"Star Wars: The Force Awakens" allows Chinese filmmakers to see the huge potential and infinitely beautiful future of the Chinese film market, and also makes them feel stress and crisis.≥,

Feng Daya, a famous mainland director, stated at the commendation meeting of the Directors Association, "Star Wars: The Force Awakens" has a box office of over 400 million yuan in a single day and a box office of over 1 billion yuan in three days. Duke Rosenberg really can't find any opponent, but domestic movies must hold on!"

Of course, in the Chinese film market where the number of screens is still growing, these records may be refreshed soon, and it is a matter of opinion on how big the meaning and value of the so-called "film history record" is.

But it is undeniable that these data can indirectly reflect the popularity of "Star Wars: The Force Awakens" in China, and also allow Duke to continue to occupy the position of the box office champion of Chinese movies since "The Lord of the Rings 3: Return of the King".

While promoting the achievements of the Chinese market, Duke also specifically asked Tina Fei to find some North American media analysis, and put it on the media and the Internet here to continue to increase the topic of "Star Wars: The Force Awakening".

"Star Wars: The Force Awakens" can be said to have set a benchmark for all film series in terms of the diversity of its starring lineup. It has Chinese actors like Daniel Wu, as well as Latino actor Oscar Isaac... This movie is also the most weakened series of 'male hegemony' in the same type of blockbusters. Actresses also have a good opportunity to show their skills."

"This is an important lesson worth learning in Hollywood, not only do they have diverse starring roles, but they are flesh and blood, and they don't deliberately cater to it."

Reports appearing in Chinese media also specifically excerpted some North American data, "Star Wars: The Force Awakens" in North America are female. Among the racial composition, 37% are Hispanic, 35% are white, 24% are Asian, 10% are African, and other races."

In fact, this is part of the reason why Star Wars: The Force Awakens are selling well in North America, with more than 70% of the audience outside of white people.

Against the backdrop of the increasing proportion of Asian and Latino audiences, highlighting diversity is a very cost-effective means.

Everyone who goes to the cinema to watch Star Wars: The Force Awakens can find a character on the screen that makes them feel identity. Duke's efforts in starring diversity have helped the film attract a large number of fans in South America and other parts of the world.

By the same token, if the economies of those black countries are well developed enough, Duke would have created an African-American starring. Unfortunately, almost all black-dominated countries are synonymous with chaos and poverty.

In order to promote and attract attention, the companies and people behind the scenes of a film can always create many topics.

"Star Wars: The Force Awakens" was popular in China, and Duke was also busy with publicity and announcements in China. The topics that North America continued to create were also conveyed to the other side of the Pacific by Warner Bros. to increase the film's own halo.

The person who stood up this time was Stan Lee, who spoke an old topic. Such topics have long appeared on the desks of Marvel Comics and Duke, but this is the first time it has been made public to the media.

"Can such a fantastic idea be realized by crossing Star Wars and the Marvel Universe?"

This is one of the hottest topics on the Internet in North America and China after the start of the new week.

Now, Lucasfilm and Marvel Studios are both under Duke, and many fans speculate whether Duke will allow the two major cinema universes to appear on the screen.

During a Marvel promotional event, North American media raised this question to Stan Lee. Stan Lee was optimistic about this, "I don't know how many characters a movie can contain, but if Duke thinks this can work, he will definitely find a way to make the two universes intersect."

It is also a Marvel tradition to have multiple independent characters appear in the same film, and "Avengers" is the representative. Stan Lee also said: "In "Avengers", Duke lets multiple superheroes combine, and we can get more characters to join in. If Luke and Skywalker are also members of the Avengers, how interesting it would be!"

If Marvel and Star Wars two cosmic IPs join forces, it is really hard to predict the future.

Of course, Stan Lee said this because he was instructed by Duke, and also to promote "Star Wars: The Force Awakens" and "Avengers 2: Ultron Project" which will be released in May. Judging from Duke's own plan, this "cross" will have to wait for many years even if it can be realized.

Whether this is reasonable or not is not a problem at all.

As long as the profit is high enough, no matter what universe it is, Ultraman Duke of the Huluwa can be added, so there is no need to worry about consuming fans.

The promotion and marketing of "Star Wars: The Force Awakens" almost occupy all the main positions of the Chinese Internet and traditional media.

If a person has opened various apps this week, he might be surprised that the posters of "Star Wars: The Force Awakens" occupy their open-screen advertising locations, from Ele.me, Moji Weather, to QQ Space, Sina Weibo, to Didi and Kuaidi Taxi, almost none of them are spared.

On the streets, you can also see various Star Wars elements.

From the layout of the mall to the goods in the store, if you happen to pass by Le Meridien Shanghai Shimao Royal Hotel these two days, you can see two lightsabers standing on the top floor, pointing directly to the sky.

Now, any movie released in China should be highly expected by Hollywood production and distribution companies. The quota for the introduction of account-sharing films every year is only so many. Since I have worked hard to bring the movie to China, Duke and Lucas Pictures naturally hope that they can sell it at a good price.

When Star Wars was first popular, the scale of the Chinese film market was still very small. In addition, the Star Wars series itself has been around for some time, and the science fiction elements and grand worldview in it have no development in China, so Star Wars became a movie series in China with no audience base.

A few years ago, the seemingly widely circulated "May the Force be with you" said that most Chinese audiences had no practical significance.

What kind of people are there now watching movies in China? Duke has been allowing professional companies to collect relevant data in recent years. Young people born in the 1980s and 1990s who have never experienced the "Star Wars" era contributed 77% of the box office of Chinese films.

Five years ago, there was undoubtedly a huge gap between China's mainstream audience and Star Wars.

Thinking back to the beginning, Duke's biggest task for Catherine Kennedy and Lucasfilm was to use various marketing resources to fill the gap with the cooperation of Time Warner.

At least, those various marketing should be able to arouse people's curiosity and go to the cinema to experience the baptism of the Force.

Therefore, Lucasfilm's strategy is to allow Star Wars elements to occupy the public's attention through various publicity and derivatives, and use various kols and fans to trigger topics.

In short, it is all star wars that can be seen from the eyes and ears.

All of this can be said to have been planning for a long time, and it started when Duke bought Lucasfilm.

Long-term persistent efforts are also one of the basic conditions for the explosion of "Star Wars: The Force Awakens" in China's box office.

In addition, the success of the film in China is also inseparable from the promotion of its partners. Among the many partners of Duke and Lucasfilm, some are multinational companies with long-term cooperative relationships with Duke. For example, Lego, who makes toys, has always been a major manufacturer and seller around Duke's film. Yili, from China, has been one of the main sponsors since he started filming and producing "Transformers".

Whether it is Lego or Yili, they all have one common feature, that is, they all have strong retail channels and the funds and capabilities to do high-intensity and high-density marketing, which can provide some assistance to "Star Wars: The Force Awakens".

So, it is not difficult to imagine how grand the scene would be when "Star Wars: The Force Awakens" was released in China and all the merchants started to promote the pre-set release dates in Lucasfilm and Warner Greater China.

Among all the partners, Yili is perhaps the one that has created the largest sensation for Star Wars China. This dairy company imprinted the images of Storm Band and BB-8 on its own advertisements, and placed them in almost all advertising locations that can be placed, from subway stations, bus stations, newspapers, supermarkets, shopping malls, convenience stores, to various mobile apps and circles of friends.

Yili even found jokesters on Weibo and many Chinese celebrities to do implanted advertisements.

Of course, this is also a good opportunity for Yili to promote.

From the channel, this is the most comprehensive time that Yili has done. In addition to Wei Kezi's failure to catch up, all categories under Yili have also participated in this cooperation, and the advertising has attracted more than ten times the attention it usually has.

In the following days, "Star Wars: The Force Awakens" continued to make rapid progress in China, and its single-day box office has never dropped below 100 million yuan. After a full week of release, the total box office in China had exceeded 1.5 billion rmb.

This is also the fastest box office record in Chinese film history with a box office of over 1.5 billion.

Faced with such a high box office, the filmmakers here also went to the theater to watch, but many of them wore tinted glasses.

For example, Feng Daya publicly claimed in an interview that "Star Wars: The Force Awakens" was very ugly. Twenty minutes after the opening, he couldn't stand it and could only choose to leave early.

Such criticism is also a good thing in some ways. After all, no publicity can hype the same topic for a long time. (To be continued.)
Chapter completed!