Advertising is no stranger to Amazon. Although their CEO once thought advertising was the price you paid when your product was ordinary, they quickly slapped themselves in the face, and the cost of advertising every year was growing rapidly.

Last year, Amazon spent $1.8 billion on advertising spending and $13.8 billion in total marketing spending, mainly on TV, numbers, outdoor billboards and other platforms, which have not been calculated for advertising support on social media.

While most of Amazon's revenue still comes from online sales, it now has a complete set of products and services that consumers and businesses need to see in TV advertising and elsewhere.

In order to promote eH equipment, they directly built the world's largest advertising display screen in Times Advertising. During the Super Bowl at the beginning of the year, advertising costs $5 million every 30 seconds, and Amazon put eight in one go!

Random House’s move was very good. It was accurate to calculate that Amazon would take it, but it would definitely pay the corresponding price, which was acceptable.

To expand its market share, kindle and Amazon online bookstores need a lot of marketing investment, not only to advertise, but also to promote the products in it, so that consumers know what they can use kindle to see.

Perhaps many people don’t know that in fact, the technology industry is almost the most money spent on outdoor billboards every year, with the top few being Apple, Google, Amazon, hbo and Flix.

In most people’s impression, these technology industries should be advertising on the Internet, but they didn’t expect to occupy people’s attention directly in their daily lives!

All these companies accept advertising business and after receiving money, they help other companies advertise, but they will also spend money to promote themselves if they turn around.

It is not enough to just promote these products. You must combine high-quality resources to advertise. Before, several popular singers jointly promoted exclusive singles with Amazon. This is an example.

Blair just made this suggestion, and to implement it specifically, you have to find someone else, otherwise it would be a waste of Random House for so many years.

If you can hold Amazon's thigh tightly, then there is no need to worry about promotion, it is enough to surpass 99% of the new book promotion!

"I hope everything goes well. The thing I want to do most now is to take this book for a look." Blair was not a devout believer, but at this time he drew a cross on his chest to pray.

In today's European and American book markets, best-selling writers are in a situation of being in trouble. Several previous top writers ended their long series, but no newcomers emerged.

Before last year, the New York Times bestseller rankings were in chaos, and different works almost took turns to take the lead, without any dominant works.

At that time, Zhang Chu was just a well-known writer. With the two books "Detective Sherlock" and "The Fantasy Drifting of the Young Pi", they barely made it to the rankings.

However, at the beginning of the Frankfurt Book Fair, the book "The Da Vinci Code" was released, and readers around the world were shocked. After almost thirty-seven weeks of the New York Times, they were dragged down by their other series of works "The Lord of the Rings".

The two books are seamlessly connected. To this day, "The Lord of the Rings" still stays at the New York Times bestseller rankings, but the lead is getting smaller and smaller, and you can get a seat for a maximum of two or three weeks.

"The Da Vinci Code" which lost the championship did not plummet in sales, and it still stayed firmly in the top ten. It would be a year in another month and did not fall out of the rankings.

Blair also has a small selfish intention. He hopes that "The Lord of the Rings" can persist until "The Silence of the Lambs" is launched.

But he is not sure whether "The Silence of the Lambs" can withstand such high expectations. If it does not have the quality of winning the championship, it will be troublesome!

In this case, Blair opened his phone and sent Zhang Chu a WeChat message again. It is more convenient to communicate and communicate, and the email may not be visible for a long time.

Fear can be overcome, and he cannot refuse to read because he is afraid of thrilling. That is very irrational.

It was almost twelve o'clock now, and it was already midnight in Yanjing. Blair was not sure whether Zhang Chu was still asleep. If he fell asleep, there would be only tomorrow.

Fortunately, Zhang Chu has always been a night owl, and he has to settle the matcha every day before going to take a shower and go to bed. After seeing Blair's news, he immediately replied: "I will send you one-third of the content in the first third, and I will be translating it one after another."

Zhang Chu could understand the editor's mood, and even if he hadn't finished writing the book, he wanted to see the content earlier.

After saying it to each other twice, they sent the email document. Zhang Chu was looking forward to his timid editor's expression of horror, but unfortunately he couldn't meet him in person.

Blair didn't talk much to Zhang Chu. He now focused all his attention in the computer document and wanted to see the content of the book.

It was lunch time, and Blair did not plan to go out to eat, but took a mug to pick up the coffee, preparing to rely on this coffee to buy food in the evening.

Along with the document, there was also the picture that had been exposed before, but this time there was nothing written on it. I guess I realized that the poor Ps technology was too embarrassing.

The content of the English version is not different from the Chinese version, but there are differences in specific expressions.

The dense English words appear in ord, and Blair slightly changed the font size, otherwise he could only open his eyes wide.

He didn't know about the outline and theme in advance, only knew the prototypes of a few serial killers, but because he was afraid, he didn't understand the deeds of these prototypes clearly.

Unexpectedly, the protagonist this time turned out to be a female character, or an intern female agent of FBI. This identity is quite fresh. He wanted to see how Zhang Chu would let a female agent fight wits and courage with those serial killers.

FBI is known as a crowd of men, and there are not many female staff inside. Most of them are civilian jobs, with only a few agents going out for field operations.

Soon the first case appeared. In order to hunt down Bill, they planned to visit a detained demon in the mental hospital. This brain circuit surprised Blair.

"Can't FBI catch it myself? I have to find foreign aid. The foreign aid I've found is not someone from other departments or other abilities. Going to find a criminal to help, isn't this a mess?"

In the description, the man who could make the entire FBI frightened began to surface. Everyone was afraid of him. He shivered when he mentioned this name. It was of course worth looking forward to so much ink.
Chapter completed!