After being suspended for three days, "Virtual Life" has officially reopened.

For all players, these three days of waiting are extremely painful and unbearable. During these three days, various rumors about "Virtual Life" have made all players unbearable. Players don't know that this time Lin Feng

What kind of changes will the launch of advertisements replace the traditional charging model of online games and "players share advertising profits" bring to "Virtual Life"? You know, players are still full of emotions for "Virtual Life". After all, they have spent more than half a month playing

In the game, you work with other players to build a city that belongs to you and others, allowing players to develop a very strong sense of hometown for the "city" that is being formed.

Players never hope that "Virtual Life" will be ruined because of advertisements, and they also hope that "Virtual Life" can continue to operate. But if you log into the game and it is really full of advertisements, it will undoubtedly be a tragedy. Players will no longer have any interest in the game.

Even though I have feelings, I can’t stand a game with ads all over the screen.

For those "conspirators", within three days, they had tried every means in an attempt to sabotage the "Second World" advertising and marketing plan. They also knew that once Lin Feng's plan was successful, "

"Virtual Life" will create a precedent in the online game industry, and at the same time firmly occupy the dominance of this type of online games, other online games of the same type are simply unmatched. And more importantly, this will bring a new dimension to the "Second World"

Once the hundreds of millions of players around the world become the "second world" player base, it will be the most valuable asset for Lin Feng's game empire, and it will also make other game companies afraid of it.

and a bit of panic.

Therefore, the conspirators have been trying to sabotage it, but they have no idea what the result will be. They can only wait and see what will happen when "Virtual Life" is released again after three days of suspension!

It's still 9 a.m., but this time the players waiting for the launch of "Virtual Life" are no longer the millions of players when the server was launched for the first time, but more than 30 million global players, sitting quietly in front of the computer waiting for "Virtual Life" to launch.

"Virtual Life" server opened.

At 9 o'clock in the morning, the moment "Virtual Life" was launched, a new online player record for a large-scale online online game was born, with 30.11 million players! And within the next hour, this number surged to 34.12 million players.

34.12 million players are online! This number alone satisfies all merchants that place advertising resources in "Virtual Life". What's more, the total number of global players of "Virtual Life" is also increasing. According to the official announcement of "Second World"

, "Virtual Life" has more than 300 million registered players worldwide, and one-twentieth of the world's people have registered a "Virtual Life" account.

This number is not high. During these three days of service suspension, Lin Feng did not rest. Instead, he used his influence in the IT industry to use Tencent, NetEase, Baidu, and "Google" to help him promote "Virtual Life".

In the Internet age, Lin Feng owns Internet resources such as Baidu and Tencent, which is enough to make Lin Feng the king of online media. Of course, now, in addition to Baidu, Lin Feng has absolute control, whether it is Tencent or "Google", Lin Feng has

He is only a small shareholder and only owns certain rights. If he wants to obtain greater rights and interests, Lin Feng must own more shares.

But for the time being, there is no need to think about "Google". Now everyone at "Google" feels a little helpless towards Lin Feng.

Relying on the popularity of "Virtual Life", Lin Feng's "Baidu" has gone abroad and officially launched Baidu English version, German version, Spanish version and other multi-language versions, and began to provide search engine services to players from all over the world. Although currently

Generally speaking, Baidu's global market share is only about 5%, which is far less than Google's 50.5% market share. However, a search engine that was originally limited to mainland China suddenly appeared. This momentum is absolutely amazing.

Be afraid. Especially the boss behind it is Lin Feng, a young richest man in the world. And under the aura of Lin Feng, the richest man in the world, there is a law that has not been broken yet - Lin Feng can turn the impossible into possible!

Therefore, for Lin Feng, the Chinese who owns 5% of "Google", everyone at "Google" really doesn't know what to do. If they had a choice, they would never have used 5% of "Google" just to get so little money.

The company’s shares were sold to Lin Feng, which has made everyone in “Google” restless. Therefore, it is almost delusional for Lin Feng to want to increase his stake in “Google”.

In addition to "Google|", it is Tencent. Lin Feng has always been dissatisfied that Tencent's largest shareholder is actually the South African mih group. This is something Lin Feng cannot accept. Think about the amazing profits Tencent earns every year, and half of the people in China in the future.

With a QQ account, most of the profits contributed to Tencent every year fall into the hands of South Africans, which makes Lin Feng feel distressed. Chinese money can be stolen so easily by the South African MIH Group, which is absolutely unacceptable. But now

It's not time to talk about this yet, the primary goal now is to get the advertising and marketing strategy of "Virtual Life" fully launched and on track.

Putting aside these distracting thoughts, Lin Feng, Wu Zhaopu and others silently paid attention to the reactions of players who had logged into the game.

Hundreds of millions of players logged into "Virtual Life" with trepidation. At the moment the game was launched, they had no idea what "Virtual Life" would become, but after logging in, they found that "Virtual Life" had almost nothing

Change.

What's going on? Many players were slightly stunned. According to the evaluation and predictions of various previous posts, "Virtual Life" should have full-screen advertisements, so as to satisfy the advertising manufacturers who have invested huge resources. But now, when logging in to the game,

It was almost the same as when they left, which puzzled many players. However, when many players began to accept tasks and continued to build their own cities, they discovered that there had been changes. However, this change was in some subtleties.

changes inadvertently.

In the city, players have more leisure and entertainment options after completing tasks. There are also many new storefronts on the streets, and these stores are advertising vendors that invest resources. Players can click on a store at will, and then

Options will appear such as purchasing the company's virtual goods, participating in prize-winning quizzes, or providing feedback.

Just click on a brand's virtual product, and a dazzling array of products from that brand will appear immediately, and each product has its own price and effects that bring different attributes to players. As for the prize-winning guesswork, it is what Lin Feng calls "player-shared advertising."

"Profit", you can get rewarded game coins through various interesting mini-games or guessing puzzles, and each round of game time is not long, just within the range that players can accept and tolerate.

As for feedback, it is a dissatisfaction box for the brand's products. Once players submit their opinions, "Second World" will feedback them to the brand's customer service department. For this, major manufacturers are extremely satisfied, so they

This saves a lot of money in collecting user opinions. As for whether the "Second World" charges them, Lin Feng is very generous and provides these manufacturers with completely free services. This can be regarded as a benefit to many manufacturers.

After browsing for several hours, many players suddenly calmed down. The advertisements of "Virtual Life" replace the traditional charging model of online games. Obviously, they are not like some posts that will erect large billboards in the game and use various dazzling features.

neon lights to attract players. On the contrary, "Virtual Life" turns it into a commercial pedestrian street, giving players the feeling of shopping in the game.

Shopping in the game, if before, all players would never believe that such a day would happen. But today, when they saw the commercial pedestrian street built in "Virtual Life", everyone believed it. And what's even more amazing is that this

The Commercial Pedestrian Street really gives all players the feeling of shopping. And all the products in it can be purchased by players as long as they have money. They can use them to wear, eat and drink themselves, or decorate their homes, or they can also be used as gifts. In short, in

In the game, it feels really great to command the character to go shopping casually and choose from a wide variety of products.

And there is another point that makes players extremely satisfied. These products are all "second world" data passed by major brands based on their real products. The appearance and style of their pictures are absolutely real, and there are

First of all, Lin Feng requires that the prices be the same as those in the real world. Lin Feng hopes that players can know the prices of various brands through "Virtual Life", and at the same time, they can also enjoy the games that they only dare to think about in real life.

of luxury items.

Of course, although the currency unit is "virtual currency", Lin Feng actually uses the exchange rate of RMB. All products in "Virtual Life" are priced according to the RMB exchange rate. This is

This point belongs to Lin Feng’s personal little yy. Although the U.S. dollar is the world’s common currency in real society, there is no reason why U.S. dollars are used in the game. Why can’t RMB be used.

As a Chinese, I have to use RMB. And not only do I use it, I want the whole world to use it. - Lin Feng's personal will dominates the "world" at this moment, making all "Virtual Life" players

The exchange rate of RMB is used.

Looking at the players in "Virtual Life", from the initial anxiety, to confusion, to sudden realization, and finally returning to calm, Lin Feng, Wu Zhaopu and others couldn't help but cheer.

"Cheers to the success of the advertising and marketing strategy of "Virtual Life" - cheers!" Lin Feng raised his wine glass high.

"Cheers!" Everyone laughed.

Originally, everyone was still a bit disputed about how to place the advertisements of these 238 companies. But in the end, Lin Feng suddenly remembered the scene in the online game where players went to the weapon shop and prop shop to buy various weapons and props, so he had an idea and decided to put it in "

In "Virtual Life", these manufacturer brands are gathered together and built into a commercial street, allowing players to stroll in it and experience the feeling of shopping while killing time and shopping.

Lin Feng's idea of ​​this commercial pedestrian street was approved by everyone as soon as it was proposed. Now it seems to be very effective! Players not only spend a lot of time on the commercial pedestrian street, browsing all kinds of dazzling products, but also in order to be able to

After buying these products, they began to frequently participate in prize-winning guessing games of various manufacturers. And these actions of players directly caused the wallets of "Second World" to continue to bulge.

You know, every time a player clicks on one of these pedestrian street stores, "Second World" will receive checks from various manufacturers. The more players click, the more banknotes "Second World" will get. Moreover, Lin Feng

When signing contracts with many CEOs of manufacturers, they also temporarily added a clause: if major manufacturers launch an online sales model in the game, "Second World" can get 1% of the product sales commission for every product sold.

At present, this commission is extremely small and can almost be ignored. If once players form a certain consumption concept in "Virtual Life", the commission profit will be a very huge expense.

Shopping, shopping, guessing with prizes, shopping, shopping, guessing with prizes... became the trend of all players on the first day after the "Virtual Life" restarted the server. It must be said that Lin Feng took advantage of people again this time

One psychology, one consumer psychology. Everyone likes beautiful things and shopping. The only difference is that some people have money and some don’t. Those with money can enjoy the pleasure of shopping, while those without money can only live

It's an eye-opener. But in "Virtual Life", all players can make money in various ways, and can buy products that are unreachable in real life. Under this kind of stimulation, players cannot stop.

Damn it, how could this happen! - Witnessing this situation, those "conspirators" were furious. They did not expect that Lin Feng would implement a commercial pedestrian street in the game and then divide the advertisements into them, so that they could maximize

It saves space to a certain extent, and players will not feel overwhelming advertising neon signs as soon as they enter the game. If that were the case, players would instinctively resist and reject it.

But now, the advertising window will only appear when players click on it, and the pictures are extremely elegant and not dazzling, which makes players extremely satisfied from a sensory perspective. Of course, such an effect is also possible because of Lin Feng’s adoption of

Advertising traffic billing is eliminated. That’s why major manufacturers allow this form of advertising to appear, instead of full-page advertisements on TV or newspapers and magazines, and they must be in the most conspicuous places.

Seeing the players finally accepting Lin Feng's advertising and marketing strategy, the "conspirators" knew that they had failed this time. Although they were unwilling to lose this time, it was reasonable. Because everything was within Lin Feng's game rules.

Lin Feng has the final say in everything in "Virtual Life". If they want to challenge Lin Feng under Lin Feng's game rules, they can only fail. Moreover, they also exposed their whereabouts.

Kevin Mitnick holds a data sheet in his hand and is waiting for Lin Feng’s arrival in the “Second World” Cybersecurity Department. In the entire “Second World”, he is the only one who can make Lin Feng come in person instead of going there.

Meet Lin Feng. Because his identity is too sensitive and he cannot be seen in the light for the time being!
Chapter completed!