Chapter 120 Alternative Marketing(1/2)
"Whenever we recall the past, whenever we are in a foreign country and see the dazzling array of "a" in the early days of the world, those thousands of "tramping businessmen" who were far from being compared with the big national businessmen and industrialists were in
What pace should be used to develop the market belonging to "a"? Today, perhaps we can proudly say that in any region of the world, wherever there are people and wherever there is civilization, whether it is in the air or on land or
The figure of "a" can be seen in the sea and even in space, but in that era, countless "traveling merchants" used their most special trading method to open up the overseas market of "a" at all costs.
"The fire ship sailed into the Qizhou Ocean, good or bad, it all depends on the fate. Sometimes the gold and silver are carried on the ship, but the bad luck and even the life are lost..." Perhaps, in this song that became popular with the movie "Voyage to the West"
In the movie theme song, people will always remember only the line "Money comes in boats", but no one can remember the line "If you are unlucky, you will lose your life".
Just like people will always only remember the winners and forget the losers, people will always only remember the scene of those "travelers" who became rich after more than ten or twenty years of hard work, but no one knows that in this
In the process, a generation of "travelers" spent sweat, even blood, and went through untold hardships to open up the "A" market today.
Many people are dismissive of the market development of "traveling merchants". Compared to "traveling merchants", perhaps, they are more willing to believe that "a" was brought by the Chinese armed with weapons during the Second World War.
Yes, they believe that it was brought about by post-war aid, and they believe that it is the power that the victorious country deserves.
However, they forgot one thing: who really established the "a" brand, not the "extremely troublesome" Japanese products!"
"Voyage to the West" Han Zhige, One Hundred Years of the Republic of China, Preface
Police, Huang Zehao stopped waving the goods in his hands almost as soon as the police came towards him. He looked at the police who were getting closer and closer, with no intention of trying to escape.
"Sir, please show me your passport!"
Walking up to the Chinese businessman, Henry said in a slightly regretful tone that originally, he had noticed this Chinese man as soon as he arrived here, and the reason why he stayed in the wine was to observe him.
To be precise, it was to observe his business and decide when to "visit" him.
What is regrettable now is that Hamske's visit actually made him give up that idea and the idea of asking for bribes, and he still performed his personal responsibilities.
Half an hour later, Huang Zehao was "invited" into the police station, and the reason why the police detained him was very simple. According to the current laws in South Africa, Chinese businessmen are not allowed to have direct contact with customers and can only do so through wholesale trade.
Trade. This means that Huang Zehao's behavior has violated the law. Not only does his "illegal income" need to be confiscated, but he is also subject to a fine. Of course, if the fine is not enough, the money can be deducted from the goods.
"This price is already the highest price I have ever offered!"
There is no doubt that, according to the police's reminder, the goods were purchased by the local retailer Hamske, except that the price offered by Hamske was only sixty-five pounds, which was Huang Zehao's "total fine."
"Dear Mr. Hamsker, are you sure this is what you want?"
To Hamsik's surprise, even though he was "imprisoned" in prison, Huang Zehao didn't have a trace of fear on his face, and even looked at him with a smile. But at this moment, he didn't understand why he said
Say something like this.
“You can buy all the goods I carry for sixty-five pounds, but you must know that what you give up may be six hundred and fifty thousand pounds!”….
"Six hundred and fifty thousand pounds?"
An astronomical figure only made Hamsik stunned. He looked at the caged Eastern man in front of him in surprise.
Is it too bold?
Still dreaming?
Obviously, it was neither of these. It is undeniable that his words aroused Hamsik's curiosity. He took the chair and changed his previous arrogance. At the same time, he stared at the Oriental in front of him seriously, as if he wanted to learn from him.
He could see something on his face, but in the end he was extremely disappointed because all he saw on his face was a smile.
That is a slightly picky smile!
And there is some irony in it, which seems to be satirizing his short-sightedness. Damn it, a person of color... actually despised him so much!
But surprisingly, although he was a little angry in his heart, on the other hand, he was eager for the colored man in front of him to tell him how to obtain 650,000 pounds.
There are not many millionaires even in the whole of South Africa, let alone in such a small town.
"Okay, sir, stop being so pretentious!"
The unexpected answer was only met with a smile from Liu Zehao. He smiled and looked at this "foreign devil" who was attracted by the huge wealth. Finally, he took the bait.
"First of all, the market value of the goods on my car is one thousand three hundred and twenty-four South African pounds!"
…
silence!
Facing the request made by the other party, Hamske fell silent for an instant. He was considering whether to accept it or not. After hesitating in his heart for nearly half an hour, Hamske finally nodded with some difficulty, OK!
This is acceptable! Although he needs to bear certain losses.
Thinking of the one hundred pounds given to Sheriff Henry, Hamsik felt a pang of pain, but even if it hurt, he still wanted to get this answer worth "millions", and...if this colored man couldn't let him
If he is satisfied, he does not need to pay even a penny!
"If I remember correctly, your supply here is very tight now. Although your upstream supplier has a certain amount of inventory, he is now more willing to accumulate those goods. You know, almost all industries
Consumer goods are all rising in price now!”
As he spoke, Liu Zehao's face was full of confidence. What he was experiencing was exactly what he hoped for. For him, the reason why he "risked himself" was for this conversation.
Let South Africans come to them, not them to South Africans!
This is a business method he learned after leaving the Chamber of Commerce. South Africa is different from any other African colony, although here, like all regions in Africa, there is no so-called consumer goods industry here. South Africa, which produces the world's
It has the largest amount of gold in the world and is the fifth largest wool exporter in the world. Even a pair of socks is imported from Europe. However, supplies from Europe were almost cut off after the war broke out.
While imports of materials from Europe are cut off, the demand for various industrial consumer goods by millions of residents here has never dropped. The urgently needed market, unstable or even seriously insufficient supply, directly leads to rising prices, but even so
, the promotion of Chinese goods here is not necessarily smooth. Because China has never signed any trade treaty with South Africa or the United Kingdom on commodity exports, and South Africa prohibits Chinese people from doing business directly with South Africans, so the Chinese Chamber of Commerce can only
Export goods to South Africa through fixed "wholesalers".
Those wholesalers take advantage of this non-free trade to keep the market supply insufficient to obtain huge profits, and at the same time continue to lower the prices of imported Chinese goods. Because Chinese businessmen cannot face customers directly, so in many cases, they have to
Do not accept the other party's "extortionate" quotation. This directly and seriously affects the export of Chinese goods, and the profits are earned by these wholesalers...
On the one hand, an emerging market needs them to develop, on the other hand, political discrimination directly leads to the emerging market being occupied by others. As a supplier or wholesaler, the Chinese Chamber of Commerce can only continue to watch others make money.
.To this end, they have to pin their hopes on "creating" new wholesalers.
It is not difficult to "create" a local wholesaler. All it requires is some skills. Just like Huang Zehao now, the reason why he continues to follow the other party's performance is precisely for this purpose, precisely to have a "one of his own" here.
Wholesalers" to gain more profits.
Just like now, the reason why he came to this small town was because of all this. This small town may not seem big, but it is the largest town within hundreds of kilometers around. All nearby towns buy from here.
Goods, and what he needs is to give people here a feeling that he has a lot of goods, and the only thing he needs is a wholesaler. Of course, he is not here to "find" this wholesaler, but to let the other party take the initiative to find it.
He, only in this way can he gain the initiative.
Supplier…
Almost as soon as Huang Zehao mentioned this word, Hamske's face changed slightly and looked very ugly. The former supplier not only stopped supplying to him, but even started his own business in order to gain more wealth.
The grocery store supplies the residents here and even the black people around, those damn British guys...
"how……"
"If you are willing, then, I think, I can provide you with sufficient goods, any goods you need, but the price is definitely lower than the price provided by your supplier!"
Shaking his head, Hamsk said seriously.
"It can't get any lower!"
If based on his previous selling price, that price was even lower than the price he purchased from the supplier before. No matter how low it was, there would be no profit at all.
"Of course, it can't be any lower, but Mr. Hamsik, you have to know that it can't be any lower. It doesn't mean it can't be lower. Maybe your profits will be reduced, but if the price of your goods is enough
If it's cheap, I think, just here, you can still make hundreds of thousands of pounds in profit every year!"
Looking at Hamsik, Huang Zehao added very seriously.
"Of course, you have to become a wholesaler of the Chamber of Commerce, I think..."
Staring into Hamsik's eyes, Huang Zehao added another sentence in somewhat stiff English.
"You don't have much choice!"
yes,
There weren't many choices. Hamske had to admit this fact. For him, he didn't have many choices. It took him thirteen years to establish Hamske's grocery store in this small town.
Reputation, but what now? Because there are not enough goods, his reputation is rapidly collapsing, and those vampire-like British wholesalers are hoarding goods and wealth there.
But...how did the other party know all this?
The hesitation of the Westerners was reflected in Li Zehao's eyes. He could guess the other party's concerns and suspicions. In fact, the Chamber of Commerce had always wanted to break through the restrictions of the discriminatory bill. However, after making many attempts, they unexpectedly discovered
, those attempts have little chance of success.
On the contrary, in order to sell the goods, the last businessman took an adventure, which led to him being detained by the police station. When he was fined multiple times, the unexpected appearance of a local businessman broke the original deadlock.
Now, the local businessman wants to buy his goods, not at the lowest price, of course, but because he no longer wants to deal with those "greedy" wholesalers, so he prefers to be an agent for Chinese goods.
Therefore, the Chamber of Commerce saw an opportunity. It was not only the Chamber of Commerce that was exploited by "wholesalers", but also these small businessmen. The reason why the small businessmen they contacted before did not respond to them was because they did not know much about Chinese products.
In addition, a more important reason is because they are timid...
At this time, only those who dare to take risks will take the initiative to look for them. According to the Chamber of Commerce's plan, if they are cultivated, these courageous retailers will soon become outstanding wholesalers. Of course, they will
They are wholesalers of Chinese goods. They will help the chamber of commerce sell goods throughout South Africa beyond the restrictions of the bill.
In every place, there are always some proactive people. Of course, this is not necessarily the case. Just as Liu Zehao experienced, this was just the third local businessman who came into contact with him. Although there were only two people, it was enough to
To be continued...