Gree, Haier, and Midea have always been the top three domestic white goods giants.

Ten years later, Midea has become a super overlord with a market value of 450 billion yuan, which is approximately equal to the combined market value of Haier and Gree.

But now, Gree has a market value of more than 70 billion, making it the number one white goods giant.

Haier and Midea are similar in size, but both have a market value of more than 30 billion, and their combined value is equivalent to one Gree.

Wang Yi couldn't help but lament that the situation had changed suddenly in the past ten years.

Gree, which is far ahead, has only tripled its value.

Haier, in the middle, has increased in value sevenfold.

Midea, which is lagging behind, has increased in value fifteen times!

The reasons are numerous.

But a lot depends on the leader.

The choice of the three white goods giants is also directly related to the development of Xingyi Smart Home.

However, with the addition of Oaks and Gree air conditioners, it will become easier to win over other air conditioner brands.

Even Midea air conditioners have to be carefully considered.

After all, when a customer wants a smart air conditioner, he originally considered buying a Midea air conditioner, but it turns out that Midea does not support smart air conditioners. Well, the customer then turns around and spends more money to buy Gree, or lowers his budget and buys Oaks.

There are so many choices, so there’s no need to settle for a Midea air conditioner!

As a result, Midea air conditioners will inevitably lose many customers.

This is the reality of this society. If you don’t change the product, users will change the brand.

The fall of Nokia and the rise of Apple are the best proof.

At that time, Wang Yi will run more advertisements to promote Xingyi Smart Home and build momentum for Xingyi Smart Home. The slogan of the promotion is 'similar price, epoch-making smart experience!'

While emphasizing that the smart air conditioners supporting Xingyi Smart Home are not expensive, they also promote the excellent experience of smart air conditioners!

In this way, it will definitely whet the appetite of consumers.

At that time, consumers will see that it only costs two to three hundred to enjoy the smart air conditioner added to Xingyi Smart Home. So why are they hesitating?

Especially fans of Xingyi Technology, as well as users who have Xingyi mobile phones and Xiaoai speakers at home, all want to experience Xingyi Smart Home and Xiaoai voice-controlled air conditioners.

After all, air conditioners are used for eight to ten years, or even longer.

If we are lagging behind now, we will be lagging behind in the next eight or ten years. The impact will be huge!

Any discerning user will not be able to accept it.

When Wang Yi bought an air conditioner in his previous life in 2018, he directly chose a smart air conditioner!

At that time, Xiaomi air conditioner had just released the first generation, and Wang Yi did not dare to buy it.

Later, after the Xiaomi air conditioner was updated, the reputation was not bad, and the price/performance ratio was high, so I bought two units in my hometown.

The air conditioners I bought in 2018 and 2019 were all big brands like Oaks, Gree, and Midea.

And they all support JD Xiaojia.

Therefore, even many years later, Wang Yi has the JD Xiaojia APP on his mobile phone, which can specifically control three brands of air conditioners.

There is also a Mijia APP that controls Xiaomi air conditioners and other Mijia ecological products.

As for Gree APP, Midea APP, and Oaks APP, Wang Yi has not downloaded them at all.

It’s really not cost-effective to download an APP for an air conditioner.

Unless, like JD Xiaojia, you can directly control air conditioners from Gree, Midea, Oaks and other brands with one APP, as well as some non-Mi home appliances.

In this way, the two ecologies just complement each other.

But this time, Wang Yi wants to make Xingyi Smart Home into a two-in-one JD.com Xiaojia + Mijia in his previous life.

Achieve full coverage of most brands, allowing users to enjoy the smart home experience of all brands with one APP.

As long as Xingyi Smart Home captures one-third of the brands, it will be able to gain a large number of users, and if it captures a large number of users, the remaining brands will have to join.

Push the brand up and lure users down!

This is Wang Yi’s combination punch!

Director Liu continued: "Director Wang, I will go to Midea next and win Midea again!"

"Okay! Director Liu, Midea can introduce not only air conditioners, but also Midea water heaters, lamps, washing machines, etc."

"Okay, I'll try my best!"

After hanging up the phone, Wang Yi fell into deep thought.

Gree, which has a market value of more than 70 billion, has joined, and Midea, which has a market value of more than 30 billion, is probably not a big problem.

She is only half as beautiful as Gree these days, and she is not yet the super overlord she will be in ten years, but she is still easy to talk to.

To put it bluntly, strength determines everything.

Midea Group, with a market value of 450 billion, will never join Xingyi Smart Home and will definitely build its own smart home ecosystem.

But Midea Group, which has more than 30 billion yuan, does not have the toughness or courage.

As for Haier, which is worth more than 30 billion, it’s hard to say.

Haier, a company, has always regarded itself as an international giant. Gree and Midea are both its younger brothers.

Even though its market capitalization is not as good as Gree's, and even its revenue and profits are not as good as Gree's, Haier feels that its brand is strong and it is well-positioned internationally.

The price is also more expensive than Midea.

In the previous life, Haier's high-end sub-brand Casarte refrigerator sold for more than 10,000 yuan, and it was still selling well. It was a must-have for the rich.

As for the effect, it may be better than a Midea refrigerator costing 2,000 to 3,000 yuan, and it can keep freshness longer.

But for mass consumers, how much fresh fruits and vegetables can they buy with a difference of more than 10,000 yuan?

Of course, rich people and celebrities don't consider this issue. What they need is not a refrigerator, but a brand, or face.

Haier is a tough guy!

A very proud brand.

It's not easy to get them to join.

But if Director Liu comes forward, there should be hope.

After all, Haier has so many products that sell very well on JD.com, so we don’t dare to offend them.

In fact, the brands that joined JD Xiaojia in previous lives include Gree, Midea, Oaks, Haier, Hisense, TCL, etc.!

It can be said that except for Xiaomi, almost all other brands have joined JD Xiaojia.

There is no other way. To sell goods on JD.com, you have to connect to JD.com.

Wang Yi had some calculations in his mind and waited for the news from Director Liu.

If it really doesn't work, Wang Yi still has plan B!

A great plan B!

The matter here was handed over to Director Liu to advance, while Wang Yi went straight to the island city - Xingyi Smart Home Factory.

After half a year of construction, the first phase of Xingyi Smart Home Factory was delivered.

The entire Xingyi Smart Home factory covers an area of ​​200 acres, with the first phase covering 100 acres. It includes a large smart home R&D center and several factories.

With these factories, Xingyi Smart Home's equipment and products can be put on schedule for mass production.

Xiaoai Audio is manufactured by Goertek, but smart routers, air conditioner companions, gateways, and various sensors are all the latest gadgets at the moment. Some are even pioneered by Xingyi Technology and cannot be found in OEMs.

, can only be produced by oneself.

There is no way, Xingyi Smart Home has moved too fast, it has reached the forefront of the times, leading the industry for two or three years, and the industry chain cannot keep up, so it has no choice but to end up on its own.

The disadvantage of this is that many things need to be developed and produced in-house and cannot be directly integrated and assembled.

The advantage is also obvious, that is, all standards are formulated by Xingyi Technology.

For subsequent enterprises, they can only use Xingyi Smart Home’s standards, follow Xingyi Smart Home’s lead, and integrate Xingyi Smart Home’s equipment!

In this way, it can be considered a good thing.

Meng Qingzhen, director of Xingyi Smart Home, came to the Xingyi Smart Home factory as early as three days ago:

"Chairman, look, this is our brand new R&D center. It is very large and has many high-end R&D laboratories that can support the simultaneous advancement of multiple projects! In the future, I plan to move all the Xingyi Smart Home R&D team to Daocheng.

!”

Wang Yi nodded: "Yes, the Xingyi Smart Home R&D Center will be moved to Daocheng in the future. The R&D laboratory in the Imperial Science and Technology Park is too small to accommodate you."

The R&D center was still under construction before, so we had no choice but to find a suitable office building in Xingyi Technology Park and transform it into a smart home R&D laboratory. It was purely a temporary measure.

In the initial stage, it was okay to develop Xiaoai speakers and routers, but it would be very difficult to develop more other categories.

Not enough space, not enough equipment, not enough specifications.
To be continued...