At this time, the global fuel vehicle market is in a period of rapid expansion, and various automobile manufacturers are racing to gain territory, fearing that they will lose less of the market.

If Motta Motors does not occupy the market at this time, the market will be occupied by other automobile manufacturers.

Market competition is like sailing against the current. If you don't advance, you will retreat!

It took Motta Automobile twenty years to reach its current situation, so naturally it cannot lose this good situation.

Now we are in the top three, so why can't we try to be the first?

At this time, the world's number one automaker is still GM, with Toyota in second place.

It has to be said that Neon's anger has not completely dissipated at this time.

Toyota is actively expanding production and has publicly announced its goals. Although it has not explicitly stated that it wants to be the world's number one, judging from its announced sales plan, it is obvious that it aims to be the world's number one.

Toyota wants to be number one, but it has to ask GM if it agrees.

Judging from the current situation, GM is quite secure as the world's number one car company. It will be difficult for Toyota to take the lead.

Many people don't think it's possible.

What is GM?

A century-old car company has gone through so many ups and downs, what has it not seen?

It is difficult for such an old enterprise to make drastic changes, but it can develop steadily.

Anyway, in everyone's opinion, the GM may drop the throne one day, but it won't be today or tomorrow.

But there is a saying that if you don’t seek death, you won’t die!

Under the impact of the economic crisis, GM failed to hold on and went bankrupt.

GM went bankrupt, and the corporate management couldn't get rid of the blame even if they wanted to.

As for the high benefits and operating costs, let's not talk about that. This is the national situation.

GM has a strategy that makes it extremely proud of itself, and that is the multi-brand strategy.

Today, no one dares to criticize GM's multi-brand strategy.

In the past, some people criticized this multi-brand strategy and found it problematic.

But GM is the world's number one automaker, so any criticism will be based on jealousy or fame-seeking behavior.

Among humans, number one is unquestionable.

But facts have proven that GM’s multi-brand strategy does have problems.

GM has many independently operated brands, which are basically brought under its umbrella through acquisitions.

After being brought under the umbrella, they were not integrated into GM. Instead, these brands were allowed to operate independently like princes.

For example, Cadillac.

This car brand is very famous, but few people know that it is a brand owned by GM.

There is no problem with its multi-brand strategy, but during the implementation process, each brand develops independently.

Not only do brands develop independently, but also technology research and development is done independently, resulting in serious duplication of research and development and waste of funds.

In addition, in terms of technical exchanges, there is basically no exchange.

The models launched by its brands have not been sorted out. This brand focuses on the white-collar market, this brand focuses on the family market...

nothing.

Anyway, every brand launches models targeted at the white-collar market or models targeted at the family market.

Competition directly formed internally, and our own people started fighting first.

GM's strength seems to be super strong, but just like the country it is in, it is simply not able to fully transform the superficial strength it possesses into the real strength that can act like an arm.

When encountering general competition, GM certainly has no problem, since the opponent is weak anyway.

Sometimes, competition is not about being stronger than your opponent to win.

There is another situation, that is, if both sides are bad, just be less bad than the other and you can win.

However, when a more powerful opponent enters, it will definitely not work.

But if you try to compete, you won't be able to do it.

Motta Motors is also pursuing a multi-brand strategy, but the so-called brands and vehicle logos of Motta Motors are all M-labels.

The unified car logo strengthens the market's awareness of the Mota brand. When you see the M logo, you know that this is Mota.

Buying an M-labeled car means you don’t have to worry about quality or after-sales service.

In addition, Mota Motors has also launched a towing service in China. All Mota owners can enjoy this service.

Towing fees will definitely be charged, but we guarantee that they will not be charged arbitrarily.

If your car breaks down and you don’t want to call a tow truck, you can still call for on-site repair service.

Everything is very convenient, just call Motta Auto's national service hotline, which is online 24 hours a day.

Some people like to kill!

When everyone goes to a strange place, they are also worried that the locals will see that you are an outsider and charge more.

For example, with Motta Auto's services, you don't have to worry about this problem. The entire service has a ticket, and it will list on it why you need to pay.

All charging standards can be found on the official website of Mota Auto.

Once there is any discrepancy, you can report it.

Mota Auto will process it and notify the relevant users of the processing results.

In terms of after-sales service, Motta Motors is definitely the best in the country.

Otherwise, how could Motta Motors be able to firmly occupy more than half of the domestic automobile market.

In addition, Motta Motors' performance in the global market is also quite good.

In foreign countries, Mota Auto's after-sales service is much worse than in China, but it is still sufficient.

By the way, in some countries, car buyers don’t want after-sales service at all.

Because the after-sales service is a bit too expensive.

Why do Neon cars sell so well in North America? A certain country forced Neon to establish one and control the export volume of cars to the North American market.

One is that Neon cars are fuel-efficient, and another very important reason is that Neon cars have a very low failure rate.

The low failure rate means no need to go to a repair shop.

In China, it costs a lot of money to go to a repair shop.

In North America, labor costs are even more expensive, which can make car owners feel distressed for a while.

North American car owners repair their cars themselves when they break down, not because they like it, but because they really can't afford to go to a repair shop to repair it.

Unlike car owners in China, they have to go to a repair shop to change even simple things like engine oil and air filters.

When Motta Motors implements a multi-brand strategy, each brand does not operate completely independently.

Motta Auto will naturally be able to concentrate its efforts on creating global strategic models, or what can be called flagship models.

A company must always have a flagship product!

For car companies, it is necessary to have a flagship model.

In terms of its main models, Motta Motors still has a few that it can sell. The sales volume of these cars is extremely huge. Together they account for more than 70% of Motta Motors' sales.

The main model is very important for a car company.

In other words, the public’s perception of car companies comes from their flagship models.
Chapter completed!