The exciting trailer also made the expectations of "The Matrix" movie fans soar, and the traffic on the official website surged. Some media that were originally disdainful seemed to have begun to change. At least the trailer was not bad, right?

But overall, publicity needs to be further strengthened. This article was first published by...

Now in terms of film, the focus of attention in the entire Hollywood and even the global film industry is the ongoing release of "Star Wars Prequel 1 Phantom Crisis". This unprecedented science fiction movie had a box office of 64.82 million US dollars in North America, and the subsequent box office also hit new highs. The whole United States feels crazy, and those long-lost Star Wars memories began to wake up from their minds, and immediately set off a craze for movie viewing.

Lucas is still Lucas, and Star Wars is still not looking forward to it.

Although Queen Amidala has already entered school, there have been rumors that she will miss the premiere due to the start of school. Fortunately, fans' expectations have played a role. At the premiere, she still saw the genius and beautiful Natalie, and her popularity has also begun to rise rapidly.

If the hottest female star in Hollywood last year was "Screw" Kate Winslet, then this year undoubtedly belongs to Natalie Portman.

Chen Tiandu, who occasionally took the time to watch the movie in the cinema, complained a little about Amidala's style. Not to mention her hairstyle, the two red spots on her face were simply a bad taste. I really don't know how Lucas thought of this style.

After all, there are only a few times when you can have such leisure to watch movies. Chen Tian has been running around for movies recently.

After a little refinishing, the film was successfully submitted for review. Because there were a large number of fighting scenes in the film, the final regret was rated as R-restricted. It is recommended to watch it over 17 years old. Although some children will be blocked out of the theater, the impact is not great.

In order to submit a practical publicity plan, the three companies gathered together to discuss and everyone was on high alert in the conference room.

Warner first came up with a promotional plan, and continued to advance from various channels step by step, using their strong media influence to do their homework. In terms of publicity, Warner's marketers are experienced and experienced, and are the main force in the promotion of this movie. DreamWorks and Matrix are just auxiliary.

However, the publicity plan they proposed made Chen Tian frown. What’s even more regretful was that the others looked like they nodded in agreement.

"Is this your publicity plan?"

Chen Tian even interrupted the words of Philip Rusley, head of Warner's distribution business, with dissatisfaction. "In my opinion, this set is both old and stale and has no new ideas. If this is the plan you have come up with, I would be very disappointed."

Philip Rusley looked at him dissatisfiedly, "In the past, Warner was invincible, I wonder what your opinion was?"

Chen Tiandu frowned and said, "That's the past, and there must be a breakthrough from now on, and it starts with my movie. I don't know if you have noticed a witch murder incident that has been circulating on the Internet and the media recently."

Peck is on his side. Although he doesn't understand why the boss mentioned this, he immediately responded, "I heard that. I seem to have accidentally filmed a documentary and will be released soon."

“That’s fake.”

Chen Tiandu denied: "That is a real movie promotion, using things passed down by people by word of mouth, one to one, one to one, one to one, one to one, one to one, one to one hundred and a hundred. If you pay attention to it, you will find that it is the promotional planning of the film company behind the scenes, otherwise there would not be such a long time effect."

Peck said: "But is this kind of publicity useful? There are all things you say online, and those who don't believe it account for the vast majority."

Chen Tiandu said: "This is the publicity plan I want to propose, online viral marketing!"

The so-called "viral online marketing" is through the word-of-mouth publicity network of users. Information spreads and spreads like a virus, and uses fast replication to spread to thousands and millions of audiences. An emerging publicity method of "let everyone tell you" can achieve the role of "marketing leverage" through others promoting you.

To simply describe it with numbers, it is:

11

1111

1111111111

111111111111111111

1111111111111111111111111111111111111111111111

...

The exponential communication method of "one to ten, ten to hundreds" can show an explosive trend after several generations.

Because this kind of marketing is both cost-effective and has good results, it has become the most unique means of online marketing on the Internet and has been successfully used by more and more merchants and websites.

However, it is still very rare to use viral marketing models in movie promotion.

"Blair the Witch" has tasted fresh, and it will also create a box office dark horse record in October, just like last year's "The Sixth Sense". But their model is still very immature in Chen Tiandu's opinion.

Chen Tiandu suggested: "We cannot give all the trump cards out at once, so that we may gain a certain amount of attention, but there are still nearly three months before the release. Who can ensure that the audience does not lose interest? We must continue to post clues to let people understand the film, but more question marks arise, so as to tease the curiosity of movie fans, let them pass on word of mouth and continue to pay attention to the film."

"Can you tell me specifically?" Everyone was a little curious.

Chen Tian was so worried that he did not make a plan in advance that he had to patiently teach these people. "The so-called viral marketing can be divided into two categories according to the communication method: 1. People's word of mouth; 2. Internet."

"If you want to follow the specific communication channels, you can also divide them into: email, social networking website, blog forum, TV and radio, direct advertising and flyer, outdoor advertising, mobile phone text messages, etc. And to do viral marketing for a movie, there are many forms, mainly: video, flash, games, software, pictures, text, etc. I believe it is easy for you to make some small games, small videos, flash. As long as you can arouse the interest of movie fans in these places, the movie promotion plan will be successful."

Although there are many different opinions on the origin of "viral marketing", it is generally believed that the first person to propose this term was Harvard Business School graduate tim-draper and Harvard Business School teacher jeffrey-raypor.

In 1996, Jeffrey used the word "viral marketing" for the first time in an article written by Fast-pany magazine. The following year, TI-Draper and his partner of venture fund company Steve-Jurvetson used this word to describe the marketing method that hotmail uses user email to promote hotmail itself.

The first to discuss marketing in a viral way is now a historically verified media critic Douglas Lossickov wrote in 1994, "Media Virus: Hidden Issues in Popular Culture". In his book, he proposed a publicity method that allows users to "infect" users, which is very similar to "viral marketing".

But it is undeniable that it has only started circulating in the past two years. It is indeed an emerging word, and it is not a lot of people who don’t know it.

Chen Tian often browses the Future Network, but he knows a lot about this.

"It sounds like I pay more attention to the Internet. Please forgive me for retaining my personal opinions."

Philip Rusley said, "This movie is not a small investment. For everyone's wallet, I still hope to be more secure."

Chen Tian frowned, "Then just neutralize it. We cannot give up on the promotion of real media channels. But we need to slow down and cooperate with online marketing. We cannot shake out the plot and poster at once."

In the end, Chen Tiandu was very angry when he reached a difficult compromise.

As soon as he walked out of the conference room, he found Peck, "Pek, our promotional channels are much different from Warner and DreamWorks. I hope you can try to improve our various channels, promotion, including distribution during this period. The next movie will be the best experience to test whether the matrix has the ability to independently release movies. I really don't want to participate in the second meeting of this kind of quarrel. Do you understand?"

Peck nodded, "I understand. I have already started to integrate the publicity department and the distribution department. It's just that the time is too short and has not been tested by the market. Now I can only rely on them."

"Okay, if you cooperate with Kong Duo, you will get a movie for inspection."

Peck said: "Boss, are you sure you will return to China to shoot the next movie? That will definitely cost a lot of American audiences. After all, not everyone has the opportunity to "Beautiful Life" for foreign language films."

Chen Tiandu was helpless and said, "The movie must be filmed back to China, but it can be re-dubbed. The versions screened in the United States are also in English. I believe there is not much barrier between good movies."

Peck said helplessly: "I hope so."
Chapter completed!