"Mr. Hu, you did technical guidance at Dongquan Brewery a few years ago. What do you think?" Sha Zhengyang looked at Hu Wenhu, who didn't usually speak much, and asked with a smile.

"Zhengyang, to be honest, I still have a lot of feelings for Dongquan Brewery, but the path it takes is different from Hongqi Brewery. It mainly uses raw wine base wine, with a large cellar and strong brewing ability, but it has no brand and is not good at mixing, so it becomes like this now."

Hu Wenhu sighed, "For our Oriental Red Wine Industry, it can greatly make up for our fine Oriental Red wine industry to produce insufficient production capacity, and we focus on aged Oriental Red."

Seeing Sha Zhengyang nodding, Hu Wenhu continued: "I discussed with Lao Dong that although there is a lot of demand for high-quality Oriental Red now, its profit is relatively thin, which is much worse than aged Oriental Red. We also agree that in the future, our Oriental Red Wine Industry wants to compete with other large wine companies in the province, we still have to make a fuss about high-end brands. We must come up with one or two high-end products, which are enough to compete with high-end liquors such as 53 Degree Feitian Moutai, 52 Degree Wuliangye, 52 Degree Luzhou Laojiao, and 52 Degree Jiannanchun. This will become the signature of our Oriental Red Wine Industry. Only with this signature liquor can we truly compete head-on with these large liquor companies."

Sha Zhengyang's heart also moved slightly.

Unexpectedly, Dong Guoyang and Hu Wenhu also saw this and realized that if a wine company does not have a real fist and signature product, it will always be able to hover in second-rate companies. If there is a slight market fluctuation, the benefits will have a huge impact.

To put it bluntly, you have to make a product with a high standard to prove yourself.

In a few years, Jiuguijiu will use this method to achieve this goal, using the highest-end products to surpass the highest-end products of Moutai and Wuliangye in terms of price, and prove its own strength.

Although Xiangquan wine industry has declined later, it has become more and more advanced, and it is impossible to lose anyway. It is like the top lady in heaven and earth. Even if she loses to sell herself in a third-tier city, customers will flock to it and the price will not be much different.

"Then Hu Gong, Dong Gong, do you think we have this condition now?" Sha Zhengyang asked in a pondering voice.

"It's definitely not possible now. We don't have this strength yet." Dong Guoyang took over the topic and shook his head with regret.

"It will be very invested in building such a high-end brand. In fact, the technical conditions and its own foundation are not bad. We are surrounded by mountains and rivers, water quality, soil quality, climate, and hundreds of years of history, and even the old cellar mud that has been preserved. These are all things that other wineries such as Dongquan Brewery H County Brewery do not have. This is also the key to our Hongqi Brewery being able to stick to it." Dong Guoyang opened the conversation and couldn't stop it.

"But to create such a brand that challenges several famous wines, we must first pass the quality of the wine. This requires repeated blending and experiments, and it requires a lot of old wines in the original cellar. At the same time, it also needs to be shaped and tested after a certain period of time of storage. Not only is the process complex, but it also has huge investment, and then it may involve publicity investment...."

Sha Zhengyang already understood what Dong Guoyang meant. Although the first shot of the Oriental Red Wine Industry has started now and it seems that production and sales are booming, this is just a superficial phenomenon. A wine company's core competitiveness is not yet available.

Dong Guoyang and Hu Wenhu both worried that Sha Zhengyang was overwhelmed by the superficial excitement, so he raised the matter solemnly.

"Dong Gong, Hu Gong, I understand." Sha Zhengyang also said seriously: "Our Oriental Red Wine Industry does not want to be a short-lived Erlang. At present, all this is just a short-term effect brought by advertising and marketing, and is not enough to support the long-term glory of a company. I agree with you two. The core competitiveness of a company is its high-end brand products, which is the spear that it relies on to compete with other large wine companies. Mid-range and mid- and low-end products are shields, the foundation. Only with shields, then this company can only be passively beaten and eventually lose. Only with both contradictions can it be invincible in the competition."

Dong Guoyang and Hu Wenhu were relieved and exchanged glances with each other, full of relief.

They were afraid that Sha Zhengyang would be fascinated by the temporary success in front of them. Now it seems that the scary young general manager is very clear-headed and has long seen the core competitiveness of a wine company.

"Dong Gong is right. We do not have the strength to build high-end brands yet, so we must first strengthen the foundation and make our shields. Therefore, acquiring Dongquan Brewery will ensure that our production capacity will meet our market conquest next year. Not only the provinces of Gansu, Yunnan, Anhui, Jin, Jiangsu, and especially Gansu and Yunnan, we must ensure that we achieve such a record as Sanxiang, and the other provinces must also strive to make major breakthroughs. We have made full preparations for this."

Sha Zhengyang couldn't help but stand up, waved his hand suddenly, and spoke in a stirring tone.

"We have to spend a little on the profits we have made from the Sanxiang market this year to promote and market. We must make 1992 a year when our Oriental Red Wine Industry is popular all over China. Only on this basis can we have the energy and strength to launch our high-end brand. I have thought of this brand, which can be called Oriental Red Guojiao, or Guojiao Dongfanghong, and then add a year, such as 1921, 1927, 1949, 1978, these special years are commemorated."

"Why should we use 1921, 1927, 1949 and 1978?" Dong Guoyang and Hu Wenhu were a little puzzled.

"1921 was the year of the founding of the Party, 1927 was the year of the founding of the army, 1949 was the year of the founding of the country, and 1978 was the first year of reform and opening up. It was because of reform and opening up that we had the way to survive and develop township enterprises like our Oriental Red Wine Industry. Otherwise, how could we have the day to stand out?" Sha Zhengyang couldn't help but wipe his mouth and smiled proudly.

Sorry 1573. I have to take the word Guojiao first. As for you to use it in the future, then you have to use it first now.

"In the future, our mid-to-high-end brands will definitely focus on the government and military markets. Only by conquering this market can we truly prove our Dongfanghong's position in the mid-to-high-end market, and can we truly compete with the so-called famous liquors, and can we better promote the high-end market."

Dong Guoyang and Hu Wenhu suddenly realized it, and they couldn't help but secretly admire it. The problem that comes from different angles is indeed different. While they are still considering how to build a high-end brand based on the quality of wine, the other party is already thinking about how to establish a high-end brand identity in the market.

"Dong Gong, Hu Gong, I'll ask you two about production and technology. Secretary Yang from Dongfang Village has already told me about the merger and acquisition of Dongquan Brewery. It is estimated that the results will come soon. The factory is selling well in the Sanxiang Market. Sister Yuechan and Brother Mao are still busy for a while, but I can say with certainty that this year our Dongfang Red Wine Industry and Hongqi Wine Factory will usher in an extraordinary year, and next year will be better!"

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Chapter completed!