It was just an extra work to help You Wangang write something, and Sha Zhengyang didn't plan to write these contents in detail, that was not his job.

It would be good to give creative ideas, but it should be done by the human resources and social security group. Why do they have to help them with their own salary and bonuses? They have to help them with some tricks and let them do some work well.

"I didn't expect that Lao Cao, you know so much about the auto trade."

Cao Hanjin came to Sha Zhengyang specifically and talked about the auto trade area. He talked for two hours, which made Sha Zhengyang look at Cao Hanjin with admiration.

It has to be said that everyone has their own strengths, and it is not accidental to be able to get to this point.

Sha Zhengyang probably was Cao Hanjin who felt his attention to construction, real estate and building materials, and his attitude towards others was a bit negligent, so he came to discuss the work in the auto trade area.

It can be said that Changchuan Industrial's auto trade is now a leader even in China. This is due to Zhang Ke, former director of Changhe Petroleum Administration, who likes automobiles. Of course, it has a lot to do with Changhe Petroleum's excellent performance in the past few years and has given great support to the auto trade.

It is precisely because of the strong support of Changhe Petroleum that Changchuan Auto Trade is now the leading imported car seller in Hanchuan Province. Whether it is Mercedes-Benz, BMW, Audi, or Lexus Jaguar, Porsche, Volvo, except for Ferrari, Rolls-Royce, which is indeed too rare to import luxury cars without consumer groups in China, foreign car brands, Changchuan Auto Trade has basically established import channels.

"That's right." Cao Hanjin was not very easy to answer this question, but he was indeed a little worried that Sha Zhengyang would suddenly lay off the auto trade sector, because the number of employees in the auto trade sector was not large, but the amount of funds occupied was not small. In the future, Changchuan Industrial would surrender more attention to construction, real estate and building materials sectors, it is hard to say whether the auto trade sector is worth retaining.

"But Mr. Sha, I think that although the lives of the people in China have improved, both for public and private consumption, auto trade will usher in a relatively high growth period. If we can use our existing advantages to transform our advantages into commanding heights, I think there is still a lot of potential in auto trade."

Sha Zhengyang did not consider laying off the auto trade. On the contrary, he knew very well that with the rapid development of the domestic economy, the automobile industry would usher in a period of high growth.

Whether it is the consumption of buses or the rise of private cars, it will become a car purchase frenzy that lasts for ten or twenty years. In this area, the development of 4S stores will undoubtedly contribute to China's number one automobile consumer country. The 4S store model has also made auto trade groups such as Zhongsheng and Guanghui rise rapidly and become the best among them, with considerable assets and benefits.

With the rise of the 4S store model, auto trade has gradually become a comprehensive merchant that integrates vehicle sales, parts sales, maintenance and maintenance, especially playing an important role in cultivating customer loyalty. A loyal customer can also bring unimaginable benefits to the company.

But China is still in a blank period in this regard. Both imported car brands and the only joint venture brands in China have not yet realized the power of the 4S store model. On this issue, Sha Zhengyang believes that his philosophy can help Changchuan Auto Trade be at the forefront of the country in the future automotive comprehensive service providers.

Cao Hanjin only saw that there is great potential for the future automobile market, but it is impossible to have such a long-term vision in what model to become bigger and stronger. At this point, it will take until GAC Honda introduces the Japanese domestic direct sales model to truly shine, but now Sha Zhengyang is preparing to intercept the truth.

"Lao Liang, then do you think Changchuan Auto Trade is going to become bigger and stronger now? Continue to use the current sales model?" Sha Zhengyang interrupted the other party.

"Mr. Sha, I am just optimistic about the future automobile market, but to be honest, I don't know what you want me to come up with a specific strategy." Cao Hanjin pondered for a moment, "But I think the current automobile market, parts market and maintenance market are very chaotic, and the integrity is very low. Of course, this may be related to the special situation of our domestic market. For example, various fake goods in the parts market, the dismantling of goods is full, and the situation of substituting good goods is very prominent. The same original, original factory, sub-factory and dismantling of goods have different channels. In addition, because the main group is still the public, it is common to quote at will and take kickbacks, which makes consumers very dissatisfied, but it is difficult to curb this situation."

"I'm considering whether it is a car sold from our Changchuan Auto Trade, can we establish a relatively stable and continuous information channel, from store opening to maintenance, we can provide one-stop professional services, and this is also in line with the opinions of some foreign manufacturers that value their brand reputation more... "

I have to say that Cao Hanjin still has some market sensitivity, especially in this area. Although he did not propose a 4S store sales model, he also realized the connection between brand building, integrity, customer loyalty cultivation, and one-stop service. How to combine these things together to form an organic whole, Cao Hanjin is not sure.

"Lao Liang, this problem needs to be divided into several aspects. First, how our auto trade companies themselves can shape their own brands and enhance their integrity and credibility. This is very important and is also our own fundamentals. On the other hand, it is the issue of automobile manufacturers and brand selection. Our Changchuan Auto Trade is now a hodgepodge. First, the imported brands are huge, but in terms of quantity, it is relatively small. But the joint venture brands such as Shanghai Volkswagen, FAW-Volkswagen and Dongfeng Citroen have huge sales and dominate the mainstream. However, in terms of brand reputation, how can we balance the relationship between them,..."

Sha Zhengyang can do it at will, and the idea of ​​"a big street in twenty years later" is to be deafening.

"There is also the problem of customer training. Now our Auto Trade customers are mainly government departments and enterprises, but Lao Liang, you may have noticed that the number of private cars is growing rapidly, and this momentum will become more and more powerful and irreversible. So how can we actively cultivate and expand the private consumer group of new customers while ensuring the stability of public users? This is a long-term and lasting process. Many consumers may not be able to buy cars in one or two years or even three or five years, but we have to look at the long term and start cultivating the emotional interaction between our Changchuan Auto Trade and customers from now on. Many people may be disdainful of this, but I think it is very important,..."

Cao Hanjin left, and after being instilled with a brand new car buying theory by Sha Zhengyang, he left ignorantly. He already felt that Sha Zhengyang might put him in charge of the integration of the entire auto trade and commercial sector of Changchuan Industrial, which is reasonable.

This can be considered as seeking benevolence and gaining benevolence.

When he took the initiative to "lose sincerity" to Sha Zhengyang, he expressed his attitude and also showed his ability, Sha Zhengyang certainly would not remain indifferent.

It’s not that there are no talents, the key is whether you can use people and whether you can win people. At this point, Sha Zhengyang is quite calm and generous.

Even the ambitious Fu Lei dares to use it, and it is very useful. Can he not tolerate a few people?

Some people are reluctant to let go of the power in their hands and hold it in their hands at any time. In fact, it is a manifestation of lack of confidence. For Sha Zhengyang, he wishes that the people under his command will be more capable than each other, which is best, but he has the confidence to control the other party, because no one can understand what the future world will be like him.

Liang Fengchun showed a strong interest in building materials and construction sectors, but Sha Zhengyang needed to examine whether the other party could control this situation. Ding Xuesong and Wei Junyong were not good people. If you can't suppress them, the situation would be out of control.

***************

"Are you ready to go to Kazakhstan?" Sha Zhengyang asked casually.

"How is that simple?" Xu Liping sighed.

With a word from the leader, he ran away from his legs and became more and more adept at becoming the chairman and general manager.

When he saw Liang Fengchun and Cao Hanjin enter and exit Sha Zhengyang's office repeatedly and repeatedly, he was still a little jealous.

These two guys are also considered the hob meat of Changchuan Industrial. Wu Qinglong and Li Bofeng pulled these two guys into the water. Both of them were as slippery as fish in the water and would not give you a chance. It would be not that simple to say that these two guys would easily surrender to Sha Zhengyang.

But Sha Zhengyang walked over as if he was underestimated, and took Liang Fengchun and Cao Hanjin into his pocket bit by bit.

Perhaps Liang and Cao are not very strong in their career aspirations. If you want to talk about their character, you cannot expect to be spotless, but you cannot deny that these two people can gain a foothold in Changchuan Industry. Of course, they have to have some tricks.

But Sha Zhengyang seemed to have no means to use. He just used such a sluggish water to make a living, and the two of them became timid and bowed their heads. Maybe this is the general trend?

"The Provincial Government Foreign Affairs Office has contacted the Kazakh Embassy. The next step may be that the Provincial Department of Agriculture and its delegation will go to Akju Pennsylvania, Kazakh. At that time, the agricultural development company here will go with the group. It is hard to say what the specific situation is."

"Liping, please pay more attention to the matter here. Now Fu Lei and I are both thinking about restructuring. We must ensure success, no major problems will not affect the overall situation. I will consider asking him to inquire about the construction and building materials sectors. Lao Cao is responsible for commerce, automobile trade, transportation and warehousing. You have to worry more about other possible things."
Chapter completed!