Sha Zhengyang's suggestion made all three of them quite excited.

Oriental Red Wine Industry is not short of money, but as the county wants to invest, the equity of the two villages will be further compressed.

This is also a helpless thing. Although Gao Changsong and Yang Wenyuan are reluctant, they are also considered "knowing the current affairs". They know that they can't resist it, so they can only accept it.

Sha Zhengyang and they mentioned that the benefits of mineral water projects will not be bad, so they are so keen, but they are insufficient funds and also involve channel risks in the early stage, so introducing funds from Oriental Red Wine Industry is a good idea to share risks and borrow channels.

"Will the town?" Pan Zhonggui asked suddenly.

"I don't know yet. I have to go back to report to Secretary Kong and Mayor Fan. Of course, the town is unwilling and does not affect it. Oriental Red Wine Industry has a shareholding, and the town has shares in Oriental Red Wine Industry, which can be considered an indirect shareholding."

Sha Zhengyang didn't know the true attitude of the town. In fact, he mentioned it to Kong Lingdong, but Kong Lingdong seemed a little uninterested, but Fan Wenliang was very active.

Sha Zhengyang was also a little confused about Kong Lingdong's attitude. In fact, after Kong Lingdong became a senior official of the town party, Sha Zhengyang felt that he was still able to get along with the other party, especially when the county wanted to use the county winery to merge with the Dongfang Red Wine Industry, the relationship between the two sides was closer.

However, as the matter of Dongfang Red Wine Industry's merger with the county winery was settled, it was more about the county's investment that might dilute the equity of the original shareholders of the town and village. This was another tug-of-war, and Kong Lingdong's attitude towards Dongfang Red Wine Industry became blurred.

Sha Zhengyang estimated that Kong Lingdong's attitude is also very complicated now.

On the one hand, Oriental Red Wine Industry is gradually breaking away from the control of the town. Once the county invests in the shares, even if it is not a major shareholder, the county will have reason to interfere in the operation of Oriental Red Wine Industry. At the same time, the general manager of Oriental Red Wine Industry can also deal with county leaders such as Jia Guoying, Zhao Song and Zhang Xiquan. He, a senior party official in Nandu Town, will definitely have a sharp decline in weight.

But from another perspective, it is precisely because of the entry of the county and the influence of the town has faded that Kong Lingdong should better handle the relationship with the management of the Oriental Red Wine Industry, especially with himself, so as to maximize the protection of the interests of the town.

In this era, the interests of shareholders are actually more controlled by management.

To be honest, the town really needs some project funds that are not easy to spend, such as entertainment expenses, and a certain amount of study and study expenses that need to be taken to the company to deal with, but it depends on the attitude of the company's management.

Especially for shareholders like the town who can no longer control the company, they need to maintain a good relationship with the company's management. After all, these management teams are still out of the town, and the incense is still there, and Sha Zhengyang is also the deputy mayor of Nandu Town, so this subordinate relationship is still there.

It is this complex mentality that makes Kong Lingdong's attitude towards Sha Zhengyang become a little unpredictable. Sometimes he seems very kind, and sometimes he is nitpicking about the company's affairs, which makes Sha Zhengyang a little at a loss.

When proposing the mineral water project, Kong Lingdong flatly refused, and he was a little suspicious that Sha Zhengyang was unwilling to hand over the agreed dividend back to the town, which made Sha Zhengyang speechless, and Kong Lingdong's suspicion was too severe.

However, Sha Zhengyang didn't care much about this. If he wanted to invest, he would invest. If he didn't want to, then Dongfang Red Wine Industry and the three villages would join forces to do this project.

This round of Red Flag Village can get more than one million, and Dongfang Village can get nearly one million. The two villages will discuss the majority of the projects.

Sanlian Village does not pay for the money, but it will be almost the same after valuing the ownership of dozens of mountain spring areas where they are located, and then introducing them to Oriental Red Wine Industry.

In this era, the branch secretaries of the two villages basically said that even if they did not need to make a decision by the villagers' congress, they would only be held within the village committee and passed smoothly. After all, the money came too smoothly, and it felt like a "unexpected fortune".

Oriental Wine Industry held a general manager's office meeting, investing 2 million yuan, accounting for 40% of the shares.

Hongqi Village invested 1.5 million yuan, accounting for 30% of the shares, Dongfang Village invested 500,000 yuan and part of the land accounted for 12.5% ​​of the shares, and Sanlian Village invested 17.5% of the shares through land use.

According to Sha Zhengyang's idea, the company was named Natural Tang Water Industry Co., Ltd., which was named after the word "original origin, so healthy". After registration, it immediately began to acquire land and build a factory building and the road leading to the site of the provincial highway. Then, it borrowed 2 million yuan from the county ICBC in the name of the company, and Oriental Red Wine Industry guaranteed it.

With the current reputation of Oriental Red Wine Industry, even if you borrow 10 million yuan, there is no pressure. The continuous collection of payments makes the county ICBC want to kneel down and lick this super big customer.

"Zhengyang, do you think this project is a big deal?" Gao Baishan scratched his head, his face full of confusion.

Sha Zhengyang intentionally wanted to hand over the construction of the mineral water project to him, that is, from the early site selection, land acquisition, factory building construction, road construction, to procurement machines, etc., it was not until the basic formation was basically taken into consideration to replace people.

Gao Baishan had just returned from Kunming and was as tired as a dog. He had not stayed at home for two days, and the burden on Sha Zhengyang was pressed down again.

The marketing in Yunnan Province opened Gao Baishan for a while. Mao Guorong took him there. He basically did not participate in the marketing war outside the province before. Until Sha Zhengyang proposed that except for the management in charge of production technology, the management of other companies must be familiar with marketing, so Gao Baishan followed Mao Guorong to go to the southern Yunnan market to practice it personally.

It should be said that Gao Baishan has benefited a lot in the past two months. From the initial market research to channel contact, to the later negotiation and laying, to the preparation of Cui Jian's concert and advertising poster promotion, Mao Guorong's guidance, Gao Baishan has taken action in his own hands, which was also specially explained by Sha Zhengyang.

Even if Gao Baishan wants to understand what the entire marketing is, he cannot just be responsible for the company's logistics and know nothing about marketing.

Although you don’t expect Gao Baishan to be proficient in marketing, you must at least understand that in a special situation, you will not be blinded by your eyes and ignorant.

"Of course." Sha Zhengyang is full of confidence. The mineral water industry is still a competitive industry after more than 20 years. It shows its importance. Now is the best time to start and develop. "As long as the resource industry is found the right way, it is not difficult to do it, and it is not easy to use it. That is, God will not take it, and he will suffer the blame."

"You are so sure, what else to say? You've done it!" Gao Baishan has been successfully brainwashed in the Oriental Red Wine Industry and is full of blind admiration for Sha Zhengyang. In this case, Lining Yuechan, He Wei and even Mao Guorong exist. Only Jiao Hong is a little rational and calm, "What should I do next?"

"You know the process of applying for a company. It is similar to Oriental Red Wine Industry. The only difference is that it requires the land and mining department to handle the resource adoption procedures. In this county, I will report with County Mayor Jia and County Mayor Zhao. There is no big problem. They are happy to see it now." Sha Zhengyang said confidently: "The rest is the land use procedures, the registered capital is in place, and infrastructure construction must be done quickly, especially that road, which cannot be delayed..."

I have explained a series of things. In fact, Gao Baishan has already been in contact with the Oriental Red Wine Industry when he was engaged in the Oriental Red Wine Industry. He is familiar with it and does not need too many reminders.

"Zhengyang, what do you think is the key to doing this mineral water project?" Gao Baishan also asked the core directly.

"Of course it's the market. When the brand reputation is rising, the channel is grasped, everything will be OK." Sha Zhengyang also said concisely, "The reason why I asked you to register for Natural Tang Water Industry directly is also considering this. Since Dongfang Red Wine Industry is a major shareholder, the channel can be borrowed. Originally, many wholesalers now have no distinction between wine and drinks, which can kill two birds with one stone, but the key is that you must have enough reputation and popularity."

"Then what you mean is to do the same as before when we were in the market?" Gao Baishan asked again.

"The models are similar, but the specific practices are different, and the focus is different. The main purpose of making mineral water is to make everyone widely known and recognized. My point of view is best to use TV advertising to increase the popularity of the product as fast as possible and strongly, so that consumers can accept it. This mineral water is not as different as liquor, and it is not much different in taste. To a certain extent, it can even be said that there is no difference. Ordinary consumers value brand more, or they are more likely to be infected and penetrated by the brand influence brought by advertising...."

At this point, Sha Zhengyang has enough confidence.

There were too many such phenomena in my previous life. Whether it was the health care product war or the dairy industry war, they all made a big fuss about advertising, including the liquor industry. It can be said that all fast-moving consumer goods for beverages and food rely heavily on advertising, which was particularly obvious in the 1990s, and this is also a manifestation of consumers' inadequacy.

Sha Zhengyang also instructed Gao Baishan to register all related trademarks such as "Natural Hall" and "Natural Hall" when registering trademarks to avoid companies that can get the popularity when mineral water comes out in the future. However, he has no nerve to ask for "Yansheng Hall", which is too despicable.

Having said that, if you have such a big advantage, you can't drink the first soup of this industry first, that's really too bad. Sha Zhengyang doesn't think there is anything wrong with this project. In a sense, it's much easier than the Oriental Red Wine Industry.

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Chapter completed!