Li Chao rode back to Duke Zhao's mansion, and was still far away, and saw Li Xiuning's carriage. He couldn't help but frowned. Why is Princess Pingyang coming again?

He didn't hate the princess, and they were really innocent, and they were very chatting.

But now Li Shimin warned Li Chao several times, which is indeed a problem. After all, rumors spread endlessly, especially the romantic scandals, which are the most talked about by the people. The women at home now hate Pingyang.

Li Xiuning probably found a person who could talk to him, or because of the discord between husband and wife, he was a little lonely, and regarded him as a confidant, and had nothing to do to express his thoughts, and learned military tactics by the way, and sent his children to class. As he ran, he became accustomed to it and ran to it, so he ran here without any trouble.

Alas, sister, it’s hard for others to gossip or spread rumors.

When he entered the door with a headache, the servant came over to take the horse. Li Chao walked through the front yard and saw Cui Yingying accompanying Li Xiuning. When Li Xiuning saw Li Chao coming back, he greeted him with a smile. Li Chao squeezed out a smile.

"Sanlang, you are back, the princess is asking you for something."

Cui Yingying stood up, walked to Li Chao and said, "I have something to do, you are here to accompany the princess." After that, she said goodbye to Li Xiuning. When she passed by Li Chao, she glared at him secretly.

Li Xiuning didn't notice this scene. She held a book in her hand and said to Li Chao excitedly, "Sanlang, the latest half-month talk has been made. The first issue of the characters above is my interview, and there is also an supplement behind it, which is also written by me. It is really well written, and it is even a bit too good. I am not as good as you wrote."

The section on the character of the Banyue Talk finally began. The first issue was Princess Pingyang Li Xiuning. The title was that she didn't love red makeup and was a heroic lady. The first chapter of the official magazine was not long and was compressed into three thousand words. However, the supplement published with the official magazine was a biography of Li Xiuning, with tens of thousands of words.

This kind of length is used to write about a person, which is a very novel genre, even unprecedented. In the past, only the emperor's official can have such a long chapter. Generally, the biography of civil and military officials in the history of the country was mostly thousands of words.

In particular, Li Chao used not to write dry historical books and biographies, not to remember events, but to write stories. According to Li Xiuning's experience, he had some details and briefs. Through several things and key descriptions, he highlighted the heroic spirit of this female hero, and described her as an extraordinary heroine.

It's a hero, not a princess.

Anyway, even Li Xiuning blushed after seeing it herself, and even felt that she fell in love with this person.

For the initiator Li Chao, this is really nothing. In the past, paper was precious and there was no printing technique. The spread of culture had to be hand-copied, so there were few long-term discussions.

In addition, the court prohibited private history and biography, so when Li Chao's interview came out, it was amazing.

Papermaking was developed rapidly in the Northern and Southern Dynasties. Now, it is getting bigger and bigger. With the development of ink making and printing, Li Chao's newspapers were created. Then Li Chao introduced advertisements, which greatly reduced the cost of publishing reports.

Especially after the printing workshop had its own papermaking and ink making workshop, Li Chao took out a lot of techniques to let professional craftsmen understand and copy them. Now the Bashang Printing House has more advanced velvet paper and bamboo paper. Especially the newly produced bamboo paper, which is quite ideal for printing, and with the developed new printing ink, the printing efficiency is greatly improved.

In addition, the use of movable type printing technology to print newspapers has brought Banyuetan, a cross-age product to the great age in advance.

Without technical restrictions and many other restrictions, there are no problems with adding a character version, character interviews, or even adding detailed biographical discussions in the half-month talk.

But when this thing appeared in front of the world, it was still quite shocking for everyone.

Through newspapers and words, countless people in Chang'an City have learned so intuitively for the first time that Princess Changping was, knowing her past, her experience, and even finally witnessing her true appearance.

Li Chao asked the painter to give Princess Pingyang a portrait, then carve it into a plate, and print it into an illustration.

Although Li Chao is not very satisfied with this illustration print, for people of this era, many people know about Princess Pingyang for the first time, and also know the appearance of this princess.

In fact, there are only six or seven similar illustrations like this.

"Sanlang, thank you!" Li Xiuning's face turned red.

Li Chao sat opposite him, "I just presented a real you to all the people of the world."

"But you wrote me so well, so amazing."

"No, that's you, no exaggeration or bragging, that's you, Princess Pingyang Li Xiuning."

Li Chao asked Pingyang last time, and her name was indeed Xiuning. After obtaining her consent, Li Chao also wrote her name in the interview. For the first time, people knew that Princess Pingyang was originally named Li Xiuning. Writing her name was actually to make her more special like an ordinary man, like other generals.

She is the heroine of the Tang Dynasty, the third lady Li Xiuning, and the Princess Pingyang of the Tang Dynasty.

"Princess, you have now become the idol in the hearts of many people in Chang'an City. It won't take long to become the idol and hero in the hearts of many people in the world!"

"How is that possible."

"Of course, and it's true. We sold 3,000 copies in this half month talk, with your interview on it, and we released 3,000 copies of the supplement. The news from the bookstore that the half month talk in this half month talk was very popular and had already been sold out. All three thousand copies of the supplement were sold out, and even in several of our bookstores, many people came to buy it. Do you know that the Imperial College alone asked us to pre-order more than 1,000 copies."

There are many exciting contents in this issue of the Half Moon Talk, such as the explanation of the Xuanwu Gate Incident, such as the many prince orders issued by the new prince, and the interview with Princess Pingyang.

In short, this issue is of great collection value.

In addition, after Li Chao introduced the advertisement, the sales price negotiated by half a month was greatly reduced, which made many people affordable.

Li Xiuning actually bought a hundred copies and treasured them.

Li Chao’s plan is to talk about the half-month period in the future, half-ten days, or even five days, to introduce more advertisements, make the content more fulfilling, and become the leader in the press and awesome in the industry.

Then the price will be lowered so that more people can afford it. They even want to take the imperial car to help the imperial court publish the current affairs information of the imperial court for free, and also have the function of the imperial newspaper. At that time, the newspaper will be distributed throughout the country through the imperial court's post system and become an official newspaper.

The higher the sales will be, the more advertising fees will be, and the lower the cost of the newspaper will be. What's more, the use of movable type printing technology, coupled with the new papermaking and ink making, has made the cost of this newspaper less and less.

Li Xiuning chatted excitedly for a while before taking her two sons home. Li Chao had dinner at home and went out of the city to go to the papermaking workshop.

The papermaking workshop is located in Wannian County, not far from Beijing.

The newspaper that the Tang Dynasty Banyuetan was located here, including editorial offices, printing factories, sales offices, etc.

There was a busy scene everywhere.

"Are you here to book an advertisement? Please come here to get the number and queue up." A young man looked at Li Chao, who was dressed in casual clothes, and came over with a smile, showing him enthusiastically.

Li Chao looked at his outfit and casual clothes, but his clothes were all silk, and although he was young, he was very imposing.

Ke Shisan wanted to scold him, but Li Chao waved his hand to stop him.

"Well, thank you for your advice." As he said that, Li Chao took out his purse and took a few copper coins for him.

According to the direction pointed by the young man, a table was placed under a corner of the printing club, where a literati was sitting, and there was a group of people queuing in front of them. Most of them were wearing silk and looked very rich.

Li Chao walked over with his people and automatically lined up at the end of the team.

"This brother is good, I am the manager of Wufu Silk and Satin Village. My surname is Liu and Liu Yong. I don't know which business this brother is in?"

As soon as he stood up, the middle-aged man in front turned around and took the initiative to say hello.

Li Chao smiled, "I have a surname of Li, who is in the wool business. Brother Liu can be called me Li Qing."

"The wool business is good. Since the wool spinning technology and hand-knit sweater technology that came back from Taozhou, we have opened a lot of wool spinning workshops in Guandong. Many people also buy wool and knit sweaters home. The demand for wool has increased greatly. If there is wool, there is no need to worry about sales. They are all robbed. If you do wool business, why are you here to advertise?" Liu Yong asked.

"I mainly buy wool. As Brother Liu said, wool is scarce now and is out of stock everywhere, so I also come here to advertise to see if I can find the source of goods."

Liu Yan is very good at talking and enthusiastic.

"Then you have come to the right place. Let me tell you, the advertising effect of the Tang Dynasty's half month talk is very good. If you spend some money and advertise, the whole Chang'an will know it. In less than half a month, the whole Jingji will know it. This is better than asking people to shout. Think about it, if you ask people to shout, how many people do you have to invite? If you want people in more than 20 counties in the entire Jingji, how many people do you have to invite?"

"And, this advertisement has been around since it was posted. One trip to ten, ten spreads to hundreds, which is amazing. Last month, Wanfu Furry Store in Dongshi opened a new store. In the last half month of the month, it was just a few dozen words, a line of words in the crack, a big reward for opening, and a 20% discount. What's the result? Thousands of customers came that day and bought all the inventory he prepared. Oh my god, I bought all of them. I was originally planning to sell them for two months."

"It really has such a good effect?" Li Chao asked in surprise.

"That's not the case, the effect is so good."

"This advertising fee is not cheap, right?"

"That's true, but every penny is worth it. It's still very cost-effective. You see, many merchants are coming to advertise now, and they can't even queue up. They have to come here to spend money to buy numbers before they can talk to them about advertising by number. I heard that the advertising fee has increased a lot, but there are still many people rushing to advertise."
Chapter completed!