In China, the Spring Festival holiday is the real thing.

Chen Tian was not so lucky. He only stayed at home for three days before restarting work. The threshold for their family was so easy to step on. During his days at home, there were always three relatives who could not beat him to come to him. Fortunately, the old man still didn't need him to greet him. But when he was so upset, the family also thought about changing houses. Moreover, the year has passed, and now it is the 21st century, so I might as well start the theater plan.

Private theaters are the general trend, and they will have to open sooner or later before they are opened, which does not prevent Chen Tian from drafting the foundation first.

Since he decided to do it, Chen Yonghe simply resigned from the agency and devoted himself to it with his younger brother. "According to your plan, what we want to build is not just a cinema, but a comprehensive commercial plaza."

Chen Tiandu nodded and said, "It can be called a 'urban complex'. This is the first commercial real estate model in the world. In short, this building will include a large commercial center, an urban pedestrian street, a five-star hotel, an office building, an apartment, etc. It integrates shopping, catering, culture, movies, and entertainment to form a large business district. In the future, this building will be the city center."

Chen Yongping raised concerns: "The urban development plan of the capital has almost been killed. Good land is not something we can easily interfere. If we cannot get the indicators and land, it will be difficult to even start the first step."

Chen Tian didn't know much about the officialdom. He recalled how Wanda developed and said, "It doesn't have to be popular. The popularity of the present does not mean that it is also popular in the future. With the current urban development speed, the renovation of the old urban area will not take a few years, so it will save a lot of money to buy now."

"If we want to build such a large building and to open it to major cities across the country one after another, our startup capital is definitely not enough. We can borrow from banks and make the loan to the maximum in my name. Don't worry about not being able to pay it back, because the money will become less and less valuable. As for whether to transform into commercial real estate, it is still too early. The most important thing now is to build the square first and then plan for the next step."

He is not a business genius. He doesn't want to and cannot replicate a Wanda. He just wants to build a future golden theater. Most of the time, he can only grasp the general direction of his operation, and the specific details depend on his father and second uncle. But when it comes to grasping the trend of the future environment, he is still very confident. If he wants to say second, no one will be the first.

After staying at home for three days, Chen Tiandu returned to the United States with all his belts and Kong Yiji, starting post-production and planning film promotion.

The movie invited Selma Scuma to be the editor, a powerful gold-medal scissors player. She is especially good at feature films, "New York Story", "The Last Temptation of Christ", "Good Guys", and "The Storm of Casinos" all from her. She is almost the editor of Martin Scorsese. It is worth mentioning that she is also the editor of the original American version of "The Walker of the Spot", and even won an Oscar for this. Chen Tian had no reason not to look for her.

After hearing the story of Chen Tiandu, Selma Skuma expressed surprise, "I can't wait to cut it out."

After talking to Chen Tiandu, she also knew exactly what he wanted. She understood that the entanglements of several characters in this double-undercover story were as hard as hell, and she couldn't extricate herself from the hellish quagmire, and finally she was all deeply trapped. As the movie said, "I'll get it out sooner or later."

Chen Tiandu also discovered that Selma Skuma, as a woman, has very unique insights into movies, especially story movies. She often finds the point that Chen Tiandu wants, and seems to understand what Chen Tian is thinking, knowing how to tell stories and knowing that it will be cooler to cut the knife there.

But both sides agree with each other, is that OK? Obviously not.

The differences appeared in the role of Ni Yongxiao. Selma insisted that "he is not a villain in the story. If the role is too heavy, it will lead to an imbalance in the future. I must cut off some of his scenes."

This knife was about cutting Chen Tiandu's flesh. He was famous for his lack of film when making movies, and he thought that every shot he shot was necessary. But now someone wants to cut a knife, how can he not worry about it?

In the end, he agreed and could only watch Ni Yongxiao's role streamlining, and said silently in his heart: "Fehman's dad, I'm sorry."

Even so, the movie was cut in the end for more than 168 minutes, including nearly 170 minutes of subtitles and nearly three hours. Selma was a little worried about this, but after repeated streamlining, she found that the content was very full and there was no more to cut. Anyway, she liked it very much.

Chen Tiandu was even more "terrified" and was afraid of another blow, and finally confirmed this version.

Think about it, the Hong Kong version only has 101 minutes and includes subtitles, and the American version only has 149 minutes. This version is really too long.

Will it succeed? No matter how hard it is.

He just wants to make "the movie he wants to make", and the rest is the same saying: do a good movie, do a good job of publicity, do your own job, and let the audience decide the rest.

Post-production without special effects, the most important part besides editing is the soundtrack of the movie.

The soundtrack style of "Infernal Affairs" requires a lot of originality, but fortunately Chen Tian has helped Hans Tymo the most. And during the discussion with each other, he occasionally found that the tunes that Chen Tiandu was humming accidentally was very consistent with the style of this movie. He was immediately surprised and felt like he saw a music genius.

There were many more discussions about him in music, and Chen Tian could only bear it secretly.

As a master, Hanstimo can adapt to any style of soundtrack. Haven't you seen how excellent and excellent the soundtrack of "The Matrix" is? The soundtrack is even more out of stock, but it is a unique blockbuster style.

During Chen Tiandu's busy post-production of "Infernal Affairs" every day, Vin Diesel also came to complain several times, "I have been practicing driving for several months. Brother, if I don't turn on the computer, I will have no food to eat."

Chen Tian felt that he was not righteous, so he gave him a task, asked him to find another big guy, and then guided him to find his "partners" in the play, find all the people, and after the training, filming can start at any time.

After completing the post-production, Chen Tian did not feel more relaxed, but instead felt heavy in his heart. This is his longing and expectation for the future.

"We spent a total of HK$73 million in the early stage, equivalent to nearly US$10 million, and the advertising sponsorship income is US$5 million. ABC pre-orders the TV broadcasting rights and can also prepay for a part of it. The biggest part of the expenditure is the salary of the original cast of the "Matrix" that was brought over. Of course, boss, your actors' pay, director's pay, and script fees are not deducted."

Peck was making a report, "It means we didn't spend much money in the early stage and had sufficient funds to do post-promotion."

Chen Tian didn't agree, but was a little surprised. Peck had always been doing advertising sponsorship. He brought several cars or mobile phones from time to time. Chen Tian knew that this was an advertisement implant. So he didn't object to the shooting, but he didn't expect it to make such a profit.

But he didn't show any expression on his face and said lightly: "Let's talk about your publicity plan first."

The box office of a movie is directly related to its early marketing strategy, which is already a consensus in Hollywood.

The movie "Infernal Affairs" is to be released in Europe and the United States, and has inherent flaws.

Chinese-language films have entered Hollywood since the golden age of Hong Kong.

In the commercial film, in 1996, Brother Long, directed by Tang Jili, starred in "Simple Task", and was 15.32 million US dollars in North America. In 1992, Brother Long, directed by Tang Jili, starred in "Super Police", and was 16.27 million US dollars in North America. In 1995, Brother Long was also "Red Zone" directed by Tang Jili, and was 32.39 million US dollars in North America.

Chen Tiandu also knew that Li Chou's "Crouching Tiger, Hidden Dragon" was also a dominant movie, but it was not a pure Chinese film.

In the future, there will be Zhang Yimou's "Hero" of $53.71 million, Yu Rentai's "Huo Yuanjia" of $24.63 million, Stephen Chow's "Kung Fu" of $17.11 million, and Zhang Yimou's "Ten Faces" of $11.05 million, all of which are well-managed. However, the real blockbuster's treatment is only one "Crouching Tiger, Hidden Dragon", and perhaps the "Hero" that Zhang Yimou is filming is also added.

But "Infernal Affairs" must enjoy a larger release. But he did not blindly specify a goal, and he knew very well that it was almost impossible to sell hundreds of millions of dollars in the global box office like the previous two movies. So the promotion now becomes more and more valuable.

Peck obviously prepared, saying: "The promotion in Asia is already in place. Let's not talk about China for now. Our promotional plan is mainly aimed at Japan and South Korea. In addition to using media for promotional advertisements, we can use brand advertising to promote comprehensively. Car advertising is included in the movies. They want to use movies to advertise cars. In fact, on the other hand, we can also use cars to advertise our movies. We can also put movie posters into car chain stores and bring car customers into cinemas. Touching mobile phones can bring the movie posters of "Infernal Affairs" to various mobile phone retail stores. This kind of brand interaction and sharing of promotion channels can also open up additional promotion channels."

"Actually, I have studied it carefully. It is obviously better to apply to China with a wider market." Peck said with great thought. "Our publicity channels can be omnipresent and tied to multiple industries such as mobile phones, cars, the Internet, newspapers, etc. The effect of investing 30 million to 40 million yuan, but in fact we only invest less than 1/10 or even 1% of the money. Isn't it very cost-effective?"

Peck suddenly smiled, which made Chen Tian raise his eyebrows.

He nodded in agreement and said, "The plan is very exciting. If all this is implemented, I won't worry about box office in Asia. Is there any difficulty in distributing it in North America?"

Peck looked at him in surprise, put away his show-off, nodded and said, "The boss guessed correctly, it's not that there are difficulties, but that it's very difficult. Our publicity channels in North America are very narrow. If we want to promote the movie to more Americans, the best way now seems to be to find a strong influential distribution agency."

"Of course, the three major international film festivals in Europe are also good choices, but hopes are on winning awards, after all, they are too slim... I'm not that I look down on this movie. In fact, I like "Infernal Affairs" very much, but you know, everything has all kinds of possibilities."

Chen Tian waved his hand and signaled that he didn't mind. (To be continued)
Chapter completed!