Chapter 935 Eyes and expectations
After reaching an agreement on the details of the cooperation, Yin Tongyue took his team and started to go to the Ministry of Commerce to file a record.
Regarding the official matter, Bai Ningyuan and Yin Tongyue had already reached a consensus when discussing it, and Qi Rui was responsible for solving it. So Bai Ningyuan was relieved and turned his attention to other places.
Time has quietly come to June 1st. In the eyes of countless people, Su Ning Yigou Online Mall has finally ushered in the day of officially launching its own online operation after half a month of trial operation.
After half a month of attempts, Su Ning Yigou has fully proved the feasibility of the home appliance industry's b2c model in terms of sales. The achievements they have created over the past period have also made Su Ning's senior management very satisfied. It can be said that in Su Ning Yigou, it is enough to catch up with the opening of two new large home appliance shopping malls.
Because of this, Su Ning has paid full attention to the official launch of Su Ning Yigou. Since May 25, it has been bombarding advertising in major media. In addition to traditional media, a large number of public opinion offensives have also set off on Weibo, Moments, and Leku Video Network, and its momentum has grown quite strong. For a time, almost the whole of China knew about Su Ning Yigou’s official launch on June 1.
Not only that, Su Ning has also launched a variety of preferential measures for the official launch of this time, and specially proposed the concept of "home appliance carnival shopping", which is regarded as the main gimmick of this intensive publicity, with the intention of turning it into a carnival for shopping in the home appliance industry.
After the May Day Golden Week, generally speaking, in addition to some cooling appliances, the current home appliance sales have basically entered the traditional off-season of sales, and the prices have also begun to rise all the way. However, Su Ning actually chose this time period to launch Su Ning Yigou, which really attracted the attention of the industry.
What's more, when Su Ning Yigo was trial operation a few days ago, although the specific sales volume was not announced, the number of orders for Su Ning Yigou by various institutions was still a very terrifying number, which made relevant people in the industry feel a little dumbfounded and somewhat disbelief. In addition, since last year, the fierce competition between Su Ning and Guoliang has been something that all parties are talking about, so the great success of Su Ning Yigou's trial operation this time makes people have to pay attention to its further performance.
For a time, various discussions about Su Ning Yigou’s home appliance shopping were also in full swing on the Internet.
Although the success of Su Ning Yigou has little to do with Bai Ningyuan, it is still related to the promotion of Lefu and Lejie. In addition, after confirming the details of the cooperation with Qirui, Bai Ningyuan still needs to use Su Ning Yigou to allow Lefu to accumulate more working capital.
"Mr. Huang, Su Ning..."
Regarding the official launch of Su Ning Yigou and the home appliance carnival shopping event, there has been a storm in the home appliance circle. As Su Ning's competitor, Guoliang is naturally the one who is most concerned about. After some subordinates got the news, they involuntarily wanted to get opinions from Huang Yu.
It has already arrived in the traditional off-season of sales. The daily transaction volume of home appliances is so low, but even so, there are still many users who are attracted by Su Ning Yigou’s home appliance carnival shopping activity, and they all expressed whether to buy it and would wait until the event is over.
Starting from the emergence of Su Ning Yigou's promotional advertisements in major media, Guoliang's transaction volume can be said to have continued to decline, almost reaching the lowest level in history.
The leaders of the country had never thought that they were just an e-commerce store, and they could have such influence in the field of bulk goods such as home appliances, which really shocked them.
Seeing that Guoliang had adopted the step-by-step strategy of pressing against Su Ning, Guoliang's layout over the years had become useless because of an e-commerce mall. Even if there were many stores, Su Ning's wave of all-weather and no blind spots in the face of Su Ning's advertising offensive, there was basically no way to fight back. The number of transactions per day of more than 700 stores across the country was actually very small. Most users with consumer demand adopted a state of holding coins and waiting for Guoliang's sales staff to do their best. Even if they were shining, it would be difficult for them to change their minds.
"Look at it first!" Huang Yu said lightly with a calm face, but his fists couldn't help but clenched.
In his heart, he also paid some attention to this event of Su Ning Yizhuang. He wanted to see what the real strength of this project Su Ning spent a lot of effort was.
The emergence of Su Ning Yigou seems to have become a major event that affects the entire home appliance industry.
Participants in the entire home appliance industry are paying attention to Su Ning Yigou's performance this time, as if there was a strange atmosphere in the entire industry.
At this moment, Su Ning was as if she was standing at the intersection of fate, and the results of this formal operation are likely to change the direction and situation of the entire industry.
Even the air began to permeate a factor called tension.
When the event was still one day before the start of the event, some product discount information had already begun to be revealed in advance, and it was as if a drop of water was dripping into a hot oil pan, and it suddenly became boiling.
Many consumers who hold money and wait and see the emotions in their hearts seem to be aroused suddenly and become excited in an instant.
It is true that although many of the discounted products exposed this time are among the unsold products, the pre-sale prices revealed are still heart-pounding, and I can't help but feel a sense of expectation for the discount information of other favorite products.
The home appliance market, which had already entered a lifeless state, became extremely active like a shot of chicken blood. Whether or not they had a purchase plan, the shopping thoughts couldn't help but become active after seeing the exciting advertising and discount information.
In the midst of the crowd, the carnival that Su Ning Yigou officially launched finally kicked off...
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