After Yueyin Online Media solved the copyright issue, it was finally able to get rid of the haze and move forward smoothly.

The outside world has also regained confidence in the prospects of this website, and its valuation is getting higher and higher.

Yueyin Online Media has just been established less than a year ago and has invested 800 million US dollars. Its monthly advertising revenue is around 5 million US dollars, but its net loss is as high as 8 million US dollars.

Most of the losses were caused by hardware investments. Especially for storage devices, when the disk capacity was still very low in the 1990s, saving tens of millions of songs really required a lot of money to expand.

But despite this, the outside world is still very optimistic about Yueyin Internet media.

On the one hand, the number of users is very high. In less than a year, the number of users of Yueyin Internet Media has reached 30 million, and the number of visits per day is nearly 10 million. Among all Internet websites, the number of visits of Yueyin Internet Media ranks at the forefront.

On the one hand, its business prospects have been recognized by the outside world. Most investors believe that listening to music in the Internet in the future is a major trend, and Yueyin Internet Media is not only a pioneer in Internet music service providers, but also has one of the world's largest music library, so its future prospects are naturally very broad.

Even if similar websites rise in the future, it will be difficult to compete with it. After all, it is difficult for other websites to be supported by Colombia-Universal Records just because of copyright issues alone.

Therefore, outside investors gave a valuation of $2 billion for Yueyin Online Media, which has just been established less than a year and is still in a period of serious losses.

Wall Street bankers can't wait to hope that Xia Tian would list Yueyin online media as soon as possible, completely forgetting that Xia Tian had refused to list their lightning emails many times before.

The Wall Street banking industry, which remembers food and not fights, came to the door with the initiative, hoping that Xia Tian can change his mind this time.

What surprised them was that this summer did not drive them out, but instead agreed to list Yueyin online media.

As soon as the news came out, Wall Street was shocked.

...

Xia Tian’s Lightning Email was actually founded with Yueyin Online Media.

At the same time, Tianxing Media, which is responsible for digital advertising, is also established.

The advertisements published on the two websites of Lightning Email and Yueyin Online Media are agents of Tianxing Media.

So although this advertising company has just been established, it is still developing with two popular Internet websites. It has now become a well-known digital advertising media in the industry.

In the future, Tianxing Media will cooperate with other small and medium-sized websites to place the advertisements it attracts on other websites to earn more money.

Of course this is a later story.

Lightning Email was founded at the same time as Yueyin Online Media, but because Lightning Email has no copyright disputes, Yueyin Online Media must develop more smoothly.

In less than half a year, it has become the world's largest email service provider, and has successfully achieved profitability by launching various paid services.

Therefore, it was targeted by Wall Street investment banks a month or two ago, hoping that summer can push it to go public. However, these investment banks were rejected by summer.

This time, these investment banks did not have much hope inviting Yueyin online media to go public. They just wanted to give it a try. But unexpectedly, Xia Tian agreed, and for a moment, they were really overjoyed.

The outside world was quite puzzled by Xia Tian's sudden change of nature, and he couldn't figure out why he changed his mind.

...

In fact, the reason why Xia Tian agreed to go public with Yueyin online media is very simple, because the Internet music service is not as profitable as you imagined.

In my previous life, although computers have become popular, the Internet speed is also very fast, and listening to music online is very convenient. You can listen to music anytime and anywhere with your mobile phone. The usage rate of various music websites and apps has reached its peak. However, there are not many music websites that really make money.

On the one hand, copyright issues are the primary problem that plagues every music website. In addition to the huge copyright fees they have to pay every year, the most important point is that even large service providers such as qq music, applemusi, spotify, etc. have insufficient copyright, and it is difficult to dominate the world and cover the sky with just one hand.

User loyalty is very low. If you can't find the song you want on a website, they will change to another service provider at any time and will not stay for too long.

Just like NetEase Cloud Music, when it first debuted, it won the love of users with its fresh interface, accurate song recommendations, thoughtful community interactions, etc. However, when there was a problem with its copyright, many users who praised it before immediately abandoned it without looking back.

Although Yueyin Online Media is backed by Colombia Universal Records, if you want to develop in the future, you will definitely have to strive for more music copyrights. This money will definitely not be small, and it will continue to invest, and there is basically no end.

In this way, it is still unknown when and how much money can Yueyin Online Media make.

If the company does not go public, then summer will continue to invest money and remain in a loss-making state. If it goes public, then the loss will be the money of shareholders, which is not about summer.

On the one hand, the profit prospects of Internet music are actually not as beautiful as imagined.

Although Lightning Mailbox also suffered losses in the early stage, its profits are expected. Because Lightning Mailbox is essentially a business software. People are also willing to spend money on business software psychologically.

For example, people are willing to pay for software such as photoshop, illustrator, dreameaver, etc. because people can use it to make money, so they psychologically think that these software are valuable. However, if it is a software that is more entertainment-oriented, people are unwilling to pay for it.

Yueyin Online Media is an entertainment software that is not easy to create value for users. Therefore, when users use its services, they subconsciously are reluctant to pay.

Apple's applemusi has hundreds of millions of users due to its global sales of Apple phones. However, Applemusi's paid users are only 20 million. This is already a good idea.

For example, domestic music apps make even less profitable, and most of them now live by spending money. Many users are used to free and have no sense of paying at all.

In addition, the fact that the Tuoban cannot be completely eradicated will also affect income. Therefore, Internet music still has a long way to go if it wants to make a profit. It takes a long time to cultivate the habit of paying users, and it will cost a lot of money during this period.
Chapter completed!