After a new car is launched, daily orders and actual sales data are naturally a piece of information that attracts great attention from OEMs.

Although Xingchen Automobile currently has only a dozen 4S stores, they are still expanding.

However, the data compiled on the first day surprised Cao Yang.

"22 units were sold on the first day. Is that an exaggeration?"

For ordinary models, if only 22 cars were sold in a day, I would probably faint in the toilet.

But Xingchen Automobile is different. It takes a high-end route.

Ziweixing even announced that it is limited to 10,000 units.

In this case, if we can sell 22 vehicles every day, we can sell 40,000 vehicles in the entire life cycle.

This is definitely a very exaggerated figure.

"I was a little surprised after seeing this content, so I went to the 4S store one by one to find out more about the situation."

"Judging from the information currently available, half of these 22 customers may have been bought back by competitors for research."

"The other half was purchased by some of our partners. For example, Mr. Guo from the Yangcheng Huaqiang Factory bought two cars, and Mr. Zhou from Xingyu Auto Lighting also bought two cars."

"Only about five or six cars are purchased by ordinary consumers."

Zeng Tingting was able to secure her current position, so she naturally had a few tricks up her sleeve.

Before reporting to Cao Yang, she had already confirmed all the doubtful information.

So if Cao Yang had any questions, she could answer them immediately.

"If that's the case, it would be much normal."

"After all, our Ziweixing has just been launched, and various publicity has not yet fully demonstrated its power."

"Under such circumstances, sales of less than ten vehicles a day are in line with common sense."

Cao Yang has a very clear understanding of the current situation of Xingchen Automobile.

Although the Internet is very popular now, it will definitely take some time for sales to explode.

Even if some consumers are interested in buying, they still need to look at the development trend of public opinion and see what people around them think of Xingchen Motors before they make a move.

This is different from the situation faced by other mature car brands when they launch mature replacement models.

"Mr. Cao, should we investigate and see which rivals bought our cars to dismantle and study?"

"Or should the 4S store put some restrictions on such customers?"

Zeng Tingting naturally does not want to see Ziweixing being dismantled and imitated by competitors.

However, there is obviously no way to avoid this.

Even in Cao Yang's view, there is no need to avoid it at all.

This may still be a good thing.

"Don't worry about him. He's going to dismantle and study it. It's also a good thing for our sales."

"No matter who you are, as long as you buy our Ziweixing, you are our customer."

"So there is absolutely no need for 4S stores to treat them differently. On the contrary, we must strictly control the inflow and outflow of some after-sales parts in 4S stores to prevent people who want to dismantle and study our Purple Star from getting what they want through 4S stores.

Component."

"For example, if competitors of Xingyu Auto Lighting want to study Ziweixing's LED headlights, there is only one way now, and that is to buy a car and dismantle it for research."

"If the management of the 4S store is not strict, it is possible that others can accomplish this purpose at a very low cost by purchasing after-sales parts."

"In addition to car lighting manufacturers, gearbox manufacturers are definitely also very interested in our 8at automatic gearbox."

"Whether it is Aisin or ZF, or BorgWarner and JATCO, they all have a need to obtain 8at samples."

"Some other parts such as engines, air springs, etc., there must be companies that have needs for disassembly and research."

"Well done, this is a good thing for us at Ziweixing."

"Even at some time in the future, we can find someone to directly break the news, saying that Aisin or some other famous company purchased our Purple Star in order to learn the advanced technology on Purple Star."

When Cao Yang said this, Zeng Tingting immediately felt that her thoughts were opened.

"I will immediately remind all 4S stores to strictly manage after-sales parts."

"Overseas car exports will also have to manage the situation of after-sales parts in the future."

It has always been China's independent brand car companies that purchase models from international auto giants and then dismantle and analyze them.

Now things are finally changing, and it seems to be a good thing.

"How is the progress of finding Messi as a spokesperson?"

When it comes to overseas sales, Cao Yang immediately thought of how he had arranged for the sales department to find Messi as an endorsement.

Others don't know how popular Messi will be in the future, doesn't he know?

Although Messi is now quite famous, his endorsement fees have not exploded yet.

According to historical development, it was only in the second half of this year that Messi's advertising revenue began to grow by leaps and bounds, heading towards more than 100 million US dollars a year, which is really surprising.

At this time, at a cost of US$1 million a year, it is absolutely possible to win Messi's car endorsement contract.

This price is not even required for the first year.

"We've almost reached the point of negotiation. The other party wants to see our actual cars launched overseas and see how the market performs before deciding whether to sign a contract."

"On other terms, both parties have actually reached consensus."

Zeng Tingting is also quite concerned about the spokesperson matter.

It’s just that there is no final result yet, so it’s not as diligent as reported.

"Assign someone to sort out the various reactions and performances of Ziweixing in China since its listing."

"Then let's see if we can convince Messi's agent to sign with us as soon as possible."

"If the other party is really worried, then the domestic and foreign contracts can be signed separately."

"Let's finalize the domestic endorsement contract first."

Although Xingchen Motors will go global in the future, the main sales volume will definitely be contributed by domestic sales.

Relatively speaking, it is even more important for domestic consumers to recognize Xingchen Automobile.

"no problem."

"Our Xingchen Motors' performance in the country has been very impressive in the past two days. Messi's agent should also arrange for someone to find out more about it."

"As long as their concerns are relieved, it shouldn't be a big problem."

"We are also telling them that Messi is not the only choice for Xingchen Motors."

"If the contract is not signed as soon as possible, maybe we will also consider other players."

Zeng Tingting’s words really weren’t meant to scare Messi’s agent.

Messi is not the only player who is popular right now.

Even the most popular one is not Messi at all.

"Try to finalize it after the Spring Festival, the sooner the better!"

…

"Lai Ping, the Huaxia branch has sorted out the launch of Xingchen Motors' new cars today."

"Do you think they will really have a certain impact on Porsche's sales in China?"

Having just finished the long Christmas vacation, Wedekind has almost forgotten some of the shocks of his last trip to China.

He felt that he was overly shocked by the situation on the day of the Yangcheng Auto Show, so even when he was leaving, he arranged for someone to keep an eye on the movements of Xingchen Motors. After Ziweixing was officially launched, he must report it to the headquarters.

Later, Wei Dejin also heard about the fact that Lai Ping and Cao Yang participated in an interview with Autohome.

So I specially called Lai Ping here today.

"In the short term, it will definitely not have a particularly big impact on us."

"But there is no way to completely avoid consumers losing some expectations for caman y."

"Actually, if Cao didn't create a company by himself, then I think it would be very suitable to recruit him as the next design director of Porsche."

When Lai Ping said this, Wei Dejin couldn't help but pay more attention to it.

Although his relationship with Lai Ping was average, he was very aware of Lai Ping's design talent.

"If Cao Yang can really design one amazing model after another as always, then even if Xingchen Automobile cannot compete with us in the future, it will be different from other Chinese automobile companies and become an existence that cannot be ignored.

.”

The fact that Porsche is what it is today has a lot to do with the talent of its first-generation founder, Mr. Porsche.

Obviously, there are some similarities between Xingchen Motors now and Porsche back then.

"Yes, if Xingchen Automobile truly becomes the same as Porsche, it will definitely not be that fast."
To be continued...