October 2006.

It is definitely a good month for China's automobile companies.

Adhering to the industry phenomenon that the better the sales volume, the earlier the sales data are released, only a few days have passed in November, and all the car companies have basically announced the sales data.

In addition to the traditional best-selling cars of joint ventures such as Jetta, Santana, Excelle, Elantra, Accord, and Passat, independent brand car companies have also begun to shine.

Whether it is BYD's F3, Great Wall's H6, or Geely Automobile's Emgrand, they have all made it into the list of monthly sales exceeding 10,000.

The market share of the entire independent brand has been further improved.

Many car companies have also begun preparations to build new factories or expand production.

In this way, the related equipment industry will naturally be the first to feel the benefits.

"Mr. Cao, our robot business has basically entered most of the domestic OEMs."

"BYD's latest factory has even handed over all the robot business to us."

"This time at the Yangcheng Auto Show, I was wondering if Nanshan Robot could also arrange a booth so that everyone can see the strength of our robots?"

"After all, the CEOs of major domestic automobile companies will come to the Yangcheng Auto Show. The effect of promoting our robots on this occasion is probably better than that of a professional robot exhibition."

As the general manager of Nanshan Robot, Li Shigui is naturally an ambitious person.

In the past few years, the development speed of Nanshan Robot is actually not slow, but compared with other brother companies in the group, the overall size is smaller.

But Nanshan Robot masters a lot of core technologies.

The number of patents registered every year ranks among the top within the entire group.

"It's not impossible."

“Last year in our exhibition hall, in addition to automobile companies, there were also some auto parts companies such as Bosch and Yangcheng Daily, as well as traditional newspapers and periodicals.”

"I heard that a component technology exhibition will be specially opened in the exhibition hall this year, and Nanshan Robot will also be able to occupy a place there."

"In our group, Nanshan Engine, Nanshan Transmission, Nanshan Auto Parts, Nanshan Equipment, and even Nanshan Mold can participate in the exhibition."

If the people below want to make progress, Cao Yang will naturally support them.

If you have to worry about everything by yourself, that will definitely not work.

"Mr. Cao, that's what I think."

Li Shigui was obviously not particularly satisfied with Cao Yang's reply.

So while watching Cao Yang's reaction, I tried to come up with my own ideas.

"We are playing at home. As long as we communicate well with the organizers, we should be able to get a better position."

"Then when the time comes, can we make the exhibition area larger and then, in the name of Nanshan Group, move all the group's related industries to the auto show for exhibition?"

"By then, it is likely that we will be able to achieve the effect of one plus one greater than two, allowing general managers of other companies in the industry and consumers to see our strength."

"For our group, those independent brands and even some joint venture car companies are our customers."

"Such an exhibition should be beneficial to enhancing the brand power of our products."

After Li Shigui said this, he stopped talking and looked at Cao Yang expectantly.

If the robot business is exhibited alone, the effect will definitely not be as good as that of a group exhibition.

Especially when forming a group, you can combine some parts business to dynamically demonstrate the power of Nanshan Robot.

This should be attractive to many people.

"I think this plan will work. You can discuss it with Zeng Tingting and call the heads of several relevant companies together for a meeting to discuss it."

"Then decide as soon as possible, otherwise time will be tight."

Naturally, Cao Yang had no reason to object to something like this that was beneficial to the Nanshan Group.

If it were at the Shanghai Auto Show or the Imperial Capital Auto Show, it might not be that convenient to set up the exhibition, and Nanshan Group's influence wouldn't be that great.

The Yangcheng Auto Show is different. It is not a bad thing to take advantage of the home field and let other peers see the strength of Nanshan Group.

Li Shigui had just finished reporting to Cao Yang about Nanshan Robot's participation in the exhibition. Zeng Tingting was also waiting outside the door to report and look forward to the relevant arrangements for the listing.

Since the launch time is scheduled for the auto show and it has to be done together with "Same Song", there are naturally a lot of things to do.

Even Zhang Songwen of Nanshan Film and Television was helping coordinate related matters in Yangcheng during this period.

"Mr. Cao, we have discussed it. When we look forward to the listing, why not do "The Same Song" together in the evening?"

"If you can sing a song together on stage when the new model is unveiled, the effect will be much better."

"What do you think?"

After Zeng Tingting said this, she looked at Cao Yang expectantly.

Zhang Songwen is the same next to him.

Obviously, this plan was discussed between the two of them.

"not so good!"

Cao Yang refused directly.

Although I don't mind becoming a publicity ambassador, but if I perform on stage or something, forget about it.

He was very aware of his tone-deaf appearance.

"There are so many celebrities who want to join the team of "Same Song", so I don't have to compete with them."

"If you want me to go on stage and say a few words then, that won't be a big problem."

Hearing Cao Yang's answer, Zeng Tingting and Zhang Songwen were both a little disappointed.

"Mr. Cao, it's actually not very difficult to perform on stage."

"If it's difficult for one person, there's no problem in arranging a star chorus."

"We can even ask someone to write a song specifically based on the situation of Xingchen Automobile."

Zhang Songwen added on the side.

"Yes, Mr. Cao, you now have a lot of fans on Weibo."

"When the time comes, I will take the opportunity of the same song to let more people know about you."

"This is also good for the promotion of Xingchen Motors."

"After this program is over, China Channel would like to invite you to do an interview program."

"We happen to have two new models launched in the past six months, and we really need some exposure."

Zeng Tingting continued to persuade without giving up.

Having Cao Yang perform on stage is definitely something that many people in the Nanshan Group would like to see.

"As the boss of a car company, there is no need for me to perform while not doing my job properly."

Although Cao Yang still refused, his tone was a little relaxed.

Although he is tone-deaf, if he sings a new song, he actually has no choice.

Creating a new song that fits well with Xingchen Motors is really good for publicity.

Like "The Brightest Star in the Night Sky"?

Looking at the positioning of this new model, it seems to be very good.

"Mr. Cao, as long as it is good for the development of Xingchen Motors and the promotion of our new models, I don't think there is anything that is not doing your job properly."

"Besides, if you look at Du Niang or Ali, their bosses are not only willing to sing on stage for publicity, they are also willing to do other more exaggerated things."

After feeling the hope, Zeng Tingting became more positive.

"Yes, I think Steve Jobs of Apple in the United States did something very special in this regard, making the company leader a propaganda symbol."

"Sometimes this is much more effective than spending tens of millions on advertising."

"Especially since these models are all designed by you, Mr. Cao, you can definitely identify the two people as the car designer and the founder of Xingchen Automobile."

"If we do this well, Xingchen Motors won't even need to advertise separately in the future."

Zhang Songwen also quickly added his own opinions.

In his opinion, this matter is not only good for Xingchen Motors, but also of great benefit to Nanshan Film and Television.

The greater the influence of the boss Cao Yang, the more leverage Nanshan Film and Television will have when discussing cooperation with various celebrities.

"Mr. Cao, with your current achievements, you will definitely become the target of various media in the future. Even if you want to keep a low profile, it is impossible."

"Especially with the development of Xingchen Automobile, unlike engines and gearboxes that are not directly oriented to consumers, every customer of Xingchen Automobile will definitely be interested in you as the founder and designer."

"You won't even be on some wealth lists in the future without a trace."

"In this case, it is better to look at this problem from a different angle, make good use of this situation, and let the company's development and your personal image be closely linked."

What Zeng Tingting and Zhang Songwen said to each other all made sense.

In the end, Cao Yang was convinced.
To be continued...