Box office is by no means the only criterion for judging the quality of a movie. There is no doubt that even a typical commercial director like Duke cannot deny this. However, for film companies, Duke, and for Star Wars: The Force Awakening, box office is the only criterion for judging, especially in the Chinese market, box office accounts for more than 90% of Star Wars' revenue here.

Indeed, Star Wars’ peripheral products have penetrated into every corner of the world, but the Chinese market is definitely an exception. Perhaps the large and medium-sized cities here can also see Star Wars toys and cultural T-shirts, but most of them are counterfeit products.

Duke is very clear that at this stage, he wants to make peripheral products such as bb8 and Jedi Lightsaber that are sold well in North America and other mature film markets, which can also be dumped in the Chinese market. It is simply impossible. Although the surrounding industries in the Chinese film market have already reached a certain scale, for films like Star Wars: The Force Awakening, their sales can only be said to be better than nothing.

In the plans of Lucasfilm and Duke, the Star Wars: Force Awakening project does not expect to make profits from the Chinese film peripheral market, but rather cultivates Chinese consumers' interest in Star Wars and its peripheral products, laying the foundation for future film box office and peripheral sales.

The market needs to be cultivated, and there will be no market in this world that is extremely mature when it is just starting out.

If you want to lay the groundwork, consumers in the Chinese market must at least watch Star Wars: The Force Awakens, Duke's choice of Daniel Wu, and a series of plans formulated by Lucasfilm and Warner Bros. are all extensions of this established strategy.

Therefore, box office is the only criterion for testing the success of Star Wars: The Force Awakening in the Chinese market.

The former Star Wars: The Force Awakens, which lacks the publicity points of Daniel Wu, which are full of hype gimmicks like Daniel Wu, and the director is not the most influential Hollywood director like Duke. Walt Disney's publicity and marketing strategy focuses too much on first-tier cities, which directly caused the film to perform well in the box office in first-tier cities, supporting nearly 70% of the film's Chinese box office. In the market in non-first-tier cities, it is a situation where both box office and audience reputation are defeated.

In order to avoid these, Duke had already asked Lucasfilm and Catherine Kennedy to do enough work, and even did not hesitate to authorize the first six Star Wars for free on TV stations and online video media here.

According to Duke's expectations and the feedback from Warner Greater China in China, Lucasfilm's box office goal for Star Wars: The Force Awakens is 2 billion rmb!

Perhaps it was because Lucasfilm and Warner Bros. did enough work; or maybe it was because Duke had unique appeal among global film directors; or maybe it was because the previous month's Taiping Round and a Step Away led the whole month of bad film season, causing the market to be hungry. All the potential suddenly exploded.

So, the day when Star Wars: The Force Awakening was released in China, gave Duke, Warner Bros. and Lucasfilm a big surprise.

In the release of the mainland Chinese market, Star Wars: The Force Awakening, just like in most parts of the world, was the first to break the box office record of midnight and midnight with 510,000 rmb; during the day, it showed a destruction of Gula. It frantically swept away 3400000 rmb, and coupled with the zero-point game and statistical error, the daily box office statistics reached 400000000 rmb, far from the 20000000 rmb record set by the Avengers in May and June in the previous two years.

In fact, the so-called "zero-minute show" is not just a zero-minute show. Because there are too many audiences dispatched at midnight, many large chain theater companies such as Wanda Cinema also arranged screenings at 2:45 am that day, and all of them were full. Many viewers were already past 5 o'clock after watching the video, and basically they could just wait and see the sunrise.

After the sun rises, Star Wars: The Force Awakens further opens the crazy mode, with cinemas all over the country, and tickets are hard to come by; if you want to get a good seat, you have to buy tickets for several days in advance.

In the end, Star Wars: The Force Awakens swept away a box office of over 400 million rmb in a single day, setting the highest in Chinese film history; and the previous historical record was also created by the Avengers directed by Duke.

"The previous time, the Avengers directed by Duke Rosenberg have given us the most optimistic estimate of the Chinese film market,"

A theater company head who was interviewed was not stingy with his praise, "The Star Wars: The Force Awakening, directed by him, doubled everyone's imagination of the Chinese market."

"Star Wars: The Force Awakens the Day of Gold!"

On the second day of the film's release, such titles appeared in almost all large websites and mainstream media, and the chain effect brought by high box office was also maximized.

At present, the total screen volume in the Chinese film market has exceeded 25 ooo, and the total number of screenings per day is about 15 ooooo. Generally speaking, if the screening ratio reaches about 50%, it can be called a "phenomenal film". The daily screening ratio of Taiping Round is 54.2%, and the one step directed by Jiang Xiaojun was 58% when it was released last month, both of which set the highest screening record at that time.

These are the benefits that only domestic films here can enjoy, but there is one thing that you can never forget, that is, capital will not go against profits no matter what.

Originally, Star Wars: The Force Awakening's daily screening rate was only 51%, but the box office of 400 million rmbs it won was like a heart-warming agent to stimulate the nerves of Xingfang Zhongchao and all theater companies. They didn't care about Star Wars: The Force Awakening is a movie from Hollywood, and they couldn't wait to increase the number of screens to screen this film.

On the second day of Star Wars: The Force Awakening China's release, the screening rate soared directly to 71%. The huge Chinese film market has almost become Star Wars: The Force Awakening film has a film of Star Wars: The Force Awakening film, although there are nearly 30% of the screenings, among the 3800 million rmb box office produced by theaters nationwide on that day, Star Wars: The Force Awakening film contributed 3400 million rmb single films, accounting for nearly 90%, which is too crazy.

Just two days after its release, Star Wars: The Force Awakening's box office in mainland China has exceeded 700 million rmb. The media reported that the Internet was in full swing, and there were sounds of talking about this film everywhere. In the shortest time, a social trend was formed, giving people the feeling that they did not watch Star Wars: The Force Awakening is outdated and unable to talk to others.

Although this feeling will arouse the disgust of a small number of people, it can arouse the interest of mainstream people. In this world, not only North American audiences are following the trend, and most of the audiences in the Chinese market are no exception.

Therefore, after the previous two days of revenue of 400 million rmb and 3400 million rmb respectively, Star Wars: The Force Awakens China's box office on the last day of the weekend was still strong, easily breaking through the 300 million mark and gaining 300 million rmb.

The Chinese film city's seven-day box office amount for the whole week determines the weekly box office championship, but Star Wars: The Force Awakening was released for three days, winning 100 million rmb, and undoubtedly couldn't find any opponent, and easily won the championship in the Chinese box office list.

Meanwhile, Warner Greater China has never relaxed in the publicity and marketing of Star Wars: The Force Awakens.

"Star Wars: The Force Awakens in three days to win a billion, breaking several Chinese box office records."

In China's high-profile film market, such publicity and reports will undoubtedly attract the attention of potential audiences, especially passers-by, and thus bring them into the theater.

Star Wars: The Force Awakens After the screening of Wednesday night, the focus of publicity was very direct, which was to create a new box office record in Chinese film history.

"1, the highest zero-point record is 510,000 yuan; 2, the highest single-piece record is 400,000 yuan per day; 3, the highest single-day record is 400,000 yuan. 4, the fastest breaking 100 million yuan. 4, the fastest breaking 100 million yuan. 5, the fastest breaking 200 million yuan. 13, the fastest breaking 300 million yuan. 17 hours. 7, the fastest breaking 400 million yuan. 8, the fastest breaking 500 million yuan. 28 hours. 9, the fastest breaking 100 million yuan. 3 days. 6, the fastest breaking 300 million yuan. 17 hours. 7, the fastest breaking 400 million yuan. 400 million yuan. 8, the fastest breaking 500 million yuan. 28 hours. 9, the fastest breaking 100 million yuan. 3 days. 2"

Almost all media mention another thing under such news.

"The original holders of these records are the Avengers directed by Duke Rosenberg!"

There is no doubt that Duke's appeal in this land and market is far from comparable to other Hollywood directors and even all Hollywood superstars. He spent twenty years, through videotapes, DVDs, online downloads, theater screenings, etc., creating tens of millions of Chinese versions of "Duke Blow", as well as hundreds of millions of potential audiences who have known or heard of his name through various forms such as videotapes, DVDs, online downloads, and theater screenings.

These are the most precious and scarce film resources. It is precisely because of their existence that the unparalleled trend led by Star Wars: the Force Awakening in China.

Star Wars: The three-day box office of the Force Awakens has instantly killed all Chinese movies except the two movies, and has completed the transition from these two domestic movies, that is, the next two to three days.

Just as Hollywood film workers do not want to see foreign movies occupy the North American theater market, Chinese film practitioners do not want their country's film market to be completely dominated by an alien invader in North America in the short term. (To be continued.)
Chapter completed!