It is not too difficult to bring apples back from the dead. (.)

It's just a change in business philosophy.

It is unwise and impossible to compete with Microsoft and those compatible machine alliances for the market, because the power formed by these companies is too great. Basically, the future PC market will be controlled by these companies.

Apple's product system is simply unable to compatible with the products of these companies. It is also something Apple's people are unwilling to let Apple give up its own set of things, but the problem is here. If you continue to stick to your own set, then your market share will only continue to decline, and the final bankruptcy will inevitably be inevitable.

Autistic system...

For Apple, this is a double-edged sword. If you use it well, it will have an invincible destructive power in the world. If you use it well, it will be like this now.

It was precisely in order to maintain its autistic survival system that Apple refused to participate in the compatible machine alliance against ibm. Now the trend of the compatible machine alliance has become and has completely dominated the PC market. For them, it is too late to say anything.

In fact, it seems like a dead end to Apple now, but it just looks like it.

There is one thing that people from Apple have not noticed now, that is, Apple's business philosophy when it reached its peak during the period of Jobs, that is, specialization. He does not go with Microsoft and those compatible machine alliances to compete for those seemingly vast business markets. The competition is too fierce, and his own system is incompatible with them, the software cannot be shared, and the share is lower than others, so no one is willing to develop software for himself.

If this continues, the environment will become worse and worse.

So, how should we do it?

Let’s use Jobs’ idea, which is to make Apple’s differentiation. Compared with these compatible phone alliances, Apple has an advantage that no one has noticed now.

That is, we are different from them, from the inside out.

Apple supporters, because of this, buy Apple, not for other reasons. To be honest, if you are practical, why buy Apple? It is because Apple is different from other computers.

Jobs was able to see this all the time.

The first strategy since he returned to Apple made Apple's decline turn around. Did his Rainbow Jelly computer really have anything worthy of technology? Of course, it was just a simple appearance change. After reducing the hardware, the host was also built into the monitor, using a transparent colored shell as the outer cover.

At that time, this was extremely fresh and fashionable.

It has to be said that whether it is Jobs or Apple's craft design personnel, they are indeed a group of people who have a very good sense of industrial design. They can always keenly capture that point that users have not even noticed, but can make use of what they like.

Just like the sage quote that Jobs later said that has been quoted countless times by his followers: "The user actually has no idea what they want until you put the product in front of them."

Moreover, although some things are developing in the future, they will not be carried out as Jester expected.

But reality is reality.

For example, Jester complained in his era that the growth of the mobile game market affected traditional games. This was not noticeable at the beginning. Many people were saying how those who played on mobile phones could be called games. In fact, this is actually very similar to the situation when P2 was unifying the world. They all started with mild players.

Moreover, the payment and payment capabilities of these mild players are very powerful.

This will make more and more game development companies jealous of the profits of mobile games, and the technical content and human resources required to develop mobile games are really worth mentioning compared to real traditional games.

The rate of return is surprisingly large.

Jester shook his head and drove these messy ideas out of his brain. To be honest, this situation cannot be avoided. The performance of mobile phones in the future is inevitable. Moreover, mobile phones have portability and convenience, and popularization that cannot be compared with handheld phones.

It was like making a handheld game, but I wasn't ridiculed by a group of console game people at that time.

The same is true when mobile games began to explode later, and there were still handheld players who mocked each other, but mocking could not change this fact. That is, the general trend of replacing handhelds with mobile phones is the general trend, and it is unstoppable.

Jester doesn't like mobile games. He doesn't have that kind of sentiment. Gamers have a strong emotional plot. However, as the founder of a game company, it is still necessary for him to find a suitable development path for his company after he retires.

VR devices are a road, which represents the development direction of console games.

Mobile games are another way, which represents the development direction of portable games. The decline of handheld consoles has basically become a settlement in the future.

Although Mars Entertainment is still making handheld machines, it even contributes a large amount of profit in handheld machines.

Sega has made color screen handheld consoles, but due to weight, portability and battery life, it was left unresolved. Although several very high-quality games have been developed specifically for this handheld console, what are you going to do if the player doesn't buy your handheld console? You can't expect players to go out with a thing weighing five or six pounds every day, and then the eight batteries they carry can only last less than two hours, right?

After that, Sega never released a new handheld, but there are several counterfeit Nintendo's GW technology in the United States, which are cheap and have good sales.

Because the price of my game wave y is relatively high, the sales volume is not as much as the one called Tiger brand arcade.

Of course, Jester still makes money by opening a card game.

Sony also wants to participate in the big market of handheld consoles. After all, it is too jealous to just let Mars Entertainment make money in this market, but because the matter of home consoles has not stabilized, there is probably no time in a short period of time.

Several Japanese companies are also very interested in the field of handheld machines. After all, there is only one company in this field. For such a large market, it is impossible for a company to easily capture land in this market. It is not possible for people to be moved. It is said that Bandai, who started out in toys, is very interested in this.

Jester couldn't remember when Namco and Bandai merged, but he was Jed. He went to Bandai Namco after Yokoi left Nintendo.

However, Jester didn't care much about these things. The only thing that could have an impact on his handheld business was probably Sony's psp. However, it is hard to say whether the psp will appear now, let alone anything else.

In fact, even if Jester appears, he is not very worried.

After all, he has Nintendo's dual-screen setting, which has not been released. To be honest, Shigeru Miyamoto is really a genius, needless to say anything else. It's just the creativity of NDS, which is the top-notch one.

It can be said that a standard was set directly for the development and gameplay of handheld gameplay.

It is not an exaggeration to call it two thousand years later.

Since Jester had made the decision to buy Apple, he immediately told Sandy Will about this matter. Sandy Will didn't say anything. Although he was optimistic about Apple's future scenario, he couldn't say anything when he heard that Jester had decided. Moreover, because the merger with Morgan Stanley was not going well, he was also quite irritable during this period.

He promised to ask Jester which Apple shareholders were willing to sell their shares, and Jester also expressed his gratitude.

At the same time, Jester also gave Sandy Will a suggestion, which is actually the second evolution that Sandy Will made after the merger plan with Morgan Stanley failed in history, that is, to merge with Travelers and Citibank.

This incident was warmly welcomed by Citi.

The final success was also perfectly completed with great sincerity consultation between both sides.

This can be said to be the world merger and acquisition that had the greatest impact on the entire world's financial world after the war.

After reaching Jester, you might as well ask about Citi's attitude. Sandy Will nodded. In fact, this is also his own idea. Since Morgan's road cannot be understood, it is the same for Citi's road. Moreover, in his eyes, although Traveler Group is not as well-founded as these super investment banks, their current profitability on Wall Street is comparable to those of these old investment banks.

Afterwards, Jester took the initiative to contact Jobs.

Since Jobs sold Pixar animation to Jester, he felt that the pressure on him suddenly relaxed. After all, he could not bear such a large investment in the past two years.

Fortunately, Disney has invested in and developed together, otherwise he might not have been able to stick to it until now.

But in the end he was still timid.

After all, if he invested so much, if the box office was defeated in the end, his investment over the years would be wasted. So, he released a news at the beginning of this year to see if anyone was willing to take over. Of course, he was not too urgent, so the price offered was relatively high, but the problem is also here. He is worried about the box office failure, and those who are interested are actually worried about the box office failure.

After all, so far, there is no precedent for 3d animation to be successful.

So, at the beginning, no one who had gone to love had the intention to take over, and Jobs was a little disdainful of this.

If "Toy Story" released at the end of the year is a success, will he still sell Pixar? It is impossible. Now it can be said that it is the last chance to take over Pixar. If it succeeds, he will not sell it. If it fails, then it will make no sense to sell it or not.

So, Jester accepted it and did not bargain much. For this reason, Jobs still admired Jester quite a bit.

He did nothing else during this period. He went to India for a while and practiced as a Buddhist. This is not a secret. Jester also knew it. Even in later generations, Jobs's belief in Buddhism was difficult for others to imagine. For example, after he was diagnosed with cancer, he refused to receive any modern treatment, but instead believed that herbal therapy was a clear proof.

Of course, Jobs did not make any mistakes.

Because the American Cancer Society also said that cancer cannot be cured at present. After the cancer cells spread, they can survive for five years. Even if the cancer is successful in fighting cancer, generally speaking, even if the patient never receives any treatment, he may live for ten years.

During a meeting with Jester's, Jobs had just returned from India.

He was both excited and hesitant when he heard what Jester said to him.

Go back to Apple and tell those who drove him out of Apple that you were wrong. I guess the only one that was right. Of course, it was the thing that Jobs longed for the most. However, he did not expect that this opportunity would appear in front of him so soon. Of course, it was only possible that it would appear in front of him. At least the young man in front of him has not officially obtained Apple shares.

Of course, he knows the young man in front of him that as long as this young man is willing, it is not too difficult to acquire shares from shareholders and shareholders who have lost confidence in Apple's future.

Money is just a number for this young man.

Jobs was right about this. It was precisely because of this reason that Jester was willing to buy Apple shares, that is, he now has too much liquidity, which is far worse than investing.

So, he chose Apple after all the time.

“I have my own conditions.”

Jobs is a very proud person. It is not that you want me to go if you want me to go. It is not a question of whether you are money or not, but that I have my own standards for acting and foreseeable. Jobs's standard is that he has the final say. He is the protagonist of the company. The entire company must revolve around him. This is a necessary matter and an issue that cannot be discussed.

This is also one of the reasons why Apple was willing to drive him out.

Before Jobs could tell his conditions, Jester nodded: "I know your requirements, you have the final say. I promise you, but I cannot get so many shares, and the part you have is not enough, so you need to convince other people, but what I can guarantee is that this part of my shares must be for you, of course, the premise is that you must be able to make money for my shares."

"hehe."

Jobs was very satisfied with Jester's answer. As for making Apple money?

He never worried about this kind of thing. (To be continued.)
Chapter completed!