It is obviously two words that will never be in the forefront, but now they are combined together and are on the popular discussion list on Twitter. The discussion of millions of discussions seems very intense.

"I'm scared! How do you feel when you see the content of Google Pictures?"

"The soul begins to tremble, this is the work I have been waiting for for a long time!"

"I don't want to see any ketchup or meat today, he successfully made me start losing weight."

“It’s a horrible thing to integrate so many serial killers into the book”

"Will this be the same as Detective Sherlock?"

These netizens who read the news reports and searched for the killer's name actually had a vague expectation!

It is impossible to be afraid. What you want is this kind of horror and terrifying feeling. Their nerves are very thick and they will not be easily knocked down. The more terrifying they are, the more excited they are.

There are many netizens who use Twitter, most of them do not have the habit of reading newspapers, and do not know what the sudden trend of topics is going on. They ask on the Internet one by one, wanting to find the answer.

"What happened? How could Zhang Chu become a serial killer?"

"Does anyone come out to introduce it?"

"I was so excited that I was dying. It turned out that this person was going to publish a new book."

"The Lord of the Rings has been looking back and forth several times. He actually wants to change to a new type?"

"Why can't this topic be written more thoroughly? I thought that the famous writer did something terrible, such as writing a book on human skin."

The Internet world is changing rapidly, and this topic is highly discussed in the United States, but it is much less in Europe and even elsewhere, and almost only fans will join it.

Few authors have such a big momentum when publishing books. Not only does publishing companies need to promote them hard, but at least the writer's popularity must be high enough. Otherwise, netizens would not care about the news about a passerby.

In New York, the city of Big Apple, where crime rates are high, Random House employees are gathering to discuss promotional methods, and they have already prepared before they see the content of "The Silence of the Lambs".

Blair is now the leader of the group. He turned the pen in his hand and said, "This time the company has given us $500,000 in publicity funds, and the money must be spent in the right place."

Although there are company support behind many of Random House’s bestsellers, the most important thing is to have marketing positioning and corresponding measures. They are young and can often give flexible and creative ideas.

Random House is a publishing group with many book publishing companies under its umbrella. These publishing companies are almost all composed of editors and do not have their own independent marketing and sales teams. Even designers have to share with the head office.

Now Blair is in the head office, and his publishing companies focus on editing, and share the unified marketing and sales team of the group, which can improve the overall effect of operations, give full play to the strengths of each company, and facilitate the group to promote and sell various books to the outside world.

"If Zhang Chu can finish writing as soon as possible, I think it is a good thing to release around Halloween. Not everyone will attend parties or watch movies during Halloween, and many people are willing to stay at home to read books. "The Silence of the Lambs" happens to be consistent with the theme of Halloween, and maybe we can enjoy the bonus of Halloween!"

November 1st is Halloween, and Halloween Eve is an entertainment time for all adults and children. Everyone pretends to be ghosts or other characters to have a carnival all night, and the streets are full of monsters.

At this time of year, cosplay costumes, horror movie discs, related movie box offices and even Michael Jackson's song "Thriller" will usher in sales peaks.

Books are no exception. Although Zhang Chu's "Da Vinci Code" last year was a bit late, he also enjoyed the bonus of Halloween's remnant. It was obviously suspense but was regarded as thriller.

This time, Zhang Chu directly wrote a work that instinctively scares children. If it can be linked to Halloween, not only will the sales volume be scary in the first week, but the subsequent Halloween will be defrauded from the sales rankings every year!

"I think the title of the book "Silenced Lambs" is very good, a bit sensational, and can attract readers and critics. Perhaps we can use the concept of Halloween to connect with the present. At this time of year, there will be news about the top ten serial killers, the top ten must-read works and must-see movies, etc. We can put the prototype of the characters in it in it."

People have a common feeling when watching horror movies or horrors. They are obviously scared, but they still can’t help but want to watch them. When they watch them, they are super excited and their adrenaline is soaring!

Blair nodded, "This idea is good, and it is also relatively obscure when promoted, so it won't be so disgusting."

The time left for them to market books is getting shorter and shorter, and all they can do is promote books through social networks before the new book is released soon.

First of all, of course, Random Bookstore’s own account. Millions of followers can promote it on Twitter, Facebook, and instagram, and then buy advertisements on Facebook.

Facebook has its own user screening, which can accurately allow users who are interested in thriller, suspense and horror to see "The Silence of the Lambs".

At the same time, advertising on some mainstream media is also indispensable, such as the New York Times, the Atlantic Monthly, the well-known American online magazine Slate, and the Wall Street Journal.

Whether it is social media, traditional media such as book reviews, radio, and television interviews, or the social networking website Youdu.com with 60 million registered users, they are their goals.

"If you don't consider the cost for the time being, I personally think it's a good thing to place static advertisements at the New York Metro Station and Times Square. The painting drawn by Zhang Chu is very visually impactful."

The advertising prices in these two places are not cheap, 100% exceeding the budget, so they can only make a small fuss for the $500,000.

Blair thought for a while and said, "I think this can be contacted by Amazon and ask Amazon to pay for us to advertise. When I passed Times Square, I saw the advertisements made by spotify. This Friday, Adele's new songs were listed on their players. Amazon is now competing for the market, and they need this type of book as a signboard. The ideal situation is of course that Amazon will bear the advertising fees at all."

"Amazon is very rich now. You can buy physical books on it or kindle e-books. I think this proposal is very good!"

Random Bookstore is completely incomparable to Amazon. This shopping website is a leading company in the market. Its book sales account for more than half of Internet book purchases, which is a perfect match for Zhang Chu.

Physical books can be sold in bookstores, but they can still be sold in online bookstores. If this advertisement is sent out, it will definitely have an extraordinary effect.

"I'll report to Winster now and see who I'll send to communicate with Amazon. This is a win-win!"

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Chapter completed!