The remade promotional plan begins to be implemented. ()

The entire publicity period is divided into four stages, and new content will be released in each stage.

The first stage is that in the first month, the distribution department will increase its publicity efforts and detonate the "virus bomb" of the virus publicity, which will attract widespread attention from movie fans.

On the official website that just opened "The Matrix", most people are confused about the green digital rain on the website: What is this video about? Who can see what it is like with rain?

"Is it a dream, not a dream?"

“Real, virtual?”

The website lists two simple sets of opposing words, which arouses many people's questions.

Isn't it about hackers? Why is there Superman Flying in it? What is the relationship between the plot and hackers?

What does the name of the video mean?

Then, in addition to a trailer hanging alone on the website, there are also some mini-games that pass the level. If you want to read the content below or be the first to see things that others cannot see, you have to complete small tasks such as maze games.

The name of the game is "Follow the Rabbit", and finally found "Wonderland", which is precisely through the fairy tale allusion of "Alice in Wonderland". It also fits the plot of the movie. Some netizens will get a prompt after playing the maze game, "This reality is virtual, you are in the virtual world."

You will naturally get some rewards when you pass the level, such as "a new movie poster", "a new trailer interview video", "a funny shooting highlight" to watch first, etc.

But when netizens have not figured out the next action, they will get a new prompt, "The computer special police are here to track you. Run away, don't be eaten!"

The player had no choice but to continue playing.

Some lucky players will also get small model toys of "Mechanical Squid" or some "Matrix" T-shirts.

The more lucky audience will get precious premiere tickets, with only fifty tickets.

This is the second publicity stage.

During this stage, the characters in the play were deeply poached. Neo's character is very popular among female fans, while Kate Beckinsale's video was clicked very high, and was even praised by many netizens as the most beautiful goddess of the night.

Because of her actions and pictures, Chen Tian was so beautiful, and the actions were so cool.

In the same situation as her, Charlize Theron also attracted much attention. The female computer special police she played often appears in mini-games and is also known as the most beautiful female agent. She can almost compete with the female robot in "Terminator 2".

In this process, it is also when netizens use their intelligence and talents. This situation often occurs. Someone has cracked a clue just after it was released.

Of course, in this case, viral marketers can also help behind the scenes and often release some clearance information. Some experts have also seized the id that often sends messages, which is the drag of the film company. These posts need to be deleted in time. But it is understandable, because the purpose of viral marketing is to arouse everyone's interest. If everyone is stumped and they lose interest in understanding puzzles, the purpose of marketing will not be achieved.

At the same time, advertising, video, flash, and email information on some websites began to spread.

Gradually, everything about the movie is known to more and more people.

Because no one in the entire publicity team understands viral marketing better than Chen Tian, ​​he had to cancel the holiday and give up his plan to go to Europe to meet Kate, leaving Kate alone for a long time.

Although Kate didn't say anything, Chen Tian could feel that she was very unhappy.

He was also helpless about this. It’s okay if he was not very famous now. If he worked harder in the future, there would probably be more separations in the two places for a long time... He was busy for the movies, and there was no good way, so he could only do this.

The video promotion needs to be balanced, and it cannot be covered or unreserved. That is, the audience must be familiar with the video in advance, and they must still feel fresh when watching the video.

This is easier said than done. Many films are not sure about this level when promoting them. As a result, the audience is already familiar with the film before they can watch it and lose the excitement of watching the movie.

Under Chen Tiandu's dispatch, the marketers did not start with the plot, but developed several points such as the core creative "virtual reality", "hacking", and "computer special police tracking" in the film to build a "virtual reality battlefield environment".

In this way, the audience will have an understanding of the key settings of the film before watching the movie (equivalent to previewing the difficulties of the next class in advance when we were in school), and they will feel much more relaxed when watching the movie.

In recent months, "Star Wars Prequel 1 Phantom Crisis" has won nearly $400 million in the United States, and the global box office has also risen rapidly. During this period, the masterpieces such as "Tarzan of the Apes", "Mummy" and "Fake Dad" have also achieved good results of $150 million. "The Witch Blair", which was mentioned by Chen Tiandu, has set a dark horse box office that shocked Hollywood. With a production cost of just one million, it has hit a box office of over $100 million, which is shocking.

Many media call them this year's "The Sixth Sense", but unfortunately "The Witch Blair" is obviously not as classic as last year's "The Sixth Sense", and his box office money-making ability is ultimately inferior.

The topic of "The Matrix" has never stopped. More and more people are paying attention to this movie, and the movie is becoming more and more well-known to more people.

One month before the movie was released, the third promotional stage was entered. On the Internet, let more and more movie websites, fan forums, video websites, and social networking websites participate in the discussion of this movie, and hold the fans' eyes tightly.

At the same time, in reality, carpet bombing marketing will also be carried out, and lucky audiences participating in the premiere will become the focus. As the movie is getting closer and closer, the main creators finally come to the front stage and start participating in some activities and accepting some notices.

Several huge posters that were huge enough to cover the entire skyscraper were hung on the walls of a New York building on the day.

Above are the huge characters of the three leading actors, with super cool looks and a strong sense of visualization that makes it impossible for every passerby to ignore.

This is the final stage, moving marketing activities from online to offline, and giant posters were hung on two buildings on the streets of New York. At first glance, these two posters would make people feel illusioned that the scenes in the movie would happen vividly in reality.

The two posters are extremely shocking and are also very consistent with the slogan "virtual world" in the later stage of the film. Once published on the Internet, they were quickly reprinted by websites of all sizes and large, successfully attracting people's attention and making another contribution to the film.

On July 26, Chen Tian rarely turned down all his work and took Kate to the Los Angeles amusement park for a day. He came to a shooting target and handed it to the two of them.

"How are you playing with your gun?" Chen Tiandu asked.

Kate raised his eyebrows, "no, I can't shoot this kind of gun, look at you, my dear, I want that biggest teddy bear."

"Come on, give it a try." He smiled and handed the gun to her.

Kate took it, "I haven't played with a spear, is it like this?"

"Aim first, then shoot."

Kate took over and hit the wood with a bang bang, but he didn't hit the iron card that was constantly being promoted. "I'm aiming... Don't laugh, I'll knock you down."

"Sight with one eye!"

Chen Tian was so proud that he had set up his guns. He trained for a while to make a movie. His training results were pretty good at that time, which gave him a lot of confidence, "Teddy Bear, look at me."

After the ten "bang bang bang" sounds, the iron plate on the opposite side rang eight times. It was eight out of ten, and it was a good result. Chen Tian was still a little regretful, "If you have a prize, can you get a teddy bear?" He was so cool that he didn't go to see Kate.

But the owner only handed him a big white rabbit instead of a teddy bear.

Feeling Kate's eyes, he shrugged and bragged: "I'm so confused. Unfortunately, I didn't get the teddy bear. Let's go, I'll give you a bigger one next time."

Kate raised his eyebrows, "I want to play again."

Chen Tiandu glanced at her and handed the money to the shop owner, "Do it again."

When the money is on point, a "bang bang" hit sound comes from my ears.

The owner shouted, "Wow, ten out of ten, what a good marksmanship, I'll give you a teddy bear."

Chen Tiandu "..."

After a while, the two of them hugged each other again and continued to play, but there was a big teddy bear doll on their bodies. "Why are you shooting so well? Where did you learn guns?"

Kate shrugged as Chen Tiandu was like before, "I'm blind."

"Haha, okay."

The two of them had been traveling all day, and Chen Tiandu took her home. As soon as they entered the door, they saw a room full of roses, and there was a big cake in the middle. Kate suddenly widened his eyes, and Chen Tiandu smiled and said, "Happy birthday, Kate. I'm sorry that I've been busy with movies recently, letting you go on a trip alone."

"No, stop talking."

Kate pressed his finger on his lips, "I'm so happy, holding me and kissing me."

Chen Tian was happily forward, and in a short while, a trace of gentle and slender cry came from the bedroom...

...
Chapter completed!