After pretending to be a wool dealer and going through the process, Li Chao became more and more satisfied with the operation of the newspaper. The classes he taught with the presidents, editors and managers who were in charge of the newspaper were very effective, and they understood it very well, even exceeded Li Chao's expectations.

Ancient people were not inferior to modern people at all. When Li Chao explained the process model, they quickly understood it thoroughly.

“How much is the advertising fee for the first issue now?”

In the president's public room, Li Chao sat in his own position and asked the vice presidents, editors, managers and other backbones who came to the meeting in the club. The Tang Dynasty Banyuetan, although Li Chao is basically in a sheep state and is not caring about it, he is still the only president and editor-in-chief.

It's just that I haven't come for too long that some newly recruited guys don't know the president anymore.

"Our advertisement last issue sold the best issue in history, and sold it for a total of 300 guan." The vice president said proudly. This is a half-white literati. He used to be a slasher and pen official. He has good writing skills and has some talent. Unfortunately, he has not met his talents. He wasted half of his life and was always just a minor official.

Li Chao later specially hired him as the vice president and presided over the daily life of the Banyuetan.

Banyuetan was originally part of the printing house, but Li Chao had long left him alone, and now he is responsible for his own profits and losses, and belongs to Li Chao's newspaper.

Three hundred guan, for the vice president, this is a very good number and is worthy of pride. After all, three hundred guan is 300,000 yuan, and there are no books or products sold. They just add some advertisements in various cracks of their reports, and then they sell 300,000 yuan in one issue.

Three hundred thousand coins piled together, and they were nearly two thousand kilograms of copper.

However, Li Chao was not very satisfied.

It is only 300 jin of money, but it is not enough for the newspaper's issuance cost. In Li Chao's plan, the advertising fee is not only higher than the newspaper's printing and distribution cost, but also much higher, with a lot of balance.

Last issue, 3,000 newspapers and 3,000 supplements were distributed, and the costs of editing, printing and publishing were not high. Even if you use movable type printing and cheap paper and ink produced by new technologies, it still costs 200 texts per book, and this price is not cheap.

When it was released, it was finally sold for fifty texts, which was equivalent to losing 150 texts for one book. If the main magazine plus 6,000 supplements were added, it was equivalent to losing 900,000. This money was filled in with advertising revenue. It only sold for 300,000 advertising fees, which was equivalent to the most popular issue sold in history. The supplement was released, but it failed to make a penny and lost 600 cents.

Of course this is not possible.

Li Chao also plans to reduce the Half Month Talk to twenty cents, or even ten cents per book. The more expensive the fee, the fewer people will buy it, and the less influence the Half Month Talk will have.

For Li Chao, who is determined to expand this newspaper and build a platform, he is unwilling to sell one or two thousand copies all the time. He hopes that one day, the newspaper will sell ten thousand copies.

A newspaper charges fifty words, and it is definitely impossible to sell ten thousand copies.

If you spend 5 cents a serving in the future, it is not impossible to sell 10,000 copies.

The key is the advertising cost.

"Add ads, and you can also get some page-spread ads that can be sandwiched in the book."

This kind of page-scattered advertisement is equivalent to a full-page advertisement. It is opened separately and carefully typed, and even illustrations can be made. At that time, it can be directly bound in the half-month talk or directly stuck in it. Anyway, it will highlight the advertising effect. In this way, it can even be sold for several consecutive issues without revisions, which saves money and trouble and has good results.

"In the next issue, our advertising costs will be increased, our advertising positions will be increased, and even special full-page advertisements will be produced. My requirement is that our advertising rental fee will be 800 yuan in the next issue, and our half-month sales price will be 30 yuan per book. I hope that we can stabilize the sales volume in the next issue to 3,000 yuan."

When the vice president heard this request, he wanted to speak but stopped.

A manager couldn't help but say, "Duke, we can print more than 2,000 copies at present to keep the cost of each book at 200 cents. If we print 3,000 copies, the cost will not be much lower. If we print 3,000 copies for half a month, the cost will be at least nearly 600 coins. If each book is only sold for 30 cents, the loss will be too great."

Li Chaodao, "So I asked for advertising fees to be sold at least 800 guan. In addition, the printing cost can still be compressed. We use movable type printing, paper from our own papermaking workshop, and ink. We train our own apprentices and try to reduce unnecessary expenses. I have calculated that we can reduce the cost to 100 cents per month. In this way, we print and distribute 3,000 copies, which is only 300 guan."

"If we sell the advertisement to 800 currencies, we can still make a profit of 500 currencies."

"Duke Zhao sold 800 guan in one period, 1,600 guan a month, and more than 15,000 guan a year. This is impossible. The best we sold in the last issue was because we distributed 3,000 supplements, which was equivalent to selling 6,000 advertisements, and only earned 300 guan. Eight hundred guan. It's too much, and it's impossible."

"How can you know if you don't do it? A year ago, did you know there are newspapers like this? Do you know that newspapers can still be sold for money?"

"Now our Banyuetan is the only newspaper, and its name has been put out. Everyone knows that this newspaper has a high influence. The advertising effect is also very good, and merchants are willing to advertise. But I found that you don't know how to sell advertisements. You just sit here and wait for merchants to come to the door, and the advertising business they receive is also very complicated."

Li Chao taught them a lesson without any politeness. It would be a win-win situation for advertising to sell well. Businessmen were promoted, while newspapers received funds. But now newspapers obviously don’t understand advertising marketing.

Think about the CCTV kings in later generations, they can get hundreds of millions in just a few seconds.

"Our half-month talks are not accepted for all advertisements, not all advertisements. When we advertise, we must be selective and even unique. For example, if we only receive one or several similar advertisements, or even each advertising space, we can let merchants bid for the price, and those with the highest price will win."

Everything has to compete.

"We also have to publish some high-quality advertisements to advertise for some businesses with greater influence and strong strength."

A group of people were stunned when they heard this, and there were so many things to advertise for businessmen.

"But you also have to remember one thing: Never make false advertisements. You must be cautious in using advertising slogans, don't brag randomly, and don't turn black and white into fakes and real things. What we sell is not advertising, but our influence. We cannot ruin our credit, we must maintain our credit and our influence. It is not that whoever gives money, we will advertise to whom, nor that whoever gives more money, we must have a set of standards. The advertisements we make must be real, do you understand?"

"Remember to take the initiative, don't look down on businessmen, and don't regard advertising to businessmen as a kind of alms, no, cooperation. We and businessmen have cooperative relationships, mutual benefit and win-win situations. When one day, when we have enough advertising revenue, we can sell our newspapers cheaper, or even just one penny."

A half-month talk of more than 100 pages per penny shocked the managers of those newspapers.

"Remember one thing: the money for selling newspapers is far less than the money for selling advertisements."

This model was so common in later generations, like watching TV or listening to radio, it doesn’t cost money. They own advertisers to listen to the payment instead of those viewers.

"Remember our goal, sales exceed 10,000 yuan, and sales price per article. This is our purpose of publishing newspapers. We launch the best content to make everyone like our content, believe in our content, and then use our influence to charge advertising fees to promote advertisements to our readers."

Li Chao didn't know how many people understood his lesson, and how much they understood. But it didn't matter, he believed that these people were very smart and would slowly understand this pattern.

With the Tang Dynasty, there will definitely be other newspapers and journals in the future, but Li Chao is not afraid of imitation or copycats, as long as they have more advanced ideas and models.

Then half a month's talk can be imitated forever and will never be surpassed.

Without high-quality content, where can readers come from, without sales, where can advertising volume come from, without advertising, where can advertising fees come from? Without advertising fees, how can newspapers sell so cheaply?

If others don’t understand Li Chao’s model and simply imitate it, they will lose all their pants.

After all, it costs hundreds of cents of coins to print any issue. Li Chao sells one for twenty or thirty or even three or five cents, but others can only sell it for twenty or three hundred cents. No one is willing to buy theirs.

The sales volume of one issue in the half month is 5,000 or even tens of thousands. Others sell hundreds of copies in one issue, and merchants will definitely place advertisements on Li Chao.

One by one, one by one, it is difficult to imitate.

After the meeting, Li Chao asked them to take the initiative to attract advertisements. It would not be easy to increase the advertising fee from 1,200 to 700 to 800.

But Li Chao gave them tasks and set the standards for reward and punishment. The time is coming to compete for business.

"Where is the manager?"

A group of people walked into the newspaper office, and a person in front of him, who looked like a manager shouted loudly.

A manager stepped forward to greet him.

"What's wrong with this guy?"

"I am the manager of the Huai'an Prince's Mansion. Our prince also wants to write an interview, just like Princess Pingyang."

Li Chao couldn't help but smile after hearing it from behind.

Unexpectedly, Li Shentong, the King of Huai'an, was quite fashionable. As soon as Li Xiuning's interview was released, Li Shentong wanted to make headlines and became addicted to celebrities.

"Sorry, we can't write it."

"Why can't I write it?" the manager asked, "I understand. You have to collect money before writing it, right? No problem. Our prince said that he has finished writing it. I will give you a hundred stale money!"

"I'm so sorry, I can't write it."

"Bold, are you punishing me if you toast or not?"

Li Chao smiled and walked forward, "It can be written, but the price is not cheap. We can write a long article of tens of thousands of words for the King of Huai'an, just like the one of Princess Pingyang, but that short article cannot be written. Write a long article, which costs one hundred guan. But if you want to print it, it will start from a thousand copies, and a thousand copies will charge 300 guan. If you need to print more, you must increase the price at this price."

Li Chao suddenly thought that this could become a profitable project. Rich and powerful people like fame. When editing family tree and writing epitaphs, they often have to ask famous people to write, but the cost of mopping is not cheap.

Now that Li Xiuning's interview was released, these people couldn't help but see a way to show their reputation more easily. I also asked the newspaper to write an interview, and wouldn't it become famous all over the world by then?

However, Li Chao would not give them a section on the first half of the month’s talk, but he could write long biography for them and publish them separately in the name of the supplement, which would not affect the Banyuetan anyway. Li Chao even asked them to pay for the money for printing the supplement himself and then give them free of charge with the official magazine at that time. Anyway, these people don’t want money, just for a name.

Write a 100-month article and print a 1,000-month book and 300-month book. As long as you have money, Li Chao doesn't mind asking the newspaper to serve these powerful people. Anyway, you don't have to complain about the money.

Writing a personal biography of tens of thousands of words or a personal bragging history is not illegal anyway. Anyone who has read books for more than ten years is competent and can easily make hundreds of coins. This money is more profitable than selling health products to the elderly.

The first column of characters started, and Li Xiuning became a heroine, especially as a student of the Imperial College and countless rangers in the east and west cities of Chang'an. Occasionally, many of the illiterate Chang'an rangers wanted to buy a copy and carry it with them.

Li Chao is preparing to write the second issue.

Li Xiuning has a good start in this issue. Who will write about the second issue?

Li Shimin? It’s not very suitable. He is the prince. His identity should appear in official history books, in daily life notes in the future, and in the future it will be written as the original official of Emperor Taizong. What’s the matter?

Let’s continue my own ideas and prepare to write a biography of heroes of the Sui and Tang Dynasties.

After the heroine Li Xiuning appears, it should be our Shandong hero Qin Shubao.

It is a bit difficult to respect the facts, not to make too much processing and creation, and to highlight Qin Shubao's image as a hero. It cannot be written about Qin Qiong being a captain, nor can it be written about his father being a general of the Northern Qi Dynasty. Qin Qiong did not have the uncle of the King of Beiping, and of course there was no cousin Luo Cheng, the cousin of the fool Luo Shixin, and the follower of the fool.

We have to respect historical facts.

Qin Qiong was the son of a small Shandong official. Later, as an official's son, he became a guardian in the Sui Dynasty's tent and became a personal soldier.

Well, I have to add the old iron gun and focus on this paragraph.

Come to Hu'er, Zhang Xutuo, Luo Shixin Pei Renji, Li Mi, Cheng Yaojin, Wang Shichong, Shan Xiongxin, and then go to Tang and become under Li Shimin's leadership. Here we focus on describing that Li Shimin must face the front.

The battle with Yuchi Gong is about to fight against Liu Wuzhou. Here we focus on describing that the two heroes must fight fiercely. Three whips and two maces must be replaced. This must be there. Qin Qiong must have a pair of tile-faced gold-suited maces, and Yuchi Gong must also have a thirteen-section steel whip.
Chapter completed!