today's event.

Liu Tianwu is naturally no exception.

"Leader, this is tonight's program list. Mr. Cao's program is the third from the bottom. It is estimated that it will not be until around 9:30."

Luo Yi knew that Liu Tianwu was very concerned about Cao Yang's situation, so he went to ask for the program list in advance.

"I have always said that Xingchen Auto does not advertise much, but I think their advertising is no less than other car companies."

"After such an event, at least tens of millions will be lost, right?"

Liu Tianwu is only in his early 40s this year and was also a graduate of a key university.

He naturally reads all kinds of news on the Internet every day.

As the most popular company in China's automobile industry, Xingchen Automobile has received many related comments.

Advertising is a controversial topic among many people.

Unlike other car companies whose advertisements often appear in pop-up windows on the Internet, Xingchen Automobile has never advertised.

However, articles related to Xingchen Automobile often appear on various websites and forums.

So some people think that Xingchen Motors must have spent a lot of advertising money, but the way is different from other manufacturers.

Some people think that if they haven’t seen a single hard advertisement, it means there is no advertising.

The popularity is high because the marketing measures are good.

"For a company as big as Nanshan Group, it is normal to hold an annual meeting every year."

"So if we say these tens of millions are advertising, they can be considered advertising."

"If you don't want to include it in the advertising costs, that's okay."

Luo Yi expressed his opinion in a low voice.

"That's true. I heard that Mr. Cao will be on stage in person tonight for publicity purposes. His Weibo account will be operated by a dedicated team in the future."

Liu Tianwu was very familiar with the affairs of Nanshan Group, and Cao Yang was willing to communicate with him frequently.

"As a leader of the younger generation, it is indeed necessary for Xingchen Motors to make good use of Mr. Cao's propaganda weapon."

"Otherwise, it would not be so easy for Xingchen Motors to break out from so many automobile giants."

Luo Yi really hopes that Xingchen Automobile can succeed.

A car company has a very strong driving effect on the local economy.

"I watched their whole press conference online this morning."

"Mr. Cao is really not afraid of offending people."

"In order to promote the new model, I also risked my life."

"The district should also do its best to help Xingchen Automobile within its capabilities."

Liu Tianwu was also quite emotional in his heart.

Regarding Cao Yang's arrogant performance at the new car launch conference, he was able to understand the reason behind it.

It's not that Cao Yang is really that aggressive or wants to be in the limelight.

It’s purely to build momentum for Wang Wang.

Of course, Cao Yang didn't have time to accompany Liu Tianwu at this time.

He was being "manipulated" by the makeup artist backstage.

Soon, the time came to 7 o'clock sharp, and the host of Huaxia TV came on stage. "Same Song, Entering the Star Car" officially started.

After all, this is an entertainment program and a live program for a national audience.

Therefore, long speeches by leaders are naturally impossible.

Even Cao Yang, the general manager of Nanshan Group and Xingchen Motors, did not take the stage to speak.

"The same song, walking into the star car"

This title feels like the title of a show.

Of course, in order to be worthy of the naming fee, in addition to the performances by celebrities, there must also be a small number of performances performed by people from the Nanshan Group on stage.

Including Cao Yang's "The Brightest Star in the Night Sky".

The program at the beginning was definitely quite satisfactory, with all the celebrities appearing on stage.

Since the same song has become very popular in the past few years, you don’t have to worry about no one watching it.

"Mr. Zeng, I think this marketing plan of Xingchen Motors is very unique."

"There are two looking up cars directly on the stage, two Ziwei Stars. No one can help but notice them."

"I have a hunch that Xingchen Automobile may really become a luxury brand with a foothold in the world."

As the general manager of Yangcheng Automobile Group, Zhang Jiaqi was naturally invited today.

Yangcheng Motor's independent brand is now in full swing, and the factory is being built near Nanshan Industrial Park.

The two newly developed models ultimately directly used Nanshan Group’s engines and gearboxes.

Many other parts are also purchased from Nanshan Group.

The cooperative relationship between the two parties is very close.

“This kind of unique activity is really eye-catching.”

"Coupled with Mr. Cao's overwhelming momentum at the press conference, I think this car may really become the best-selling luxury SUV."

Zeng Guangda looked at the domineering expression on the stage and felt a little envious in his heart.

When will Yangcheng Automobile Group have a new model like this?

Until now, they still rely on Yangcheng Honda and Yangcheng Toyota to make money, and they have not launched a single car of their own brand.

"I will arrange for someone to sort out the marketing measures of Xingchen Motors since its establishment and let them study it carefully."

"Then the marketing department of the independent brand will be specially trained on Xingchen Auto's marketing plans to see what they can learn from."

When Zhang Jiaqi said this, Zeng Guangda couldn't help but nodded.

This work is indeed necessary to do.

As the party progressed, some programs related to Nanshan Group also began to appear.

For example, some of the leading actors from the crew of "Struggle" sang on stage, and they constantly mentioned the performance of the Ziweixing car during the filming.

Obviously, this is soft advertising.

"Mr. Wang, I feel that the model of "Same Song, Entering Star Motors" is quite useful for the promotion of new models."

"How about we also play "Same Song, Entering Great Wall Motors" later?"

In a hotel conference room, Lian Furong, Wang Ying and others were watching the program "Same Song, Entering the Star Car" together.

Great Wall Motors also attaches great importance to this Yangcheng Auto Show.

Wang Ying and the others will not return to the company until the general audience day.

As the protagonist of today's most lively press conference, Xingchen Automobile's movements have naturally attracted close attention from peers.

"First-time crab eaters may be able to taste the greatest benefits."

"The effect of following the trend may be much worse."

"It costs a lot to put on such a party."

"It would be better to spend these costs on Internet publicity or various crash tests."

Although Wang Ying is a little envious of these actions performed by Xingchen Automobile, he will not simply copy them all.

If you could get good results by copying it, then everyone would have followed Xingchen Motors' rhythm in droves.

"There are some things about Xingchen Automobile that others cannot learn."

"They are a company that has truly mastered core technologies. Not only do they win the National Science and Technology Progress Award every year, but many of their technologies are indeed leading internationally."

Zhu Jianbo is engaged in research and development, so he has the best say in this aspect.

Your stuff is good enough, so no matter how you brag or promote it, you won’t be afraid of falling into the trap.
To be continued...