After "Dragon Hard Boy 2" set off a movie-watching craze, Ye Jin attracted Dong Wei, Jackie Chan, Yuan Biao and others to Amerika and asked them to accompany him to do promotional activities.

Now, because of this movie, they have gained a certain popularity and are familiar with each other.

Ye Jin hopes to further increase their popularity through the publicity across the United States so that they can take the first step better when they come to Hollywood in the future.

Although Dong Wei, Jackie Chan, Yuan Biao and others were all in Xiangjiang before, they still knew the news of the big sale of "Dragon Hard Boy 2".

When they learned that this movie was very popular, they were also very happy. The so-called people walked to high places and water flowed to low places. Compared to the backward and barren Xiangjiang film industry, it is naturally advanced, and the rich Hollywood is more attractive.

Therefore, after receiving Ye Jin's call, they immediately arrived by plane and joined Ye Jin's road show.

"Mr. Ye, I really want to thank you for giving us this opportunity." Jackie Chan said gratefully.

It’s not Ye Jin’s support. They want to come to Hollywood to develop, but they don’t know how long they will have to wait.

"You have to be welcome." Ye Jin waved his hand and smiled, "This roadshow is a good opportunity for you to increase popularity and gain popularity.

You guys have performed well and brought out all your talents. It is useless to be modest here. The more capable you are, the more popular you are."

"Yes, Mr. Ye." Jackie Chan, Yuan Biao, Dong Wei and others nodded together.

After several of them joined the promotion, Ye Jin's road show suddenly became easier.

Previous roadshows were either accompanying movie fans to watch movies, or holding movie fans’ meetings, talking about various interesting stories about filming, answering movie fans’ questions, and interacting with movie fans intimately.

In addition, since Ye Jin performed a bare-handed wine bottle in "Joey Bishop Live Show", this has become a retained project for roadshows.

Although it is not difficult to cut the wine bottle with a palm, it hurts even if you really clap your hands. I can do it once, but who can stand it when you often shoot it. But Ye Jin is the pillar of roadshows, and he really can't do it without filming it.

And with the addition of Dong Wei, Jackie Chan and Yuan Biao, Ye Jin can relax.

All three of them have good abilities, such as fighting as the bottom of the table, from the top of the table to the end of the table, a straight horizontal line without turning, is quite powerful.

For example, if you kick it over, I will kick it over, and six forks fly all over the platform, which looks amazing; for example, fist and foot skills, Jeet Kune Do, Wing Chun Fist, Shaolin Fist, Iron Fist, etc., you are good at everything.

The roadshows they attended will not be disappointed at all and will bring endless surprises to the audience.

It is also true that their fame in America is getting higher and higher. Even several talk show in America specially invited them to be guests and perform on the show, which also brought a lot of ratings.

...

With the hard publicity of Ye Jin, Dong Wei, Yuan Biao, Jackie Chan and others, the box office of "Dragon Hard Boy 2" was still fierce in the next two weeks.

One month after the release, the box office reached 42 million US dollars. Compared with the investment of 5 million US dollars and the promotion of 7 million US dollars, such a box office is enough to recover the cost, and all subsequent box offices are pure profits.

Judging from the current attendance rate, it is not a problem to get another 20 million US dollars.

"Dragon Hard 2" was released for a month, and then "Raiders of the Lost Ark" began to be released.

The movie has only completed all special effects production on July 25th, and will be fully released on August 1st.

Therefore, there is no time to hold a trial screening, and there is no roadshow, and all publicity is mainly media advertising.

Such a promotional method was originally very adventurous.

Without a preview meeting in advance, it is difficult to hear the audience's feedback and cannot make corresponding changes. This makes the movie face the risk that the audience will not accept after it is released.

Without roadshows, the audience lacks a sense of identity with the actors, so it is naturally difficult to expect them to support them.

In comparison, when Ye Jin and Michelle were on the roadshow, thousands of fans would welcome each place. Although "Dragon Hard 2" has not been officially released, its popularity has begun to gather, and even attracted many non-movie fans to follow suit. This is the benefit of roadshow.

However, unexpectedly, the box office performance of "Raiders of the Lost Ark" is quite surprising.

Its box office was sold for $3 million on the first day, and then the box office began to rise steadily. Within three days, the box office exceeded $10 million. Within one week, the box office of "Raiders of the Lost Ark" had reached $25 million.

The reason why it is so popular is because of the scarcity of subject matter.

Although adventure and treasure hunting movies have appeared on the screen very early, such as "Simbada's Seven Demon Island", "King Kong", "The Adventures of Tom Sawyer", "Twenty Thousand Miles Under the Sea", "The Lost World", "Alibaba and the Forty Thieves", etc.

However, these movies are all works from 20 or 30 years ago. In the past twenty years, films with related topics have been very scarce.

This is mainly because adventure and treasure hunting movies often require large scenes and big investments in order to build visual spectacles. Since the late 1960s, the film market has shrunk due to the impact of television, making film companies afraid to make big investments.

But people's desire to take risks and wealth cannot be stopped. Therefore, when they saw this "Raiders of the Lost Ark", their long-suppressed emotions were finally released and they flocked to the theater to enjoy the movie.

Second, the story is wonderful and the scene is grand.

The story of "Raiders of the Lost Ark" is ups and downs, with continuous climaxes, and the scene is also very grand. Not to mention that Dr. Jones was chased by hundreds of jungle savages at the beginning, but just saying that when the Ark of the Covenant was excavated in Egypt, thousands of extras were filmed together.

In the 1970s, against the backdrop of the depressed film market, such scenes were very rare.

Third, a strong sense of substitution.

Bible stories are almost household names in European and American countries, just like the influence of "Journey to the West", "Water Margin", and "Romance of the Three Kingdoms" in Middle-earth.

"Raiders of the Lost Ark" cleverly integrates the Bible story with the adventure and treasure hunt. This brings the audience the feeling, just like the fans of the novel "Ghost Blows Out the Light" when they see the movie "The Dragon Search".

"The Dragon Search" is not the original novel of "Ghost Blows Out the Light", but because the original author participated in the screenwriter, the core of the story is basically the same. In addition, the actor selection is accurate and the costumes and props are also very well-established, which makes the book fans get great pleasure when watching this movie.

The same is true for the people of America.

Therefore, it is no surprise that the film is so popular.

...
Chapter completed!