"Now everyone hasn't realized this. They have been working hard and started to do it first. In fact, the water quality alone is similar in most places. The key lies in brand marketing. Whoever builds the brand first and gains a foothold in the market, as long as you don't make big mistakes in the future, you will basically be invincible."

With the experience of becoming Dongfanghong, Sha Zhengyang is even more familiar with the mineral water industry.

In this era, brand building is still vague in the minds of many companies and is even left aside. Only those who have experienced it, Sha Zhengyang, can fully understand the importance of the fast-moving consumer goods market, such as brands.

Pan Zhonggui rubbed his hands with some excitement, his face flushed: "Zhengyang, don't say so much, we don't understand. You just need to give us a correct letter. We can trust you. If you say you can do it, we can do it anyway! This area is the area of ​​the 14th Club of Sanlian Village. Well, I'm going there, I'm going to the 12th Club of Dongfang Village? Two years ago, I went into the mountains to get some wild game and taste it, and I've also been here, Lao Yang, right?"

"Yes, the territory of the 12th Society belongs to the 12th Society, and they have to cross the Paradise Cliff to belong to the 13th Society. However, people here have moved to the bottom of the mountain long ago. Only those who hunt and collect herbs can enter the mountain. There are fewer people these days." Yang Wenyuan tsk his mouth, "My wife's home is from the 13th Society. The people in their society have basically moved to the edge of the mountain, and few of them are willing to stay in the mountain."

Gao Changsong still noticed Sha Zhengyang's mention of what he mentioned was going to do brand marketing, and frowned.

This Oriental Red Wine Industry spent a lot of money to make the Oriental Red brand. He heard Gao Baishan say that in the markets of other provinces, it was all over millions. He made his heart tremble. Later, he asked Gao Baishan not to ask these things in front of him, so that he would not be able to sleep at night.

If he sells water, he also needs to build a brand, and he also needs to rely on money to spend money like Oriental Red Liquor. He really has to consider it.

This time, Sha Zhengyang proposed to make mineral water, not in the name of Oriental Red Wine Industry, but to take advantage of the opportunity of accumulating county wineries and county canning factories to distribute dividends first, which can be regarded as giving back to the two villages and Nandu Town. This was also decided after Sha Zhengyang and Nandu Town discussed.

Of course, the two villages would not object, but both villages would have to be divided into millions at once. This is a bit hot for the two villages.

Murakami must have some expenses every year, but it will definitely not be used up. However, in credit unions and alloy clubs, it always feels not cost-effective. If you spend so much money, it would be a pity.

So when they mentioned this to Sha Zhengyang, Sha Zhengyang gave them the suggestion that they could develop mineral water.

This immediately aroused great interest from Yang Wenyuan and Gao Changsong.

I don’t know why Pan Zhonggui heard this news. He had long been envious of Hongqi Village and Dongfang Village, who had made a fortune because of the Oriental Red Wine Industry, and his eyes were red when he heard this and immediately asked to join.

Considering that the water intake may be mainly located in Sanlian Village, and Sha Zhengyang also hopes to help each other and calculate one by one, he naturally agreed to join Sanlian Village.

Hongqi Village and Dongfang Village have become "developed" through the Oriental Red Wine Industry. Pan Zhonggui has always had a good impression of Sha Zhengyang because he was not at home that time, and almost had a mass incident in the village.

In addition, Gao Changsong and Yang Wenyuan have always had a good relationship with him, so in the election of Sha Zhengyang as deputy mayor, Pan Zhonggui became Sha Zhengyang's loyal "supporter".

With this relationship inside, Pan Zhonggui has always hoped that Sha Zhengyang would also bring Sanlian Village up when he led everyone to become rich.

The villagers and the elders of Sanlian Village cannot just watch the pockets of Hongqi Village and Dongfang Village swell, but also let the villagers of Sanlian Village "share the achievements of reform and opening up". This is what Pan Zhonggui said when he picked up Sha Zhengyang.

That's why Sha Zhengyang also figured out this mineral water project.

The mineral water industry was still a typical emerging industry in the early 1990s, not even the sunrise industry, and it is a "rare industry".

Because I don’t have this awareness at all in the inland areas, it will be popular quickly in just a few years, especially in some meetings and ceremonies, when no longer make tea for leaders and guests, but instead put a bottle of mineral water directly on it, which seems to have become a fashion and even standard configuration.

However, because this industry has small investment, fast results, and no technological content, as long as there is mineral water resources, it can be quickly opened up. In addition, the rapid popularization of the barreled water market, this industry will quickly flood and competition will quickly become fierce.

By that time, it will be basically the era when strength is king and brand is king. Big brands with strong capital and high reputation will stand out in this fierce battle, and most small and medium-sized brands will die in the competition.

In later generations, brands such as Nongfu Spring, Yibao, Evergrande, and Jingtian all rose to prominence through this fierce battle and became a national big brand. Some local strong mineral water brands such as Blue Sword and Drifting Cave can also be very interesting in the region.

Sha Zhengyang knew very well that as long as one or two years were delayed, Hanchuan would be a place where mineral water was enriched. I was afraid that countless mineral water companies would emerge in a swarm of ways, and then there would be cruel competition.

Now if you can start the brand first, it will be completely different. You can rely on the brand reputation and accumulated capital that you have created in the early stage to be able to roam in the domestic market.

"Three secretaries, I have a rough outline in my mind. I have come to Heavenly Cliff several times. Every time I see that there are few people here, the vegetation is maintained so well, and the water source has never been so pure and clean. I feel that this is a precious wealth given to us by God's villages in Nandu Town, and we should use it well."

Sha Zhengyang's inspiration was only a few simple words, and he knew that these people only wanted to listen to the following words.

"This area includes the 12th Society, 13th Society, 14th Society and 13th Society of Dongfang Village. Although there are no people living in it, there are still a few families. My idea is to let them move to the foot of the mountain. This area is completely closed and extends to the western foot of Tianding Mountain. As the water source protection site for our future mineral water base, the factory site can be located in Jiushe, Hongqi Village, which is not too far from the provincial highway. Maybe we have to build a cement road with like-mining roads, otherwise it will not be developed at all..."

"In addition, in addition to this cement road, the main investment of the mineral water plant is blow molding, filling, packaging, and technology are not complicated, but the factory area is required to be sealed and disinfected to prevent pollution..." Sha Zhengyang paused, "These production processes are not difficult. The key lies in the market and how to make the market accept this new thing."

"Zhengyang, didn't you say that there are already people in Nanyue now?" Pan Zhonggui is most keen on this project and is determined to make this project happen as soon as possible. "I'm afraid it will be popular soon, right? Nowadays, everyone is following the trend of the south."

Hongqi Village and Dongfang Village both have shares in Dongfang Red Wine Industry, but Sanlian Village does not. Not to mention that Dongfang Village does not allow others to invest in shares at all. Even if he agrees to invest in Sanlian Village, he will have no money.

The main water source of this mineral water project is in Sanlian Village. Pan Zhonggui, Sha Zhengyang's thoughts are also very clear. If you want to support the development of Sanlian Village, Sanlian Village will use the water source as a fund, and Hongqi Village will also invest in the capital, and Dongfang Village will also use part of the funds and water source to invest, so everyone will be happy.

Pan Zhonggui's words are correct.

Now the economy of Guangdong is rising strongly, and even the Cantonese accent is very popular in the inland areas. It seems that those who can speak two Cantonese sentences are from Hong Kong and South Guangdong.

Smuggling cars hanging from Guangdong license plates have also begun to pour into Hanchuan on a large scale, and even the silver platform can be seen everywhere. Bluebird, Civic, Gamma, and even Crown, Lexus, BMW, Mercedes-Benz have all jumped into people's eyes, making the inland people accustomed to cars like Old Shanghai, Volga, Lada, Poroniz, Santana and Charlie have also opened their eyes.

"Well, Secretary Pan is right. Mineral water will become popular soon, but because it will become popular soon, everyone will quickly go all out to do this, so we must make the market and brand reputation before this." Sha Zhengyang patiently explained: "So this is not small. To put it bluntly, it means to open the market, build channels, and build brands, just like Dongfanghong before."

Several people took a breath of cold air.

Needless to say, Gao Changsong and Yang Wenyuan have been talking about it. After so long, I roughly know that the time Oriental Red Wine Industry has spent on developing markets in other provinces is to spend money.

From advertising marketing to channel layout, from brand promotion to corporate culture, everything needs to be done bit by bit. Although Pan Zhonggui didn't know, he also knew what Hongqi winery looked like. People were still the same people, and wine was still the same. How could it suddenly come back to life? He didn't understand the marketing here, but it didn't mean he didn't know that he had to invest money.

"Zhengyang, what do you mean is that you have to spend money to market like Dongfang Red Wine Industry?" Gao Changsong was a little worried. If he wanted to do that, the dividends in the two villages would not be enough to use, let alone the need to build roads and factories to buy equipment.

"Secretary Gao, publicity, advertising and marketing are inevitable, and the investment will not be small. However, one thing is that Dongfanghong has now established relatively complete sales channels in several provinces. In fact, wine and drinks are connected in the sales channels. This is our advantage. The key is to establish the brand so that consumers from other provinces can accept our mineral water products."

Sha Zhengyang patiently explained: "I considered the first investment issue and the second channel issue, so I think I can consider asking Oriental Red Wine Industry, three villages and towns to invest in this project together."

***
Chapter completed!