It took nearly a month for Xia Tianxia Telecom Company to apply to approval to establishment.

After the application was approved, Xiatian immediately invested 500 million Hong Kong dollars to purchase base stations, switches, transmitters, routers and other equipment to build communication and network platforms. Most of the equipment was purchased from ZTE, and some were purchased from Cisco.

ZTE has been researching switches since the 1980s. The first domestic digital switch zx500 was designed and developed by ZTE, filling the gap in China. Xia Tian is also the only company among the three major communications companies in Hong Kong that purchases domestic equipment.

As for Cisco, it is the world's leading network solution provider. Its equipment, technology and experience are the world's leading. Although domestic research has begun on networking, its level is still slightly worse. In the summer, it is ready to use Cisco's equipment first, and then gradually replace Cisco's products after the domestic production level is improved in the future.

In order to help Tianxia Telecom attract customers, summer has also launched a series of discount activities, such as charging phone bills and giving away mobile phones; such as safe network cables, giving away rice, cooking oil, etc.

Once the event "recharge phone bills and give mobile phones" was launched, it not only shocked the Hong Kong people, but also international media reported it.

Because this kind of promotion method is unprecedented. It is hard to imagine that if you charge the phone, you can get a mobile phone. It is even more stupid than "losing money and gaining publicity".

Especially in this summer, if you give a third generation of Apocalypse mobile phone for 6,000 US dollars, it is simply worth it and it is incredibly powerful.

The world of Apocalypse mobile phones is known to be the leader of smartphones and has great appeal to consumers.

On the one hand, its functions are very advanced. For example, ordinary feature phones can basically meet the needs of calls, and at most one or two mini games are attached.

However, Apocalypse mobile phones have much more functions, such as listening to music, watching videos, taking photos, photography, playing games, office, and surfing the Internet... They are basically a handheld computer.

On the one hand, the Apocalypse mobile phone is very good-looking. The current feature phone is still big, like Motorola's Palm Startac, has tried its best to shrink its size and be as thin as possible, but it still seems very clumsy compared to the Apocalypse mobile phone. For beauty lovers who pursue fashion, playing with Apocalypse mobile phones is much cooler than playing with feature phones.

However, although consumers are drooling about Apocalypse mobile phones, they are also deterred by its high price. The third generation of Apocalypse mobile phones has been launched for half a year, and the price remains at a sky-high price of 7,000 US dollars, which is enough to buy a car.

Even the second generation of Apocalypse mobile phones, which has been launched for a year and a half, is now priced at around 4,000 US dollars, which is still not affordable for ordinary people.

Now in summer, in order to attract users, you can get a phone bill and get a phone bill for free. As long as you charge $6,000, you can get a phone bill for free. Although the price is still very high, it has to be said that it is still very attractive to many people.

Therefore, after the launch of the event, the three generations of Apocalypse mobile phones sent out as many as 50,000 units in one month, and the pre-sale cost 300 million US dollars, which is equivalent to the annual revenue of Kowloon Telecom and Hutchison Telecom.

Among them, many mobile phones were bought by international scalpers. They spent 6,000 US dollars to charge their phone bills, then sold the card, and brought the phone to foreign countries for sale. In this way, a mobile phone could earn at least 5,000 US dollars, so they naturally flocked to it. If it weren't for the insufficient production of the third generation of the Apocalypse mobile phone, they would have bought as much as they could.

...

However, this approach in summer is very unrecognizable.

If you charge $6,000, you will get a third-generation Apocalypse mobile phone with a price of $7,000. Not only will you lose 1,000 US dollars on your phone, but you will also lose another $6,000. No matter how you think about it, it feels very unfavorable and not worth it for Xia Tian.

"Ah Tian, ​​wouldn't you lose money when you do this business?" Chung Chuhong said incomprehensible. It's not worth it to give a mobile phone for free if you charge 6,000 US dollars!

"You don't understand this." Xia Tian waved his hand and smiled, "I have bought those equipment and have started to operate. Even if there is no customer, the cost I spend is the same. Now with 50,000 paid users, at least part of the cost can be compensated.

As for the third generation of the Apocalypse mobile phone, it has been launched for half a year, and the incremental volume has begun to stagnate. The next step is to reduce the price and promote it. Now, using this method, it is just enough to increase sales.

In fact, the cost of making the third generation of the Apocalypse mobile phone is not very high, mainly because of the high R&D cost in the early stage. After half a year of sales, the cost has been recovered, so now every time I sell a mobile phone, I make a net profit. So it seems that I have lost a lot of money, but in fact I have not lost too much money.

Moreover, it is not ordinary people who can afford to charge $6,000. The fees I charge for them are quite high and expensive, and I can’t change the package within five years. So overall, I still make money."

After listening to it, Chung opened her eyes and couldn't imagine that business could still do this.

"No wonder people say that there is no business or traitor." She smiled with her lips pursed.

"Of course, otherwise how can you make a lot of money?" Xia Tian also smiled proudly.

In the past life, the competition among the three telecom service providers in the mainland was very fierce. In order to attract customers, they often launched various discount activities. Whether it is in the style or the intensity, they are much stronger than those abroad. Therefore, they naturally learned a lot of business skills through the summer.

...

In summer, the number of users of Tianxia Telecom increased to 300,000 in less than a month by charging phone bills, sending mobile phones, secure network cables, and sending rice.

Especially in summer, if you have a commercial building and a residential community, you can set up a network cable directly in your commercial building and residential community without any obstruction.

Because the Internet charges were usually deducted on time at that time, and there was no monthly allowance. It was said that the users stopped the Internet and stopped the Internet very simply.

Unlike in the previous life, because the network was covered by the year-on-year, many people rarely change the network suppliers after paying unless the network expires.

Three hundred thousand users are undoubtedly a very impressive achievement for Tianxia Telecom. Although the Internet fees and phone bills they pay cannot fully compensate for the cost of Tianxia Telecom, they are not far from making money from Tianxia Telecom.

In the future, Xia Tian knows that the Hong Kong government will launch a new plan. The new plan of the Hong Kong government just meets its needs. At that time, Hong Kong's demand for telecommunications and networks will usher in a sharp rise.

And then it was the diamond period when Tianxia Telecom developed!

...

Tianxia Telecom is developing so well, and Li Jiacheng and others are naturally jealous. They finally achieved some results in Telecom, but when summer comes, they snatched their customers, which is really annoying!
Chapter completed!