"With this understanding, there is no problem, right?"

In his previous life, Cao Yang really didn't pay specific attention to the operational issues of 4S stores. He only knew which brands would sell well in the future.

However, up to this point, it's actually pretty good.

At least you won't make a mistake when choosing.

Many times, choice is more important than hard work.

If you go in the wrong direction, no matter how hard you try, it will be in vain.

Otherwise, why would there be a saying that men are afraid of getting into the wrong profession?

Just like the current Internet industry, as long as you enter it after graduation, you will most likely be more successful than your peers in more than ten years.

"Basically this is the logic, but the requirements are also very different from brand to brand."

"For example, Lexus, a subsidiary of Toyota Motor, has higher requirements for building stores than BBA. As a result, there are not many 4S stores so far."

When Guo Shuyin said this, Cao Yang became interested immediately.

Lexus.

Although it is an industry owned by its old rival Toyota Motor, in the next decade or so in South China, their 4S stores will really be like robbing money.

It would be a pity if I didn't grab some of this money myself.

At most, it will just look bad when the car is sold in the future.

"Lexus's requirements for building a store are higher than BBA's? How is it so high?"

With an idea in mind, Cao Yang immediately asked.

"Mr. Cao, before 2005, there were no Lexus models sold through official channels in China. People here in Lingnan Province were also used to calling them Lexus. There were only parallel imported versions and models that entered the country through unofficial channels."

“It wasn’t until February last year that the first Lexus 4S store in China officially opened.”

"They have many standards for building a store, such as a registered capital of at least 50 million yuan and a store building area of ​​5,000 square meters."

"Then you must have at least 8,000 square meters of your own land, as well as high deposits for store construction, brand deposits, construction costs, decoration costs, the first batch of car models, etc."

"It can be said that without a cash investment of 100-200 million, we would not be able to win the Lexus 4S store."

"Their 4S store can be said to be the only 4S store in China that is designed and built according to the unified standards of 5-star hotels."

"That is to say, some of the standards of our Xingchen Automobile 4S store can be compared with it. Mercedes-Benz, BMW and Audi are not even good."

Guo Shuyin was secretly glad that his preparations were not in vain.

Since he was going to invest a lot of money into a 4S store, he was also worried about getting into trouble.

“The greater the investment, the higher the threshold, which is also a good thing to a certain extent.”

"The 4S stores you are currently operating are only two Xingchen Automobile stores, and the others have not been involved yet."

"If we want to continue investing in the future, we should start with Lexus, Porsche, Mercedes-Benz, BMW, and Audi."

"In two years, we can set up another company to specialize in 4S stores for Volkswagen, General Motors, Toyota, Honda and independent brands."

Cao Yang gave his own suggestions without much hesitation.

The same company certainly cannot open a Xingchen Automobile 4S store and a Volkswagen or GM 4S store.

Otherwise, the style of Xingchen Car will be easily degraded.

Cao Yang was quite concerned about this.

"Mr. Cao, this kind of dealers are generally operated by some powerful locals in various places. If we want to enter, we can only do it in Lingnan Province first, and then consider other provinces later. Is this okay?"

Guo Shuyin is mentally prepared to enter this industry.

However, he was also worried that Cao Yang's arrangements would be too radical.

That way he would be very passive.

It doesn’t matter if you listen, and it doesn’t matter if you don’t listen.

So before Cao Yang made any specific arrangements, he stated the difficulties first.

"You are right. Businesses like car dealers are naturally a priority for this province."

"In the future, Huaqiang Group's 4S stores will focus on developing in Lingnan Province. If possible, we will expand the market in Fujian Province later."

“I won’t go to other places yet.”

Cao Yang didn't want to become fat in one bite.

As long as we firmly control the most important market in the south, we already have the right to speak in this closed-loop ecosystem.

Sales volume in the southern market is very impressive.

"I see that Autohome has some activities in cooperation with local 4S stores. Can Autohome also cooperate with our group's 4S stores?"

Guo Shuyin is now slowly feeling the power of the synergy of the industrial chain.

Not to mention that some parts in 4S stores can be purchased directly from Nanshan Auto Parts. In terms of marketing, they can also fully leverage Autohome.

This gives their 4S stores a head start in the competition.

"Of course there is no problem with this. You also know Yu Yu from Autohome."

"You can just communicate directly when the time comes."

"If possible, it would be best for Autohome to come forward and coordinate with other existing luxury brand 4S stores in Lingnan Province to see if it is possible to acquire and merge them and create a suitable Lingnan automobile sales market."

"In this way, whether it is the arrangement in the face of some unreasonable demands from the OEM, or the unification of car sales discounts, it can have unexpected effects."

"For this reason, even giving up part of the shares can be considered."

Since Guo Shuyin was asked to open a 4S store, Cao Yang's purpose was naturally not just to make money.

It can even be said that making money is a side purpose, and mastering the sales channels of various luxury brands in South China is the core purpose.

At critical moments, this is also a means for Nanshan Group to counterattack its opponents.

"I started working on this work after our first batch of 4S stores were built."

"Most stores should be promising to cooperate with."

"After all, this cooperation is beneficial to everyone."

Guo Shuyin naturally understood the pros and cons behind the plan Cao Yang mentioned.

If this is done well, this company's influence in Lingnan Province will definitely not be low.

It is not impossible to achieve sales of tens of billions or even hundreds of billions a year in the future.

…

After the meeting with Guo Shuyin, Cao Yang called Zeng Tingting over and briefly talked about what he had just discussed with Guo Shuyin.

Then start arranging the next step of work.

"Mr. Cao, judging from the current situation, although General Motors and Ford are very interested in our 8at, they have not yet fully finalized the next step of cooperation."

"As for the sale of Ziweixing models through some of their dealer channels, the other party's attitude is also quite ambiguous."

"I'm afraid this trip to the United States may not go so smoothly."

Zeng Tingting is also under a lot of pressure now.

Since the official launch of 8at, she originally thought it would be easy to open up the situation of various OEMs.

As a result, no manufacturer has clearly stated that it will use the 8at from Nanshan transmission.

Of course, except for the big red flag.

"These American companies value profits most."

"Only by allowing them to fully feel the benefits and think about what they are most anxious about from their perspective can we allow them to proactively extend an olive branch."

Although Nanshan Group’s cooperation with Ford Motor and General Motors has a relatively long history.

But Cao Yang doesn't expect Austin or Chris to take the initiative to help Xingchen Automobile.

After all, everyone is also a competitor to some extent.

It’s just that Xingchen Automobile’s current scale and global influence are too small, so people don’t take it seriously.

As for 8at, only Xingchen Automobile in the industry uses it. Although other manufacturers are a little anxious, they are not impatient.

If Lexus or Audi were the first to use 8at, then other brands would probably have completely different attitudes.

It can also be seen from this point that Xingchen Automobile’s influence in the world automobile market is still very weak.

Even ordinary consumers abroad do not know the name of Xingchen Motors.

"But their family has a big business, so it's difficult for us to always give him the benefits that make him excited."

"Unless the prices of parts supplied to them are significantly reduced, it's not worth it."

Zeng Tingting felt a little tricky.

Although Nanshan Group has grown and developed, it is still not on the same level as GM and Ford.
To be continued...