Chapter 936 A big cake
Before doing business, your mind must be changed first.
The market size of greeting cards is not big or small. Chen Qi's thrust in this way was to let China Resources and Huake understand their ideas. On that day, Guo Yourong and Xu Ming struggled, but did not go back to earn the order of 90% 50% .
They were also angry, why are they doing this?
Chinese companies stationed in Hong Kong have taken such a great role, but they have decided whether they can make a business or not. The other party acted as if they looked down on the local buns: Alas! Come and eat!
Book that!
As for Chen Qi, he doesn’t simply need a few OEMs, he wants in-depth partners to enter the electronics market together. Otherwise, just relying on him as an outsider who doesn’t understand technology, would that be a big deal?
Therefore, in terms of ideological understanding, agreement must be reached.
This morning.
A Mazda drove into Huake Electronics headquarters in Tai Po Industrial Zone. Chen Qi got out of the car and someone was waiting here. Guo Yourong was also there and introduced: "This is Comrade Zhao Longjun and the person in charge of Huake!"
"Hello hello!"
"I heard that Comrade Chen Qi is young and promising, and I am really ashamed when I see him today. I am so old that I live to the belly of a dog."
Zhao Longjun is over 50 years old and is very polite with a smile, while Chen Qi is even more polite. The person in charge of Huake came forward to explain that he agreed with his ideas and was willing to give it a try. It is not possible not to try it. China Resources takes over and naturally wants to achieve some performance, so he can't do it like before.
The three of them went upstairs and entered a conference room.
There were several other technical backbone and marketing personnel, Xu Ming, who was also there. He had no objection to Chen Qi and was very convinced.
Everyone took their seats, Zhao Longjun spoke first and said, "First of all, I thank Comrade Chen Qi for teaching our marketing department a lesson... Alas, I'm not pretending to be generous or sarcastic here, it's all my words.
Now that we are changing too fast, we can’t do things with our old minds, so how can we open up the market? I was shocked by Comrade Chen Qi’s idea. We are indeed laymen in this regard... Today I invite him to come here to tell you."
"Wow!"
"Wow!"
Amid applause, Chen Qi stood in front. Zhao Longjun made a good statement and he also released his kindness. This is the basis of cooperation. After saying a few polite words, he said: "I will make sure one thing first. Did we work together to do this greeting card business?"
"certainly!"
"Okay, let me talk about this greeting card first. I have a piece of data in my hand that was published by the American Greeting Card Association. Oh, don't laugh, there are all kinds of American associations.
Last year, the global greeting card market size reached US$12 billion. The United States accounted for more than 50% of the market share, followed by Europe and Japan. Among them, music greeting cards accounted for about 5%, that is, US$600 million!
Among these 600 million US dollars, Asia is about 50 million to 100 million. Hong Kong is too small and there is no statistics to estimate that it will only be hundreds of thousands of dollars, one million is the most important thing."
Buzzing!
At the beginning, Guo Yourong and Zhao Longjun's eyes turned green and they hurriedly asked, "Can such a small card have a market of 12 billion US dollars?"
"This is their tradition. Every Christmas, New Year, Thanksgiving, birthday, etc., Westerners will give away greeting cards, which is a social need. And this thing is not cheap, ordinary greeting cards are $1-3, and music greeting cards are $5-10.
Price-sensitive people can’t afford it, it’s only given by the middle class in the United States.”
“What is a price-sensitive person?”
"Poor!"
"oh!"
Everyone nodded, Comrade Chen Qi always had new words in his mouth.
"Don't think that music greeting cards are not very technical, there are really few places in the world that can be used. They are low-end chip application products. Developed countries have high costs and are all transferred outwards. Like electronic watches, radios, and TV assembly, they are all handed over to places like Hong Kong, Taiwan, and South Korea.
The cost of Hong Kong is also rising. Mainland reform and opening up saved their lives, and Hong Kong has moved to the mainland. Let us do this kind of work."
Chen Qi wrote on the blackboard: United States - Hong Kong - Mainland China!
Simple and clear.
"Then the question comes. Why do we make money from Hong Kong bosses? Why don't we do it ourselves? There is a market of 600 million US dollars in the world, 100 million in Asia, and 1 million in Hong Kong!
How much do you say we can eat? The bolder we are to eat the market!”
"There is also the mainland, music greeting cards are fresh in the mainland and are not popular at all. I can find Xinhua Bookstore and sell goods nationwide. Even if we make a few cents of a card, it will be a light thing to get tens of millions a year!
Huake has technology, I have content, and China Resources has channels, so I said our combination is invincible. And I can also help expand channels, including Taiwan, South Korea, Singapore and Malaysia.
Smear Hong Kong first!
I know you have a national task to stabilize people's livelihood. I will be the bad guys. This is the beginning of my life!"
"Xiao Chen, this is a big deal. Our Huake has already burned his mind and just do it. I will take responsibility for the problem if there is any problem!" Zhao Longjun said.
Chen Qi is like a pyramid scheme leader and a lecturer in succession. After a few words, everyone is excited! What a good guy, in the era of planned economy, have you ever heard such a morale speech?
But he immediately poured a basin of cold water.
"I just said that music greeting cards are low-end products, and we have the advantage to seize the market. Why? IMHO, our current chip level can only do this."
Then, he took out a few things and got to the point.
“Greeting cards are just appetizers, and these are what I really want to make!”
Chen Qi first showed a Nintendo red and white machine and introduced it. In fact, everyone knew that red and white machines were sold crazy all over the world. But what he wanted to talk about was not the red and white machine, so he found another one.
"The chips of the red and white machine were developed based on the US-made MOS 6502.
This one I have is a Taiwan-made genius game console. There is a company in Taiwan called Lianhua Electronics. They also used MOS 6502 to develop it and imitate the red and white mobile chips.
Xiaotiancai's phone sells 200,000 units per year, and its potential has not been released at all. There is a market to tap. Its price is about 60% of the red and white machines!"
"You mean, do you want to be a fake game console like a little genius?"
Zhao Longjun frowned and said, "Not mentioning technology, how do you sell it? It is not easy to sell game consoles in China, right? What should Nintendo do if you sue it overseas?"
"This is my business. I just said clearly that we have a division of labor. I can say something first, whether it is sold domestically or overseas, we can package it.
For example, turning a game console into a learning machine!”
After Chen Qi said that, he took out another handheld game Game & Watch released by Nintendo in 1980.
"This is my second requirement to develop handheld machines."
"I don't ask everyone to make such high-end products, that's a difficult task for you. I only ask for a few points: it can be a monochrome screen, supporting 3-5 built-in mini games, such as Tetris and "Bracking". You must play smoothly."
Chen Qi continued: "The third item is called electronic pet."
There is no real thing for this thing, he drew it on the blackboard and explained: "The size of a matchbox, carried with you, and fixed several types of pets, such as pandas, small dinosaurs, and golden monkeys. There are several simple buttons, [cleaning] [feeding] [game], etc...."
What he said is common in later generations, but it is shocking to the present.
Everyone was stunned when they heard this.
"The fourth item, the game itself! I have some creativity in my mind, and I need talent to realize it..."
Chen Qi briefly explained four points, outlined a huge blueprint, and said: "I said I don't understand technology, but I know what the masses like. Game consoles, handheld consoles, electronic pets, and the latter two are preferred. You must come out before the Asian Games!
You can develop and import it. If you want to import it from Taiwan, no problem, I will do it!
It’s no problem to join forces with mainland units. Shanghai, Wuxi and Beijing have semiconductor industries, so we can contact us.
I know that we don’t need to think about our industry being backward, high-end products. Our goal is to the mid- and low-end market. If we can occupy a certain share or even form a regional monopoly, we can still make a fortune.
In short, we must first make the product and do our best! As long as you can make it, I can sell it!"
Chen Qi's words were loud and clear, as if they had spanned decades. Although the people present could not resonate with each other, they also felt a hint of atmosphere. Zhao Longjun stood up and said solemnly:
"Comrade Chen Qi! What you said is too amazing. We need time to digest and study. But I promise, we will do our best!"
Chapter completed!