Chapter 814 Double Charge

This is an extremely novel setting that allows players to watch advertisements while completing mini-games such as guessing and quizzes related to the company's products.

When many bosses heard this, they thought this was the best. It was far more affordable than advertising on TV, and players would remember it more deeply. However, how to ensure that players would click on it? And with so many billboards, players can

Why do you have to click on his ads? Besides, clicking here and there is a waste of time for the players and is extremely unpleasant.

"As for how to attract players to click on ads, it depends on how the bosses design these quizzes or quizzes and mini-games. If the mini-games designed by your bosses are attractive enough, I believe players will be very interested. As for why players click on them, it's very difficult.

It’s simple. Players will receive a certain amount of game currency as a reward for completing each advertised mini-game. In “Virtual Life”, game currency is very difficult to obtain. I think players will definitely buy it in order to obtain game currency. Of course, in

I must make a statement here. For the relevant mini-games submitted by each company, if it is a question and answer type, the time should not exceed 15 seconds. If it is a guessing game, the time should not exceed 20 seconds. The maximum time for mini-games is 30 seconds. Otherwise, players will easily get bored.

Lin Feng said with a smile.

The CEO of Renren Company nodded. The idea of ​​"players sharing advertising profits" mentioned by Lin Feng is indeed a good idea. If players can get gold coins by clicking on ads and playing some mini-games, they will still be very enthusiastic about it. Of course, as Lin

Feng said that this mini-game cannot be too long and must be novel and interesting, otherwise players will not pay for it.

Seeing many company CEOs nodding, Lin Feng smiled knowingly, showing a fox-like smile. This is not the core of "players sharing advertising profits", the real core lies in game currency.

Game currency is the foundation of any game. Without game currency, the value of things cannot be measured, and it cannot be traded. We can only return to the barter-for-things of primitive society, which will be quite troublesome. And those in online games

The way for professional players to survive is mostly by selling game currency to make money.

The most fundamental benefit of the "players sharing advertising profits" proposed by Lin Feng is the sale of game currency.

Sell ​​game currency! Lin Feng wants "Second World" to become the largest game currency seller. However, this game currency is not sold to players, but to merchants who come to join. Lin Feng promised that "Virtual Life" will definitely

, permanently free, players absolutely do not need to spend any money in it, and will not suffer any unfair treatment. Players are equal to each other. The only inequality is the time invested by players in the game.

, and investment in wisdom.

Therefore, Lin Feng wanted to sell the game currency to the CEOs of these companies in front of him.

Seeing the gentle smile on Lin Feng's lips, many bosses from all over the world felt an inexplicable chill through the video.

"Everyone, our company will launch discount promotions every day to promote the advertising effect of your company and let more players click in. And if we want to attract players to click in, our company will sell extra to Lucky Win

The company offering promotions offers some game currency to give players more rewards. With the generous rewards of game currency, I think players will flock to this advertisement and will be deeply affected by it without even realizing it.

." Lin Feng smiled softly.

Many company CEOs frowned after hearing this. Lin Feng's proposal was extremely evil. If only a few companies were launched to carry out promotional activities every day, and the game coins were purchased from the "Second World" to reward players, the effect would be great.

Of course it's very good, and the sensational effect it will create can be imagined. But how to arrange it for so many companies? If this auction-like form is adopted again, it will be very embarrassing, and these companies will not be able to compete for the top spot.

It’s a bloody battle, and in this way, it’s equivalent to these manufacturers paying double the remuneration to get this advertising promotion. And when the time comes, they spend money to buy game currency to reward players. After the players click on the advertisement, they will also have to pay "

"Second World" corresponding advertising fees, this is simply double rape! So evil!

But can they retreat now? No! When one company retreats, more companies want to join. After all, this is traffic billing, not the charging model of traditional TV and other media. Players only click on ads, they can

Will pay. Calculated in this way, if a company has no one on it, it will naturally not need to pay a fee. It only needs to pay a "franchise fee" of 200,000 yuan.

However, what makes many company bosses unhappy is that they have been completely calculated by Lin Feng this time. But what makes people even more angry is that they have to take the initiative to dive in without any regrets.

Cunning Chinese.——Many CEOs secretly cursed angrily. This Lin Feng is so cunning that he could come up with such a money-making model. Many CEOs have to admire Lin Feng’s whimsical ideas. He can make money at the age of 23.

It is not unreasonable to become the richest man in the world at such a young age.

"Finally, I want to make one point again." Lin Feng stood up, looked at the 278 company CEOs on the screen, and said confidently, "In the next three years, I can guarantee that the number of online players of "Virtual Life" will increase.

There are more than 50 million people, and the number of global players exceeds 500 million! And there will be more, more, more in the future! I can guarantee that "Virtual Life" will be the most popular large-scale online role-playing online game in the world."

Shock! Many company CEOs were shocked when they heard this. If the number of online people can exceed 50 million, and the number of global players exceeds 500 million, then the eyeball economy brought by this "Virtual Life" will far exceed any advertising resources in the world.

You must know that these 500 million people are all young people, and most of them have a certain amount of spending power. They are also the type of people that businesses prefer.

As for whether the conditions mentioned by Lin Feng can be met, Lin Feng has no doubts about it. "Virtual Life" has just started, and a series of more exciting contents have not yet been launched. For example, the real dating system, star system, career system, etc.

Wait, it hasn’t been launched yet. Now players are just building their own cities. By the end of August, these new and interesting systems will be launched one by one. By then, the number of online people in "Virtual Life" and the number of global players will increase.

gradually rise.

What's more, Lin Feng will also launch various corresponding rewards to stimulate players' enthusiasm for the game. For example, holding a celebrity birthday party, players who have become good friends with virtual celebrities in the game will be invited to attend the celebrity's birthday party.

Lin Feng can also allow those who have obtained rankings in the "sports system" to play a regular game with a real professional football team (such as Lin Feng's Tottenham Hotspur), and the audience will be all "virtual" football teams.

Players of "Life".

Lin Feng can launch many of these activities. These will undoubtedly stimulate players' investment in "Virtual Life".

"Okay, now the auction officially begins!" With Lin Feng's order, this unprecedented online auction for auctioning network virtual resources officially started.

The atmosphere of the entire auction was extremely hot. After all, Lin Feng's promise to increase the number of online players of "Virtual Life" to more than 50 million in the next three years, and the number of players to exceed 500 million, as well as this extremely novel advertising traffic billing, made these manufacturers flock to it.

Amid the continuous auction calls, the virtual resource advertising auction of "Virtual Life" in the second half of 2003 ended. In the end, a total of 278 manufacturers, 234 manufacturers, placed virtual advertising resources in "Virtual Life". As for how much profit it will generate

, according to the "Second World" calculations, it is expected to generate a net profit of about US$400 million. Of course, this is only the estimated advertising traffic income, and does not include the income from selling game currency to these advertising manufacturers. This will also be a

A huge source of wealth.

Later, when Chen Xiaowei announced that the "Virtual Life" virtual resource auction had ended successfully, the whole world was stunned. Regarding this auction, all media and experts were not optimistic, thinking that even if manufacturers would bid, they would only bid for a few

It is a very important virtual resource. I didn’t expect that 238 companies would eventually take photos of its virtual resources. This was beyond everyone’s expectations. What’s even more surprising is that Lin Feng actually adopted a completely novel advertising traffic billing method.

Only when the player clicks on the advertisement, the corresponding advertising manufacturer will pay "Second World". This is really smart.

The British "Times" declared that the "Second World" has opened up a new charging model, and this is more intuitive and effective than the previous advertising on TV, newspapers and magazines. Advertising on TV, newspapers and magazines, truly

Very few people watch it, but in "Virtual Life", players have to click on advertisements in order to obtain game currency, and it lasts at least 15 seconds. The effect of these 15 seconds is far greater than that of television, newspapers and magazines.

However, we have to wait and see how much profit this new charging model can ultimately bring to the "Second World" and whether it can maintain the operation of "Virtual Life".

The "Wall Street Journal" in the United States repeatedly lamented - this magical Chinese boy has once again created an Internet miracle. Such a novel and interesting charging method is really amazing, especially when players have to click in order to earn advertising fees.

Advertising, this is a complete integration of advertising and players. And what’s amazing is that Lin Feng will launch a manufacturer event every day to sell game coins to them to reward players. This idea is even more amazing!

Smart Chinese, smart richest man in the world!

The praise from The Times and The Wall Street Journal made newspapers such as The Sun and The Washington Times unable to continue to slander Lin Feng. After all, this charging model is indeed very novel, and many manufacturers have already bought into it.

They have no words to answer this ironclad fact.

——Although this traffic billing is very novel, we remain skeptical about whether it can bring enough profits to the "second world" to maintain the operation of "Virtual Life".

Lin Feng doesn't care at all about the tough-talking attitudes of newspapers such as The Sun and The Washington Times. These third-rate media are just boring and want to sensationalize. If they want to say something, just wait for them to say it. Anyway, as long as

By then, "Virtual Life" will be able to perform well enough to shut up all the media in the world. Now it depends on whether players can accept it!

As for players, they all have their own opinions on the "player sharing of advertising profits" launched by Lin Feng. Some agree that after all, it is really difficult to obtain game currency in "Virtual Life"; some feel that they need to click through

You can only get a certain amount of game currency through advertisements, which seems to force players to watch advertisements.

For a while, there were divergent opinions, both those who supported it and those who opposed it. No one on either side could convince anyone, but for now, the players who support it still account for the majority. After all, players are now enjoying completely free games that no player can ignore. At present,

Speaking of which, this is really the only large-scale online game that is completely free.

As for some corners of the earth, they are extremely angry.

"The cunning Chinese actually made him think of such a charging model." A certain CEO said helplessly. I originally thought that this time would be a disappointment to the "second world" and Lin Feng, but who would have thought that Lin Feng could think of such a charging model?

To stimulate the investment of manufacturers, this is really beyond everyone's expectation. However, the root of all this is still the players. If the players don't buy it, this advertisement will completely bankrupt the traditional charging model of online games.

"Contact them over there and let them work together to mobilize players to cause trouble and destroy the operation of the 'Second World'." A certain president ordered.

"Yes, President!" the attendant said as he left.

However, just when the president's entourage and the partners on the other side were preparing to plan players to cause trouble and destroy the launch of "Second World", an advertising alternative to the traditional charging model of online games, "Second World" officially announced that the game would be suspended for three days.

, carry out the upgrade. Three days later, it will be opened on time!

In response to this, the "conspirators" had no choice but to slander Lin Feng's advertising and marketing plan through forums and blogs, criticizing the so-called "player advertising profit sharing" plan that actually ultimately makes players spend more money.

Look at the advertisements based on events, and make a lot of private profits by consuming players' events.

This argument is supported by many players who are easily deceived, but more players still remain rational for the time being. After all, "Virtual Life" is currently suspended for three days, and no one knows what it will be like when the server is launched in three days.

I can’t express any more opinions now. I can only wait until the server is launched!

Damn it! - Some "conspirators" are waiting for the re-opening of "Virtual Life" with a gloomy look!

For these conspiracy theory posts, Lin Feng did not give any more explanation except ordering Kevin Mitnick to continue to trace their sources. All he had to do was wait for the "Virtual Life" server to be launched in three days.
Chapter completed!