Song Sining nodded: "Boss, the charger, charging head, and earphones are all not a big problem. The foundries have high-quality product solutions. We acquire a factory and produce them directly. But Bluetooth earphones take a while, and they probably can't be used with mobile phones.

Listed."

Wang Yi didn't care: "It's okay. If it's too late for the Bluetooth headset, you can make samples first, release them first, and do pre-sales! There are also smart bracelets, which can also be pre-sold!"

Accessories such as headphones, chargers, charging cables, and mobile power supplies do not require Xingyi Technology to spend time on research and development.

On the contrary, just purchase a professional factory with outstanding quality, change the appearance of the factory's professional products, and replace them with the Xingyi Technology brand.

Even Apple accessories are manufactured by OEMs.

There is no way, there are too many things involved in mobile phones, and it is impossible to cover everything and do it yourself. Most of them are integration of supplier solutions.

For example, if Apple and Huawei can develop their own core processors and systems, it would be very good.

After all, most brands are pure supplier solution integration + OEM.

In two years' time, many domestic mobile phones will not even do the R&D and design themselves, but will directly go to OEM factories for OEMs.

For example, for mid-range models of some big brands, they directly go to Wingtech for design, and Wingtech OEMs them for production. Finally, they put their own brand on them, and a new XX brand phone is produced.

From R&D and design to OEM production, everything is done by the OEM.

This is why in the past few years, mobile phones of different brands have looked almost the same, like twin brothers.

They are all developed, designed and manufactured by the same foundry. They are all made from public molds. How can they be different?

"Ah? Pre-sale? Is that okay?" Song Sining was a little surprised.

"What's the point? Xiaomi mobile phones are released in August and only go on sale in October. Our Bluetooth headsets, bracelets, power banks, etc., are released first in December and then released in January and February, no problem."

"Okay, boss."

Song Sining is still young, she has not seen three years of pre-research, she has never seen a prototype, and she has not yet made it, so the PPT conference was held in advance...

The lower limit for some domestic brands is that there is no lower limit.

After the Xingyi Bluetooth headset was released, it was launched within two months, which is a normal rhythm.

All I can say is that it all depends on the support of my peers.

Wang Yi continued: "In addition, let the design department design some good-looking mobile phone cases and leather protective covers, and then set up an accessories factory for production. Peripheral accessories such as tempered films will also be produced."

Girls like these things, and boys can’t live without them either.

In the first few months after I bought my mobile phone, I was like the Iron Fan Princess and my baby. After a few months, I turned into the Cow Lady.

Wang Yi thought clearly that the sales volume of tempered film protective cases is terrifying and the profits are astonishing.

The OEM fee for one year of OEM production is enough to purchase several factories!

What's more, the brand's tempered films and protective cases are more expensive and have higher profits. As sales increase, money will flow in.

In 2011, the tempered film had just started a few years ago and was still very expensive.

The tempered film purchased on Taobao costs 10-40 yuan, and the one posted on the roadside costs 20-50 yuan.

The iPhone 4 tempered film in the Apple store costs 168!

As for the cost, a low-quality one costs one yuan, while a high-quality one only costs two or three yuan.

A real huge profit.

Protective cases are more expensive and have greater profits.

When brands sell these accessories, their profit margins are much more terrifying than those of mobile phones.

Especially those female users of Meiyou, they will keep buying.

For a mobile phone worth 3,000 yuan, they can buy peripheral accessories worth 300 to 400 yuan!

When they go to the Meiyou store to look at clothes and see a new protective case, as long as it looks good enough, they won’t hesitate even if it costs NT$99!

If we get some more co-branded items, we can sell them for 199, and there won’t be any pressure.

The boy's mobile phone protective case may be worn out or discolored, so he needs to replace it with a new one. Most likely, he will buy one on Taobao for cost-effectiveness.

Girls buy several mobile phone protective cases at once and change them like clothes. Once they get dirty, they replace them with new ones and always buy official genuine ones.

There is also tempered film. The boy bought one online for more than ten yuan and put it on himself.

Girls will go to the Meiyou store and choose the official film + handicraft fee, which is 59-99 per time.

That's right, after acquiring the factory, Wang Yi will launch high-quality tempered films, such as 3D tempered films, anti-fingerprint tempered films, anti-blue light tempered films, anti-peeping tempered films...

Ten years later, these will be street goods and worthless. But in 2011, they are all unique "black technology" and can be sold for 99 without any problem!

After all, Xingyi mobile phone is positioned as mid-to-high-end and cannot be sold cheaply!

Once a brand is sold at a low price, it's over.

Song Sining understood that Xingyi Technology's business was about to expand again.

There is nothing we can do about it. Xingyi mobile phone has just been released. As a new brand, there is no matching tempered film and protective case on the market in a short period of time. Consumers can't buy it even if they want to buy it, which is embarrassing.

Xingyi Mobile Phone can only be made by itself and make money by itself.

"By the way, boss, do you want to open a domestic Xingyi mobile phone flagship store or specialty store?"

"Xingyi mobile phone flagship store, specialty store..."

Wang Yi fell into deep thought.

The specialty store is not in a hurry at the moment, after all, there is only one generation of Xingyi mobile phone.

It is really meaningless to have hundreds or even thousands of specialty stores across the country for one mobile phone. It is a waste of resources.

What's more, there are thousands of Meiyou flagship stores, specialty stores, and franchise stores all over the country that can sell Xingyi mobile phones, so there is no shortage of offline channels.

When Xingyi has more mobile phones, accessories, and products in the future, Xingyi stores can be opened on a large scale.

"Sining, there is no rush for the Xingyi mobile phone store. You can sell it in Meiyou and Zhenyou flagship stores, specialty stores, and franchise stores. On the other hand, you can open one Xingyi mobile phone flagship store in a city and open it in late December.

"

"The role of the flagship store is not only to sell mobile phones, but more importantly, to provide after-sales service! Let consumers rest assured and let the public see that our Xingyi mobile phones have after-sales service and have offline physical stores, not online brands!"

In 2011, everyone attaches great importance to after-sales service. There are no physical stores and no new brands for after-sales service, so everyone is not at ease.

"Okay, boss, I will arrange for the marketing department to inspect the site."

"Remember, mainly in the commercial complex in the city center, if you can buy the suitable one, buy it directly. There is also the Zhenyou flagship store, which must also be located and opened. In the future, the domestic Zhenyou and Meiyou will also have to be separated

, operates independently. Zhenyou franchisees can also be recruited.”

"Okay." Song Sining responded one by one.

After the Zhenyou store opens, all the Zhenyou clothes in Meiyou store will have to be sold out.

The space vacated by Zhenyou is just perfect for supporting Xingyi mobile phones, headphones, power banks, tempered films, protective cases, etc.

It is inappropriate for an affordable luxury brand and a mid-range brand to be kept together.

The future direction of development is still specialization and precision.

Wang Yi continued: "Zhenyou flagship stores and specialty stores are opened more often in first- and second-tier cities and less in small cities. With a salary of 2,000 in the county, we won't open Zhenyou specialty stores now. We don't have much spending power. We won't open these.

area, Zhenyou products will continue to be sold in Meiyou stores!”

"Okay, this is the most suitable." Song Sining responded.

In a prosperous place, Zhenyou specialty store and Meiyou specialty store are separated and operated independently.

In remote areas, where the consumption power is not high, it doesn’t matter. Zhenyou can just sell it directly in the Meiyou store.

After explaining this, Wang Yi opened his mailbox and processed work emails.

One letter was sent from Kucha, the editor-in-chief of Meiyou Novel:

[Boss, Yu Wanwan has finished writing the ending of the customized short story.]

Yu Wanwan is Xiang Wan Buwan’s real name.

Wang Yi opened the attachment and read it carefully.

The ending outline of this short story is at best A-level, but Yu Wanwan wrote it so well that it has completely reached S-level!

The extraordinary writing power and emotional mobilization made the last 20,000 words soul-stirring and fascinated even an old bookworm like Wang Yi.

Even when Wu Shuang prepared the meal and asked Wang Yi to go downstairs to eat, Wang Yi ignored her and was immersed in the plot.

It wasn't until he finished reading 20,000 words that Wang Yi let out a long sigh:

"Yu Wanwan, yes, let her sign a contract of betrayal tomorrow and start writing "The Patriarch of the Demonic Way"."

It just so happens that after the success of the Demonic Patriarch, an official co-branded mobile phone case can be released!

Even if it sells for 199, those fans will rush to buy it!

There are also physical books and peripherals, which can also be sold together.

The ribbon that Lan Wangji used to wipe his forehead in his previous life was sold for 450 yuan, and thousands of them were quickly sold out.

A five-dollar notebook, plus the Demonic Patriarch, sold for 59, and sold for 5,000+.

An ordinary thermos cup priced at 29, plus the portrait of the male protagonist, is directly 129, and has been sold for thousands.

I can only say that IP peripherals are so profitable!

But Wang Yi won't be so crazy, at least upgrade to a high-end 316 thermos cup for 59, and sell it for 129.

There are also co-branded lipsticks that can also be sold.
To be continued...