Chapter 4078 Can't sell cheap
Lin Feng returned to Shanghai. He brought Guo Taiming to guarantee a production capacity of at least 100,000 units per day. Calculated in this way, by the 28th of this month, there will be almost 2.12 million units in stock. This number, for Lin Feng,
It's still far behind, and it's far from enough. But there's no way, Terry Gou is already working hard, Foxconn only has this production capacity. If you change companies, this production capacity will be even worse.
Now I just don’t know how much production capacity Apple will have. Although Lin Feng can obtain it through some means, it is too much to say that there is fair competition behind the scenes, but there are some unscrupulous means that cannot be seen in the light.
It's dirty. Even if you win, it's not honorable. Of course, for those who believe in the consequentialism, they don't care about the process or the means, they only care about the final result, as long as they win, Lin Feng cannot agree with this.
of.
This is not a life-and-death bet that must be won. Although Lin Feng wants to win, he wants to win more openly. Especially in this kind of business competition, you cheat once and win once, but you cannot win again.
Everyone wins. Therefore, Lin Feng's idea of getting Apple's production capacity just turned around.
"100,000 units, boss, is this production capacity too high?" After hearing the news, Tang Jun was delighted and then surprised. Isn't this production capacity too high? How many of these have been sold? After all, the price is so high.
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"Haha, it's still high? I think it's too low. Mr. Tang, you have to believe that China's purchasing power is very strong." Lin Fengxiao said, "Chinese people like to follow the trend, and 'Fuxi' is definitely a model that can lead the way."
A product that Chinese people follow suit.”
"But the price is too expensive. Will the Chinese people accept it?" Tang Jun was confused, "And why don't we launch a cheaper version?"
"Cheap version? This one will have no sales unless the price gap is widened. Mr. Tang. China is currently an extremely sick society. Although there is no money on hand, it always likes to wear various brand-name fashions, wear famous watches, and carry
Famous bags. The same goes for mobile phones. How many people grit their teeth and spend one or two months’ salary to buy a flagship model. Is it really just for making phone calls? No, it’s just for showing off! Since some people
If they like to show off, then instead of letting others make their money, why not let us earn it." Lin Feng shrugged.
These words are a bit harsh. If some people hear them, they will definitely be scolded by a lot of people. But it is the truth. In the era when Lin Feng was reborn, the popularity of 'iphone' attracted popularity all over the world.
It’s even more popular in China. Countless people are selling everything to buy an ‘iphone’. Some people even sell their kidneys just to buy an ‘iphone’. Why are you buying it? It’s just showing off!
Although Lin Feng admits that the iPhone is indeed a good thing, but selling your kidney to buy it is a disease. This is too much. As for those who save money for several months just to buy an iPhone, this
How should I put it, Lin Feng does not despise it, because he once frugally spent several months of early money and pocket money in order to buy a gb. Lin Feng has also done this. This is purely a hobby, although this kind of
It is not too healthy to like. But it is not strange to do crazy things when you are young and frivolous.
What's more, the whole society is crazy. In order to buy a house and live in it, you will return to the country decades later and you won't get a single cent of your own. It's not like you have been frugal and frugal for decades. So, for frugal living,
Lin Feng doesn't despise people who buy iPhones. But since you are willing to save money and buy them for fun or to show off, then why can't Mao buy his own "Fuxi"? As for those who already have purchasing power
If you are rich, you don’t have to worry about the price. If you have money, it doesn’t matter to them if you have more money or less money. As long as the product is good and the performance is excellent, that’s fine.
Therefore, 'Fuxi' must be priced high. What Lin Feng wants to create is a high-end mobile phone brand like 'iphone', not a cheap brand. Sometimes, Chinese people are also very cheap. If you sell it cheaper with the same quality, he will say
You are a parallel import, a counterfeit product. If you sell it at a higher price, he will accept it. Therefore, Lin Feng will not lower the price, but will mark the price higher, at least it will not be cheaper than the 'iPhone'.
As for the proposal of a cheap version, Lin Feng will carefully consider whether to launch it. Although there are many markets in this area, there are one billion mobile phone sales in the world every year, of which cheap phones account for most of the sales. Although there are no detailed statistics, according to some authorities
According to media speculation and assessment, mobile phones priced below 2,000 yuan account for at least 65% of the market. If 'Fuxi' is to launch a cheap version, it will be meaningless if the price is reduced. After all, a thousand yuan less is not worth it to most people.
He said, it is better to buy 'Fuxi'. And if the price is less than 2,000 yuan, the difference is so big, the performance of the mobile phone will naturally be greatly affected. Will consumers accept this?
Not only that, game software development will also face this problem. Lin Feng remembers why the Android system is not as good as Apple. The biggest problem is "fragmentation". Due to different machine performances and different screen sizes,
Software developed with the 'Android system' cannot be adapted to every machine, resulting in various problems when running on many machines. If you also develop a variety of machines here, then for software developers,
It's also a huge headache.
Therefore, Lin Feng is not willing to develop low-configuration mobile phones. What's more, the real money is high-configuration mobile phones. Low-configuration mobile phones do not make money. Even if they do, they only make some cabbage money.
"Okay, now let's think carefully about how to promote 'Fuxi'. We must win this war," Lin Feng said.
Tang Jun nodded. Last time, they lost to Apple, and they must not lose again this time. However, Tang Jun already has some plans for mobile phone promotion. The first is to use a celebrity offensive. Lin Feng knows so many celebrities.
Of course, this should be put to good use. And the driving force of celebrities is naturally the biggest. Then, it is through the political figures of various countries. The political figures of various countries that Lin Feng knows and are familiar with will give one to each person and let them use it. In this way, it can also promote sales.
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Then, the third step is Lin Feng's personal promotion. With Lin Feng's strong charm, he will promote 'Fuxi', and I believe he will be able to defeat the 'iphone'. That's what Tang Jun thought, and he also formulated a related plan for it.
As long as Lin Feng agrees, he can start taking action immediately.
"Well, this is good. But I think the price is a bit too high." Lin Feng looked at the celebrities and political figures from various countries listed in the plan. Lin Feng did not doubt that using these people would make a lot of money.
But the advertising fees paid are too much. After all, although they have a good relationship with Lin Feng and are also contracted artists of Lin Feng's company, you cannot let them help you promote for free. They must follow the market
If the price is paid, the biggest discount is given. After all, celebrities also have to make money to support themselves. While they are still famous, they can make more money to support their retirement.
Of course, this fee is nothing compared to the profit of 'Fuxi'. But Lin Feng suddenly felt that this was a bit of a loss. Although it conflicts with what Lin Feng said before, he must win, but winning is the goal, but it is more important.
The goal is to make a profit. If the company is not making a profit, there is no point in trying to increase sales.
"Boss, what are you going to do?" Tang Jun looked curious. In his opinion, spending more advertising money on this battle is not a waste. After all, the opponent is Apple. But since Lin Feng felt that it was inappropriate, he naturally
He won't refute it. In fact, as far as he is concerned, it doesn't matter if these celebrities and dignitaries are invited or not, as long as Lin Feng is willing to come forward to promote it. After all, Lin Feng himself is the company's biggest brand.
The most popular person in the world is none other than Lin Feng. This is unmatched by any celebrity or political figure. If he is willing to personally promote "Fuxi", then everything will be fine.
"In this way, let's create a small advertisement first, mainly introducing the characteristics of 'Fuxi', such as ultra-thin body, 5 million Carl Zeiss camera, and fashionable and beautiful appearance!" Lin Feng ordered.
Tang Jun nodded and immediately ordered the advertising planners to start making ads. Lin Chiling on the side asked Lin Feng in a low voice, wondering why Lin Feng was so frugal. Now should not be the time to frugal.
"I'm afraid of wasting it!" Lin Feng said helplessly.
"Waste?" Lin Chiling was shocked. How could this be wasted?
"Yes, it's a waste. Look, we only have a total of 2.12 million in inventory, and I'm afraid it will be sold out on the first day. It's useless no matter how much you promote it. The production capacity is limited!" Lin Feng said helplessly.
Lin Chiling was speechless. She didn't know whether she meant that Lin Feng was too optimistic or that Lin Feng was too confident. In one day, the highest-selling mobile phone was Nokia's, but the sales of more than 100,000 units in one day were unparalleled. Lin Feng's
There are 2.12 million units in stock, and he actually threatened to sell them all on the first day. This is too exaggerated! Is it such an exaggeration?
"Believe me, it's no problem!" Lin Feng patted Lin Chiling on the shoulder and turned to leave.
2.12 million units on the first day, is this possible? But if you really sell so many units, you really don’t need to invest too much in advertising, because you will run out of stock. No matter how much you invest in advertising, if there is no stock, it will be useless.
But what would Apple do? What would Steve Jobs do?
Jobs was also frowning at this moment. It was late at night in China, but it was afternoon in the United States. There were also many differences within Apple about how to promote the 'iphone'. Originally, they were hoping for ordinary advertising, but in the face of Lin Feng, a powerful opponent, 'Apple
Internally, they believe that more publicity measures must be used to promote the iPhone. Otherwise, if it loses to Lin Feng and Fuxi, Apple may encounter a serious crisis. After all, the iPhone is Apple.
Chapter completed!