Chapter 368 Looking up to the attack, Xingchen Automobile’s position is stable(1/3)
The 2006 Yangcheng Auto Show was held at the Pazhou Convention and Exhibition Center.
Changan Ford Focus hatchback, Volkswagen Volkswagen's new Polo Jinqing, Jinchue, West Wind Peugeot 1.4L Peugeot 206, Spring City Volkswagen's new Bora.
Imported cars such as the Cadillac DE, the Volkswagen New Beetle, and the Phaeton, which are making their first public appearance in China, will also appear at this auto show.
"Mr. Zhu, your affiliated company of Spring City Automobile Group is worth looking forward to this time."
"Needless to say the red flag, the appearance of the big red flag can definitely attract many people's attention."
"It is said that Audi also brought all its main models to the exhibition."
The day before the auto show, Cao Yang came to the site as a routine to confirm the layout of the exhibition and also rehearsed some activities for tomorrow's media day.
I happened to meet Zhu Zhengfeng in the exhibition hall, and naturally we had to have a good chat.
After all, Zhu Zhengfeng had contacted him specifically,
"Audi really attaches great importance to this auto show."
"For a long time, Audi has sold better in the northern market, but its sales in southern China have been mediocre."
"In order to better open up the southern market, the Audi models displayed to the public this time include Audi a8, Audi q7, Audi a6l, Audi a4, Audi a4 convertible, and Audi a3 hatchback."
"In addition, Audi's top high-performance sports luxury sedan, the Audi s8, which made its global debut at the end of 2005 and has attracted much attention, will also be shown to Chinese audiences for the first time. This model will also officially enter the Chinese market this year."
"Mr. Cao, the person in charge of Audi stated in an internal speech that the S8 will defeat Ziweixing in China."
Zhu Zhengfeng inadvertently revealed a piece of news to Cao Yang.
Audi's a6l and a4 are produced at the Volkswagen Audi factory in Spring City, but the s8 is sold through Audi's own channels.
So whether the S8 sells well or not has nothing to do with Spring City Automobile Group.
Under such circumstances, he naturally wouldn't mind taking this opportunity to sell a favor to Cao Yang.
"What model is the s8?"
"I'm not interested in it."
“Our Ziweixing is not afraid of competition from S8.”
"I'm even still confident that we will be able to surpass the Audi q7 when it is launched tomorrow."
Who wouldn’t say harsh words?
Cao Yang definitely couldn't show weakness at this time.
"What you are thinking is that it uses a W12 engine, right?"
Seeing that Cao Yang mentioned looking up to this car, Zhu Zhengfeng immediately brought the topic to the engine.
Dahongqi currently uses the 3.0t engine from Ziweixing, which is already very good in China.
But compared with the W12 engine that I look up to, it is definitely not on the same level.
So Zhu Zhengfeng has some ideas.
"Yes, this engine was first developed by our Nanshan Engine and represents the highest level of our group's automotive engines."
"Even the w12 or v12 engines used by Volkswagen and BMW in the world are not as good as our w12 in various performance parameters."
It is correct to say that W12 represents the highest level of Chinese automobile engines, let alone Nanshan Group.
But the more Cao Yang said this, the more Zhu Zhengfeng became moved.
"Mr. Cao, our Dahongqi is currently launching a deluxe version, but I also want to launch a flagship version next year."
"Looking at the W12 engines used above, can you also sell some to Dahongqi?"
After Zhu Zhengfeng said this, he looked at Cao Yang expectantly.
He knew that they had no other choice but to buy the W12 engine from Nanshan Group.
Volkswagen will not sell W12 to Spring City Automobile Group.
Or to put it another way, even if Volkswagen sells W12 engines to Spring City Automobile Group, Zhu Zhengfeng will find it difficult to accept the price.
When it comes to post-maintenance and so on, it can make people’s heads explode.
"If it is only used on the big red flag, it is not impossible."
"But the technical difficulty of this w12 engine is many times higher than that of a v6 engine."
"In addition, the overall quantity is not very large, so the price of each engine is very expensive."
Cao Yang thought about it and felt that selling Spring City Automobile Group would be okay.
Not only selling finished engines, but also selling the entire engine production line to them may not pose any threat to Nanshan Engine.
It's better to take this opportunity to make some money.
After all, except for Dahongqi, even if other domestic car companies want to buy w12 engines, Cao Yang will not sell them.
Selling high-performance engines indiscriminately will indirectly affect the brand value of Xingchen Motors.
After all, no rich man would want to drive a car that costs more than one million and use the same engine as someone else's car that costs hundreds of thousands, right?
“Price is not an issue!”
"This flagship version of Dahongqi is not designed for sales."
"We at Spring City Automobile Group are preparing to develop a bulletproof vehicle based on this foundation."
"When the time comes, it will be equipped with a w12 engine, and its power performance will definitely be fully utilized."
"At that time, the price will not be hundreds of thousands more expensive than the deluxe version."
Zhu Zhengfeng didn't mind if Cao Yang stabbed himself on the w12 engine.
No matter how powerful the Nanshan engine is, can it be more powerful than the W12 engine with worse performance imported from abroad?
"In that case, let's go back and let Hongqi's procurement contact our group's sales department."
Cao Yang was also prepared to board the bulletproof vehicle.
It is very suitable to look up.
When the w16 engine comes out, it is not an exaggeration to sell it for 3 million if it is equipped with the top-end engine.
As for Ziweixing, forget it.
A bulletproof version of a coupe-style car is neither fish nor fowl.
In this case, let Dahongqi handle this market for the time being.
Anyway, even if I don't sell the engine to Hongqi, they will still want to install a bulletproof version.
Even in the purchase of some bulletproof models, Dahongqi has its own unique advantages.
"Thank you, Mr. Cao, for your support. Volkswagen, do you need me as a middleman to communicate with them and ease the relationship?"
Zhu Zhengfeng also wanted to show his own value.
Spring City Automobile Group and Volkswagen have had a history of cooperation for many years, and Zhu Zhengfeng can really say a few words at Volkswagen.
"No need, Volkswagen regards our Nanshan Group as a thorn in its side, so let's have a good fight."
Cao Yang does not expect the relationship with Volkswagen to ease.
Now that things have gotten to this point, we can only keep going on.
If it can pull down the sales of Volkswagen in the north and south in the future, Nanshan Group will be considered a big name.
"Your relationship with Volkswagen is at loggerheads. Maybe other car companies will also have grudges."
Zhu Zhengfeng was still thinking about trying to persuade him again, but Cao Yang had already made up his mind and naturally he would not change it easily.
Fortunately, both of them were busy people, and their respective secretaries kept reminding them that they had other arrangements later, so they stopped chatting.
"Mr. Cao, we have basically figured out the situation of the Porsche, Mercedes-Benz and BMW cars on display in the same exhibition hall as us."
"Porsche's main products are still those cars, such as the Porsche 911, Cayenne, Carrera, new Cayman, Boxster and other models."
"Basically there is no car model that is at the same level as us."
"BMW has brought many models to the exhibition, such as x3, x5, m5, m6, 325, z4, mini, mini convertible, 530i, 760, 645ci, basically all BMW models have been brought here."
"However, there is no one that can beat it. Even the closest x5 is at the same level as the Xingchen 4, and it is not an opponent that can be looked up to."
After Cao Yang returned to his booth, Zeng Tingting immediately reported to him the status of various car companies in the exhibition hall.
"As for Mercedes-Benz, cls, clk, sl, slk, c-class, s-class, whether they are imported or domestically produced by Imperial Benz, we basically brought them all here."
"Their booths seem to be for selling cars, and there are no new models."
"So what we will look at tomorrow will definitely be the most important model in this showroom."
No matter which car company it is, it must carefully analyze the situation of the exhibition hall where it is located.
Otherwise, I don’t know how to deal with any emergencies.
That would be embarrassing.
"Although every car company attaches great importance to this Yangcheng Auto Show, there are still very few models that have truly made their global debut."
To be continued...