Yueyin Online Media’s listing is progressing very smoothly.

Because it now has users, click-through rates, and its profit prospects are very wonderful, both investment banks and investors are very confident in this website.

Therefore, in the early 1998, Yueyin Online Media successfully listed at a valuation of US$4 billion. On that day, a total of 100 million new shares were issued, totaling ten US dollars per share. On the day of listing, the stock price rose from ten US dollars to twenty US dollars, doubled its appreciation and grew gratifyingly.

After successful financing, Yueyin Online Media continued to burn money.

On the one hand, continue to purchase music copyrights and expand your own moat; on the other hand, purchase bandwidth and increase capacity; on the other hand, develop new technologies and recommend songs that are more suitable for him and advertisements to each user based on user listening habits; on the other hand, develop and launch various paid services to improve the profitability of Yueyin Online Media.

For Internet music service providers, exclusive copyright is its moat. It can be said that the more exclusive copyrights a Internet music service provider has, the more attractive it is to users.

Therefore, if Yueyin Online Media wants to become a big brother in the Internet music service provider forever, it must ensure its advantages in copyright.

Now, Yueyin Online Media not only cooperates with records to seek their authorization, but also directly invests in record companies and acquires music copyright distributors to ensure its leading position in the industry.

...

In addition to ensuring your own copyright advantages, on the other hand, providing users with better services, more personalized and more considerate audio-visual enjoyment is also the key to the success of an Internet music service provider.

In fact, many users are not greedy for the sake of listening to music. The library of tens of millions of songs is actually meaningless to them. Their favorite songs usually only have a few hundred songs.

Sometimes, the lack of one or two songs is not a big deal to them. So they can tolerate copyright shortcomings, but if the listening experience is not good, then they can't stand it. Just like when NetEase Music was faced with a copyright crisis, it was also used by users.

And ensuring exclusive copyright is a very difficult thing. Because in the world, as long as you make money in any business, there will inevitably be competitors. Moreover, there is still capital in this world, and some people dare to burn money than in summer.

If you can pay for exclusive copyrights in the summer, they can also buy exclusive copyrights. The global record industry launches songs every year, but there are 500,000 songs that are not a million. If you buy all the exclusive ones, don’t say that you can’t do it at all. Even the cost will be ridiculously high and it will not be worth the cost.

Therefore, purchasing exclusive copyrights and expanding your own moat is just a temporary measure. To truly retain users, we should provide them with more convenient and considerate personalized services.

This requires making a work on the software, sorting and analyzing the user's previous listening data, and then finding the user's preferences for listening to music, and then serving their preferences based on this.

This involves the collection of big data and the research of personalized algorithms. It seems simple, but it is actually very complicated. First of all, it is not easy to collect, store and analyze data from hundreds of millions of users, not to mention that it is even more difficult to analyze user preferences from these messy data.

It is also not easy to develop personalized algorithms. For example, Flix spends tens of millions of dollars every year to improve its own algorithms so that the videos they recommend are more suitable for users' tastes.

Therefore, there is a long way to go to launch personalized services.

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Although Yueyin Online Media is already a listed company, it no longer burns its own money in summer, but the money of investors, so it is not too eager for profits.

But if Yueyin Online Media is not making money for a long time, it will be a troublesome thing. Moreover, the establishment of this website in summer is not to play, but hopes that it can make money.

Therefore, it is also necessary to launch paid services and improve the company's performance.

The first paid service launched by Yueyin Online Media is to spend money to be free of advertising. After paying $9.9 per month, paying users can avoid the pain of being bombarded by advertisements and listen quietly to their favorite music.

Not everyone likes to listen to advertisements, especially for some people who have a lot of income and are more tasteful, they are even more unwilling to waste their precious time on advertisements.

Therefore, it is very cost-effective for them to spend a little money and avoid listening to advertisements. The cost is not high, and 9.9 US dollars is only equivalent to the money of a record. It is very worthwhile to spend such a little money to listen to music and not have any advertisements to disturb them. Therefore, after the launch, it can be said to be a huge hit. In the first month of launching this business, paid users reached a huge millions.

The second paid service launched by Yueyin Online Media is self-service song ordering service.

The so-called self-service song ordering service means that users can click to listen to their favorite songs by themselves. This service is originally ordinary, and many domestic music platforms allow users to order songs by themselves.

But in fact, in foreign countries, independent song ordering services usually require a fee to enjoy. For example, although spotify provides free services, free users can only play randomly, but not select songs independently.

Although applemusi also has a free trial service, it is just a discount activity. After a three-month trial period, you have to spend money to enjoy the service.

The reason why foreign music websites are so inhumane is actually due to commercial interests.

Because if users are allowed to order songs themselves, the commercial value of unpopular songs will be reduced. However, when purchasing copyrights, music websites usually purchase in the form of "package", and unpopular songs are also paid for.

If the user does not listen, the music website will lose money in this regard. Therefore, in order to fully utilize the commercial value of unpopular songs, the music website must recommend it to the user. Therefore, only random playback can make these unpopular songs also listen to by users.

Yueyin Online Media also did this before, with unpopular songs and popular songs mixed together. Users often need to skip many songs to bump into a song they like.

The paid service launched now allows users to choose songs on their own and listen to whoever they want to listen to. Of course, users must also pay $19.9 per month for this.

However, because not every region is as rich as the United States, the service fees in Africa, Australia and Asia will be slightly changed according to the local economic situation.
Chapter completed!