Second, Murdoch was subject to the huge debt pressure of News Group and not only could not provide help, but also had to suck blood on the South China Morning Post.

If the South China Morning Post Group is acquired by Mingpao Enterprise, these problems will be solved. For Mingpao Enterprise, it is a good business that can make a profit without losing money.

But at the same time, she immediately felt doubts. The South China Morning Post Group is in a bit of difficulty now, but it is definitely not impossible to operate.

You should know that the South China Morning Post Group's turnover was HK$545.3 million last year, which was inconspicuous among the newspaper groups in Hong Kong, but its after-tax profit was as high as HK$269.2 million.

The profit rate of nearly 50% is beyond the reach and overwhelms many competitors.

Tao Yushu doesn't think Murdoch would let go of such a fat cake easily.

"Does Mr. Murdoch have a partner whom he is interested in?"

Murdoch smiled meaningfully, "Madam Lin asked knowingly."

Tao Yushu looked slightly, "Thanks to Mr. Murdoch for his trust. Since that's the case, we might as well talk openly about what conditions you have."

The conversation finally touched the essence, and Murdoch no longer hid, revealing his true purpose.

"I want to acquire Star TV!"

His self was not beyond Tao Yushu's expectations, but what Tao Yushu did not expect was that Murdoch would release the bait of the South China Morning Post Group first.

Although I am jealous of the South China Morning Post Group, in Tao Yushu's mind, Starry Sky TV is undoubtedly more important.

As the most important puzzle on the media empire, Star TV's status is far from comparable to a print media. Not to mention the South China Morning Post Group, the New York Times Company is not good.

The advent of the era of TV media has completely reduced print media to second-stream media.

Although they have no intention of selling Star TV, Tao Yushu doesn't mind pulling with Murdoch, and maybe both sides can find a balance point.

"Starry TV is not a product."

"Madam Lin didn't listen to my offer first?"

Murdoch did not retreat because of Tao Yushu's firm attitude, but instead seemed full of confidence.

Tao Yushu didn't reply, looked at Murdoch, waiting for his sincerity.

"The South China Morning Post Group has a 51% stake, and $500 million in cash."

After Murdoch exhaled this condition, the corner of his mouth slightly raised, "How about this condition?"

After the second listing of the South China Morning Post Group in 1990, its share price once exceeded HK$8 billion, but this year, due to the impact of Oriental News, the share price has fallen a lot, and its current market value is HK$7.05 billion.

The 51% equity is worth HK$3.6 billion, US$500 million is approximately HK$3.8 billion, totaling HK$7.46 billion. This price is indeed very sincere.

And there is another account here. Obtaining 51% of the equity of South China Morning Post Group means that Tao Yushu has gained control of the company.

So the real offer of Hengyi should be HK$10.85 billion.

The thoughts flashed through my mind. Even though Tao Yushu had no intention of selling Starry Sky TV, it was still shocked by Mo Arong's big move.

For a moment, she wanted to blurt out and agree, but in the end she was rational and quickly occupied the peak and was silent for a long time. Tao Yushu said: "Mr. Moyarong's offer is indeed heart-warming, but as I said, Star TV is a non-sale product, and I'm afraid it will disappoint you."

Listening to Tao Yushu's Shijue, Moyarong showed no frustration or anger on his face, and his face was calm.

"Lin Tai bought Star TV for HK$2.1 billion, and the porcelain was short in three years, with a return on investment exceeding 40 yuan.

0%.

Tao Yushu said seriously: "It has nothing to do with investment returns. Mr. Moyarong has been deeply involved in the media industry for decades. He should understand that after the prevalence of television media, the decline of paper media is inevitable.

A TV station with intercontinental influence has a value of far from being measured by the value of 10 billion Hong Kong dollars. Star TV is the most core asset for any media company.

I think--.

She paused at this point and smiled at Moa Eiang, "This should be the most fundamental reason why Mr. Moa Eiang is willing to acquire Star TV at such a high price."

The purchase price of 10 billion Hong Kong dollars is indeed heart-warming, but Tao Yushu understands the future potential of Star TV. How could she give up on her future because of her immediate interests?

Faced with Tao Yushu's decisive rejection, Murdoch seemed to have no good idea.

He made a helpless dragon, complimenting Tao Yushu's calm mind and far-sighted vision.

Seeing that Mo Ai Rong was about to withdraw, Tao Yushu said: "We can talk about the sale of the South China Morning Post Group."

Merak smiled and said, "Madam Lin wouldn't think I came to you just to sell the South China Morning Post Group, right?

"

Tao Yushu responded with a joke, and secretly scolded Mo Yarong for being a lie and a leopard. If he accidentally said that he would be told by his words, he would be fooled by mistake.

Even though he knew that the South China Morning Post Group was the bait he threw, Tao Yushu still couldn't help but take a bite.

"The South China Morning Post Group is an important piece of news group's layout in Asia. If it weren't for the purpose of buying Star TV, how could I take action easily?

Perhaps in terms of market share, the giants such as South China Morning Post, Ming Pao Enterprise, and Oriental Press cannot be compared, but its advantages and influence are unique to the Xiangjiang Press."

After the proposal to acquire Star TV was awesome, when talking about the South China Morning Post Group, Mo Aei's tone became a little reserved.

Tao Yushu snorted coldly in his heart, Mopo sells melons and plays with the pretext of trying to get it.

"The South China Morning Post Group does have unique advantages. However, Mr. Mo Airong never thought that the Oriental Newspaper is now aggressive, and within the next one or two years, the Xiangjiang Newspaper may have a fierce battle. It is not an exaggeration to say that it is life or death.

At that time, I’m afraid that South China Morning Post Group will not have a good life!"

Moyarong listened to Tao Yushu's words, his expression on his face became cold, his eyes narrowed, revealing a sense of danger.

"Is Mrs. Lin threatening me?"

Tao Yushu had no influence on his face change, and his face was as normal.

"Mr. Murdorong misunderstood what I mean. News Corp is a global media giant. This competition in the Hong Kong newspaper industry is nothing more than a scabies for you.

You can understand this as a kind reminder. If possible, I don't want this to happen.

But sometimes, the development of things is not transferred by human will, right?"

After Tao Yushu said these words, Murdoch looked thoughtful, as if he was moved by Tao Yushu and removed his guard.

After a long time, he seemed to have made a decision, "You are right. This fierce battle may be inevitable,

But News Corp cannot retreat because of this.”

As he spoke, his spirits rose up, "The world of the 21st century belongs to Asia, and News Corporation cannot give up such an important market."

After the conversation ends here, it seems that it is in a dead end.

Moyarong wanted to acquire Star TV, but Tao Yushu was unwilling to sell it; Tao Yushu wanted to acquire South China Morning Post Group, but Moyarong was unwilling to sell it.

After the atmosphere was silent for a while, Mua Ei took the initiative to speak, "Maybe we can find a way to cultivate beauty with both sides."

Tao Yushu looked up at him, "What about?"

"How about the stock exchange merger?"

Share exchange merger?

A share exchange merger refers to the merger method of the acquirer's company and the acquired company's respective equity in the acquisition process, which is seen in the merger and acquisition case of a super-large-scale enterprise.

The conditions required for Bi Gong's cash acquisition are too harsh. Even if Xu Yari joins the multinational company that makes money, they often need to borrow money when acquiring companies of similar scale.

Tao Yushu's secret payment, affected by the vigorous development of Starry Sky TV, Mingbao's corporate market value has soared in the past two years. Currently, Wanjing has reached HK$12.8 billion, while South China Morning Post Group's market value is only HK$7.05 billion, and the market value of the two parties is a huge difference.

This means that after the stock exchange, the company's control is still in her hands, and it has taken no effort to redeem the high-quality asset of the South China Morning Post Group.

With greed, Tao Yushu was secretly happy and was about to speak when he suddenly felt someone touching his legs.

She went toward Lin Chaoyang policeman, and her eyes were filled with joy, and she understood what Lin Chaoyang meant.

"It's indeed a good proposal. But it seems that stock exchanges are more beneficial to Ming Pao companies. How could Mr. Mo Ai-young have this idea?"

"Business is sometimes not a zero-sum game, and it is not impossible to win-win. I don't say anything about it, but Mr. Lin knows it,

News Group's main direction is now changed to TV media. In the past two years, I have sold out a lot of printing and paper media businesses.

The signal of the newspaper war in Xiangjiang in the future seems to be changing more and more clearly. As you said, even if the South China Morning Post Group can survive, it may not be so comfortable.

If both of us can cooperate, we will form a newspaper giant that is huge in scale, far exceeding that of Xiangjiang's peers.

In addition to being able to calmly cope with the fierce competition in the future, we can also gain considerable benefits in the capital market."

Mo Yarong's words sound very reasonable. The merger of South China Morning Post Group and Ming Pao Enterprises seems to be a combination of two benefits, but Lin Chaoyang's reminder alerted Tao Yushu.

She recalled the conversation just now and thought she was sober, but it seemed that every step was involved in Moyarong's calculations. She didn't believe that the idea of ​​stock exchange and merger was Moyarong's temporary intention.

Thinking of this, she couldn't help but sigh in her heart.

After all, my skills are a little worse than those of Mr. Moyarong.

"Mr. Mo Aei makes sense, and cooperation between us is indeed a good direction."

Seeing Tao Yushu moving, Moyarong's mouth showed an undetectable smile.

"but.."

Tao Yushu's face was solemn, "This matter is very important, I have to go back and think about it carefully."

The smile at the corner of his mouth was gone, and Moyarong's attitude was still gentle.
Chapter completed!