"More importantly, once the home button becomes unpressable, the IOe key interaction logic will have to be changed!"

Apple R&D Director Lorne Dias was speechless:

"The layout needs to be overhauled, some components have to be replaced, and the system interaction has to be changed. This is a big project."

"In this case, cost is a problem, liquidated damages are also a problem, and time is even more of a problem!"

"It's already mid-April now. If there is a major change, if the changes and debugging are completed, it will take July. It will take August to make the prototype. If we add testing and optimization, and order the new components, they will arrive in October.

It will take November to prepare for production, and it will take December to distribute the goods to global stores. It will be too late to launch it before the year, let alone September."

"Unless the iPhone 5s is delayed until next year!"

"This..." All the senior officials were speechless.

Cook frowned even more.

No wonder those who suggested modifying the home button were all management executives with pure operational backgrounds.

On the contrary, none of the executives with technical backgrounds spoke.

It turns out that executives with technical backgrounds know how difficult it is and how unrealistic it is.

Only management who do not understand technology will think that changing a home button is just changing a home button. It is very simple...

"Alas!" Cook sighed: "Our iPhone 5 has been severely impacted by the Xingyi mobile phone. If the iPhone 5s is delayed until next year, it will definitely not work."

"Since it's difficult to change it, then don't change it and continue to use push-type fingerprint unlocking. It's better than nothing."

"well!"

A sigh of helplessness.

The situation is stronger than the person.

The atmosphere in the entire conference room also became solemn.

Cook is not optimistic about the future of iPhone 5s, and neither is anyone else.

64-bit processors and 64-bit systems were launched first by Xingyi Mobile.

Even fingerprint recognition was released first by Xingyi Mobile, which is a whole generation ahead of Apple.

In the previous life, iPhone 5S, iPhone 6, and iPhone 6s all had home buttons that could be pressed, and they all had push-type fingerprint recognition technology.

It wasn't until the iPhone 7 that the home button couldn't be pressed, so touch fingerprint recognition began to be used.

Nowadays, all three core selling points of iPhone 5s have fallen behind.

It can be said that iPhone 5s is a product that has not yet been launched and is destined to be inferior to xphone 2pro.

It is destined to be overshadowed by xphone 2pro, which has all the cutting-edge products.

Even Cook looked complicated.

Fortunately, in addition to the iPhone 5s, we also made the iPhone 5C, which is priced one thousand lower.

Even if the sales of the iPhone 5s are not good, the 5C can still boost a lot of sales. At worst, the price of the 5C will be lowered a little.

Seeing that morale was so low, the vice president laughed and said:

"Don't be depressed, everyone. Fortunately, the Xingyi mobile phone is only sold in Xiaguo and will not be sold globally. Even if our iPhone 5s is not as good as the xphone 2pro, it can be sold globally and is a hot seller around the world. However, no matter how good the xphone 2pro is, it cannot be released globally.

When it goes on sale, the most I can do is sell some parallel imports secretly."

"Yes, this is the best good news and the advantage of our iPhone 5s!"

Cook breathed a sigh of relief: "If the xphone 2pro is also sold globally, then the iPhone 5s is really over."

Another senior executive also nodded: "Xphone 2pro cannot be sold globally, so the impact on us will be limited. However, HTC's new flagship HTC new one, equipped with Kunpeng 702, has powerful performance and is sold globally, which will have a great impact on the iPhone 5.

Very big.”

Cook nodded: "The global launch of HTC new one is a big problem. Prepare information immediately and sue HTC new one for infringing Apple's core patents and ban its sales!"

"yes!"

All the senior executives are interested. If they can't fix Xingyi Technology, they can't fix you, HTC?

joke!

HTC headquarters.

Wang Hong looked complicated: "I didn't expect that at this Xingyi Technology conference, not only the XOS system for mobile phones and tablets would be directly launched, but also fingerprint recognition and fingerprint payment. What do you think?"

After a short silence, everyone spoke one after another:

"With the same price of 5,499, there is no doubt that xphone 2pro will crush our HTC new one. Even the previous generation xphone 2 can crush HTC new one. I suggest that HTC new one reduce the price by 500, to 4,999, which is the same as xphone 2."

Price sale.”

"I also support price reduction. Without price reduction, the sales of HTC new one will not be better. Everyone will buy Xphone 2 and Xphone 2pro from Xingyi Technology."

"I object. HTC new one has just been on the market for half a month, and the price has been reduced. Are you crazy?"

"That is, once the price is reduced, it will have a huge impact on our HTC new one brand."

"The price is reduced half a month after the launch. HTC doesn't want to lose face?"

"Although the Xphone 2pro is selling well, it has not been launched globally, so it has little impact on us."

Wang Hong nodded: "That's right. The main market for HTC new one is overseas. The xphone 2pro has not been publicly sold overseas. At most, it will affect our domestic sales. It is not a big problem. There is no need to reduce the price. At least there is no need to reduce the price in the short term."

Wang Hong made the final decision, and everyone turned to start a new proposal:

"Xphone 2pro sold 7 million units in three days, setting another record. It shows that users like fingerprint recognition and fingerprint payment. HTC must follow up as soon as possible and develop our fingerprint recognition."

"No. Fingerprint recognition needs to be followed up, but our own research and development takes too long and the cost is too high, so it may not be successful. I suggest directly introducing the fingerprint module and full set of technical solutions from Xingyi Technology."

"Yes, Xingyi Technology's fingerprint unlocking technology is very advanced. I don't think we can develop a more advanced one. In this case, we might as well just buy it."

But then someone objected: "Nonsense. You are thinking like a comprador, which is not conducive to the long-term development of HTC!"

"Long-term development? It won't be until the next year when you develop a fingerprint unlocking device that's comparable to Xingyi Technology. I'm afraid HTC will be out of business by then. Do you still have long-term development?"

“That’s right, efficiency is everything! HTC New One has been able to make a comeback because it uses Xingyi Technology’s Kunpeng 702 processor and a full set of x-charge fast charging solutions and modules, and it was quickly launched on the market. If we develop it ourselves, we won’t be able to launch it next year.

."

"It doesn't matter whether you are comprador or not, the most important thing is to survive!"

"Do you want to do your own research? With HTC's current performance and profits, do we have the spare money to do research and development for you? Or do we have the time to wait for you to do research and development?"

"I……"

Several executives who advocated self-research were speechless.

Things are different now!

The year before last, HTC was still all-powerful.

Last year's HTC was also very capable.

This year's HTC can only struggle.

There really is no extra funds to develop fingerprint modules and fast charging, let alone self-developed processors and basebands.

Wang Hong has never had such a dream.

Wang Hong took a deep breath: "HTC's sales have dropped sharply this year, and even suffered losses. At present, our HTC has limited funds and energy, and can only maintain the research and development of new mobile phones. As for fingerprint recognition and the like, we should directly introduce the mature solutions of Xingyi Technology

Bar."

"Okay, Chairman, I will contact Xingyi Technology in a moment. With our relationship with Xingyi Technology several times, they will be willing to sell it to us."

Wang Hong nodded: "Carry out research and development of the next generation new flagship as soon as possible, no, major changes. Can it be completed in three months?"

The R&D director shook his head: "Chairman, this time is different. The previous major changes mainly focused on changing the appearance, leaving most of the internal structure unchanged, so it can be completed within three months."

"This time when fingerprint recognition is launched, the external structure needs to be greatly changed, the internal structure also needs to be greatly changed, the interaction logic has changed, and the system interaction design also needs to be changed. The research and development alone will take half a year. Plus testing, purchasing, and production, how can

It has to be released next year.”

"Okay, half a year is half a year, push forward as soon as possible. Maybe at some point, HTC new one will be banned from sale by Apple's bastards."

"Okay, Chairman, how much should we place an order for the fingerprint module?"

Wang Hong thought: "Xphone 2pro sold 7 million units in three days, which is the best advertisement for fingerprint recognition. Our HTC is eyeing Xingyi Technology's fingerprint recognition module and solution, and other companies are also eyeing it.

.You still need to place more orders. Once it is late, you will have to queue up for additional orders."

"Yeah, that's what I'm worried about."

"In this way, ten million sets of fingerprint modules can be ordered directly."

"Ten million units!" The vice president was startled: "Chairman, is that too much? Now we are afraid that if our new HTC phone does not sell 10 million units, we will be sued by those bastards from Apple and Samsung.

It’s banned!”

At present, HTC's brand is not bad and its products are good.

HTC one

Logically speaking, it would be easy for HTC's new flagship model to achieve annual sales of over 20 to 30 million when it goes on sale globally.
To be continued...