In order to avoid being snatched away customers in summer, Li Jiacheng and Wu Feng were forced to do promotions like summer, charge phone bills, give away mobile phones, secure network cables, and give them cooking oil, so as to attract customers as much as possible.

However, they are not mobile phone manufacturers like summer, so they can only cooperate with manufacturers such as Motorola, Nokia, and Ericsson.

However, although Motorola, Nokia, Ericsson and other manufacturers are willing to cooperate with them to sell unsold mobile phones through their channels, they do not have much discount on the price.

This is not difficult to understand. Li Jiacheng and others have a very shallow relationship with the mobile phone industry. They are neither upstream parts suppliers, nor midstream manufacturing and assemblers, nor downstream sellers. Naturally, it is difficult for them to get too many discounts.

Therefore, Motorola, Nokia and Ericsson provide their mobile phones with higher cost prices, and only 10% off compared to the usual retail price. Moreover, because they have a shallow relationship with the mobile phone industry, they pay first and then pick up the goods.

In this way, Li Jiacheng and others paid a large amount of mobile phone fees before they could attract customers. However, because their mobile phones are cheaper than the third generation of the Apocalypse mobile phone, it is relatively difficult to buy, and the phone fee is so cost-effective, so it attracted many customers and charged a lot of phone fees.

Judging from the increase in customers and performance, Li Jiacheng, Wu Qingzheng and others have a very good defensive effect. But overall, they still lose money and gain publicity. They are dumb and have a hard time. They know that they have a lot of pain than summer.

On the one hand, the third generation of the Apocalypse mobile phone in summer was made by ourselves, not only at the cost price, but also the goods were made first and then the money was paid.

Li Jiacheng and others' mobile phones are higher than the cost price and lower than the retail price, and they only pay first and then goods. One after another, the profit is far from old.

On the one hand, the summer Tianxia Telecom has just opened and the equipment has just been put into use, so users are urgently needed. Otherwise, the equipment will be idle and will not create any profit.

Hutchison Telecom and Kowloon Telecom have been established for several years or even decades. I can’t say that the equipment is running at full capacity, at least the lines are very busy.

Now, when promotions are carried out, the number of users has increased sharply, exceeding the load of the equipment, and it is necessary to increase the equipment. In this way, the cost will naturally increase.

In addition, there are also customer quality issues. Those who can afford to spend 6,000 US dollars to charge their phone bills are all rich people, at least with good economic conditions. Even if scalpers resell numbers, it is not easy for those who dare to take over.

Therefore, the quality of the 50,000 users in summer is higher than that of Li Jiacheng and Wu Pengzheng. The monthly phone bill for a high-quality user is not even enough for low-quality players.

Just like in the mainland, many people apply for the lowest package. Even so, they can’t use up the monthly text messages, free call duration, network traffic packages, etc. However, some users have a monthly call fee of several hundred yuan, which is not the same level at all.

For telecom operators, it is naturally the more monthly call fee the user pays, the better.

...

But no matter what, the promotional plan launched by Li Jiacheng and Wu Bingzheng has caused a certain degree of trouble to Xia Tian, ​​at least they competed for many customers with him. Therefore, in order to win customers, Xia Tian also launched a new promotional method.

The new promotion method is to install the Internet cable of Tianxia Telecom, and use the Internet services provided by Tianxia Technology such as Lightning Email, Yueyin Internet Media, Lexiang Reading, Kuaike Chat, etc. for free.

This move is really attractive to users.

In the 1990s, the Internet fees were very high. For this reason, except for companies, enterprises, education, scientific research and other institutions, ordinary people rarely install network cables.

Ordinary users are mainly looking at their emails, browsing web pages, and chatting with friends. These services can be provided by several websites under Tianxia Technology.

Therefore, users can basically access the Internet for free after installing the network cable. This is naturally very attractive to users. Therefore, after the launch of this service, the number of customers of Tianxia Telecom has increased sharply.

But Xia Tian’s move seems to lose money, but in fact he is a sure profit.

On the one hand, the equipment is now running, and even if no one is online, it will still cost money; on the other hand, these services are all from Tianxia Technology, and more users log in, it will be beneficial to the advertising revenue of these websites.

Furthermore, although several websites under Tianxia Technology are all-inclusive and can meet a variety of services, they are just a drop in the ocean compared to the vast Internet world. Netizens are likely to browse other websites, so they will have to pay the Internet fee.

It's like shopping. Many people may just want to buy a piece of clothing. But as they stroll, they unknowingly bought a lot of clothing.

...

For this event launched in the summer, Li Jiacheng, Wu Fengzheng and others did not follow the trend.

Because summer’s website is ready-made, it is just a natural thing to open a free internet service.

However, they do not have similar websites. It would be a bit exaggerated to set up a website to provide free Internet services to netizens just to learn about summer promotions.

You know, these websites have very large investments in summer. However, Kuaike Chat has more than $2 billion in global investment. Such a large investment is not something that Li Jiacheng and Wu Peng can afford.

They cannot provide similar services and cannot provide too many preferential measures in terms of promotions. After all, they also have costs. Even if they lose money, they can only be temporary and cannot lose money for a long time.

In that case, even if the company can bear it, they can't stand it. After all, they open a company to make money, not to open a good church. They can't really "lose money and make publicity" in order to attract customers.

Therefore, in terms of attracting online users, neither Li Ka-shing's Hutchison Telecom nor Wu Tsing's Kowloon Telecom are the opponents of Xia Tian.

By providing various preferential services, Tianxia Telecom has expanded its power in Hong Kong very quickly. By the end of the year, Tianxia Telecom had already won nearly 80% of its online service share, which made Hutchison Telecom defeated and wanted to cancel its online service.

Even the former overlord Hutchison Telecom has now shrunk to about 15%, reducing by more than four times, and there is no hope of revival.
Chapter completed!