""POPMART?"

Tao Yumo couldn't tell which Lin Chaoyang sang, but she thought the name Lin Chaoyang named was good and very in line with the taste of young people.

"Popular market? It's interesting." Tao Yumo said again, and the more he heard it, the better he felt the name was good.

The style is very consistent with what she is about to do.

She smiled and said, "Brother-in-law, we still have a tacit understanding. OK, I have used your name. This time it really became your idea!"

After saying that, she left proudly.

When Tao Yushu came out of the study, he said to Lin Chaoyang: "We will have a meal together in two days."

"Who are you with?"

Lin Chaoyang would accompany Tao Yushu to a cocktail party and dinner from time to time. If he continued to develop like this, he felt that he was really going to be a vase.

"Murdoch, the boss of News Corp."

Three days later, Mandarin Oriental Hotel.

The Mandarin Oriental Hotel, which opened in 1968, is one of the oldest luxury hotels in Xiangjiang. Its unique geographical location makes it synonymous with luxury since its birth.

Media giant Rupert Murdoch, who arrived in Xiangjiang by private jet yesterday, and his wife Anna Maria Toff stayed in the presidential suite on the top floor of the hotel.

The reason why Murdoch chose to stay at Mandarin Oriental Hotel is very simple. It is a property of the old British-owned Jardines, and has received many internationally renowned figures such as Diana, former Prime Minister Mrs. Thatcher, former US President Nixon, Ford, Bush Sr.

Originally from Australia, the Commonwealth country, Murdoch has a sense of superiority in his bones.

The restaurant, Wenhua Hall and the hotel opened in the same year. The decoration is classic and elegant, and specializes in exquisite Cantonese cuisine.

Located on the 25th floor of the hotel, you can enjoy the magnificent view of Victoria Harbour and the city skyline of Hong Kong.

When Lin Chaoyang and his wife came to the restaurant, there was no one here except the waiter. When they asked the waiter, they found out that the venue had been booked today.

Needless to ask, it is known that this must be done by the media giant.

The Cantonese cuisine in Wenhua Hall is well-known, and after meeting, everyone eats and chats.

Murdoch is over 60 years old and looks kind-hearted and shows strong affinity as soon as he meets him.

"Anna has rarely attended business social engagements with me over the years. If she hadn't heard that Mr. Lin is here today, she wouldn't have come forward--"

Anna Maria Toff is Murdoch's second wife. She was once the editor of Murdoch. When they got married, they were like-minded.

However, over the years, Murdoch's business grew bigger and bigger, but Anna became obsessed with theology and literature, and the two gradually drifted apart.

On the one hand, Murdoch's words deliberately created a loving image, and on the other hand, they also complimented Lin Chaoyang.

The United States is the center of the Western world, and Lin Chaoyang is now becoming increasingly famous in the United States.

Murdoch didn't lie at all, and Anna Maria Toff showed up today to meet him.

The atmosphere of the dinner looked very harmonious, but Lin Chaoyang and his wife were not confused by this appearance.

A top businessman who has been in the media industry for 40 years and travels around Australia, Europe, the United States and Asia easily can't be so easy to meet.

"I have been operating the newspaper industry for 40 years, and the fierce competition in the newspaper industry in Xiangjiang is rare in the world. It is really admirable that Lin Tai can make Ming Pao business prosperous in such a market."

After talking nonsense that was not nutritious for a long time, Murdoch finally got to the point.

"Mr. Murdoch praised it. The most important thing about the success of Ming Pao Enterprise is its former boss, Mr. Cha, for decades of hard work. I am just a predecessor who planted trees and enjoyed the shade."

Murdoch showed a remembrance, "Mr. Cha is indeed a very capable and visionary leader.

I asked for the Ming Pao Group twice, but he refused. Now it seems that his decision is very wise."

Listening to Murdoch's "self-deprecating" compliments, Tao Yushu was not proud and proud, but became alert.

"The South China Morning Post has achieved extraordinary achievements under the leadership of Mr. Murdoch, which is even better than Mr. Cha's style!"

Murdoch visited China as early as 1985, and since then, he has been full of ambitions for the market in China and the entire Asia.

Because the population here is the largest in the world, it is the huge market in this world second only to European and American countries.

He chose the first stop to enter Asia in Xiangjiang, where the economy is developed and the media industry is open.

It has very close economic and trade ties with Southeast Asia, Japan and South Korea, mainland China, Bay Island and other countries and regions, and its status in the Asia-Pacific region is crucial.

It is also a British colony, and the integration of Chinese and Western cultures is perfect for using them as a front-end to enter Asia.

In 1986, Murdoch acquired 35% of the shares of South China Morning Post Group from HSBC, becoming the largest shareholder.

Then the privatization process of South China Morning Post Group began.

In 1990, South China Morning Post Group relisted with a market value of HK$7 billion and an annual profit of nearly HK$300 million.

The sales of the South China Morning Post Group's paper media are less than 1/3 of the two top newspaper groups, Mingpao Enterprise and Oriental News, but the profit exceeds the profit level of the two companies.

This is also why Tao Yushu has always wanted to run a high-end English newspaper for Mingpao companies.

But in the past two years, she has increasingly felt the limitations of the Xiangjiang newspaper industry and has not rashly expanded to the outside world.

However, starting a few months ago, life for the South China Morning Post Group has been a bit difficult.

In recent years, the competition in the media industry in Xiangjiang has become increasingly fierce. In August, Oriental News founded the English newspaper "Oriental Express" and dug up more than 40 editors and editors from "South China Morning Post" High-tech.

Faced with this sudden ejaculation of the firewood, the South China Morning Post was in chaos, and there was a gust of wind inside.

The stock price fell sharply from HK$5.5 per share in early September to HK$4.4 in mid-October.

After that, the South China Morning Post Group resolutely sold its Overseas Chinese Morning Post, narrowed its front line and retained the editorial staff with high salaries to barely maintain the decline.

Tao Yushu is testing Murdoch's purpose, buying or selling, newspapers or television?

"My words just now are not false. The competition in Xiangjiang newspaper industry is too fierce. Lin Tai must have known the impact of Oriental Newspaper's poaching on the South China Morning Post Group some time ago.

I really disagree with their approach. Under such bad competition, no one in the entire industry can benefit. Bad money drives out good money, and in the end they will only fall into a vicious cycle of vicious competition."

Murdoch's words were faintly filled with the taste of seeking alliance, but Tao Yushu was not deceived by his kindness.

"Haha, it's understandable that everyone uses their own methods for business competition. As long as it is within the scope of the rules, it's beyond reproach."

South China Morning Post Group, Mingpao Enterprise and Oriental Newspaper represent the ecological hierarchy of Xiangjiang Newspaper.

South China Morning Post Group takes South China Morning Post as its core and has the best readership group in Hong Kong and is positioned at the top of the high-end one. Whether it is brand value or profit level, it is the top in Hong Kong.

Oriental Newspaper is exactly the opposite, with "Oriental Daily", "Sun" and "Sun Horse Classic" as the core.

It is the most popular newspaper company in Xiangjiang.

Mingpao Enterprise, with Mingpao as its core, is positioned slightly lower than South China Morning Post, but it has seven or eight newspaper groups under its jurisdiction, forming a comprehensive coverage of high, medium and low-end readers.

The South China Morning Post Group cannot come up with effective strategies in the face of the encroachment of Oriental News, which is largely due to their high-end positioning.

Oriental Newspaper can poach their people and start English newspapers to reach the high end, but they cannot do the same thing as Oriental Newspaper, which is equivalent to destroying the Great Wall.

Therefore, it seems particularly bulky when dealing with Oriental Press, while Mingbao companies are different. They have comprehensive business strategies that allow them to attack and defend.

Not to mention that Oriental Newspaper is now entering the high-end market, and now it is going to fight a life-and-dea price war, Mingpao Enterprise is completely worthwhile.

When operating a newspaper, you can earn as much as possible and you must be more serious.

In terms of payment, the biggest expense is nothing more than reporting and people. Reporting means paper typesetting, printing, printing, and making, etc., as well as wages and benefits.

Both companies have fixed expenditures, and it is impossible to squeeze labor under fierce competition.

The person has long been running away.

The expenditures reported are complementary to Mingpao enterprises and Yulang institutions, and the cost advantage is greater than that of Oriental News.

In terms of income, Mingpao's company's turnover last year was HK$824.1 million, after-tax profit was HK$261.7 million, Oriental Newspaper's turnover last year was HK$705.6 million, and after-tax profit was HK$198.5 million.

Whether it is profit scale or profit rate, Mingbao companies must be better. Facing Oriental Newspaper, it can be said that they are firmly sitting in Diaoyutai.

Therefore, Tao Yushu did not accept the olive branch offered by Murdoch.

Seeing that she was indifferent, Murdoch was anxious, but his face was light and calm. "It seems that Mrs. Lin is already confident that she can defeat Oriental Press in the future? Or Sing Tao Press?"

"Mr. Murdoch was joking. Oriental Newspaper and Sing Tao Newspaper are both Hong Kong newspaper giants, so they are not so easy to defeat.

No one can tell the future, so they can only take one step at a time and try their best to maintain it."

Tao Yushu practiced Tai Chi with perfection. Even an old fox like Murdoch felt it was difficult.

Murdoch hoped to inspire Tao Yushu to take the initiative to touch the core of the conversation, but he never made any progress. After thinking for a while, he chose to throw out the bait first.

"Ming Pao Enterprise is now the first-class newspaper group in Xiangjiang, but unfortunately, it has not opened up a gap with Oriental Press and Xingdao Press. Doesn't Lin want Ming Pao Enterprise to go further?"

After talking for almost an hour, I finally waited for the show, and a glimmer flashed in Tao Yushu's eyes.

"Mr. Murdoch's so-called further means-"

"I believe Mrs. Lin also knows that News Group's paper media business is currently shrinking strategically. South China Morning Post Group is far away in Xiangjiang, and it has many elbows when it comes to management. I plan to find a better owner for it."

Murdoch no longer concealed his consent and spoke openly about his meal appointment today.

Tao Yushu was moved when he heard this. Mingpao Enterprise is now the first stock in the newspaper industry in Xiangjiang. If you insist on saying something is missing, it must be that it is the lack of internationalization and lacks sufficient international influence.

And the South China Morning Post Group can make up for this shortcoming.

Tao Yushu quickly analyzed the situation in his mind. At present, the South China Morning Post Group was forced by Oriental Newspaper, and there were two main reasons.

First, they are too high to sink. When facing their competitors' desperate style of playing, they often cannot do their best. This situation is roughly equivalent to a scholar meeting a soldier.
To be continued...