The price issue cannot be ignored. It is agreed to reduce the price, but because of this trick by some sellers, they raise the price first and then give it a discount, and the price did not drop at all in the end.

Now it has been exposed, resulting in the entire flash sale activity being questioned, and the overall reputation of the platform has been affected. A typical mouse shit has ruined the pot of soup.

Now is a critical moment to seize the market. The platform's reputation has been damaged. Users who may have been attracted may be lost due to this, and thus part of the market must be resolved as soon as possible.

However, it is not difficult to solve the problem, just add a review.

If you want to participate in the flash sale event, you can report the products and prices you want to flash sale in advance. After reviewing it by the mall, you can send it to flash sale, which can basically be avoided.

The most difficult thing is the problem of fake goods, which is also a chronic disease in the e-commerce industry.

Just as Li Xiangtao said, even if the control is very strict, it will be dealt with immediately once discovered, and it will be treated with symptoms but not the root cause. Even if a batch is sealed, the other party can turn around and open a new store, which is simply unpredictable.

But it must be dealt with. The flood of counterfeit goods will also affect the reputation of the platform and thus affect market development.

But it is not easy to deal with, but there are ways to do it. For example, if you want to open a store on the platform, you should pay a deposit in advance. If there is a problem with the product quality, you should be fined and confiscated directly, which will increase the cost of selling counterfeit goods. Not to mention completely eliminate it, but at least part of it can be avoided.

But paying more deposits is another problem. If you pay less, compared with the income from selling fake goods, the amount of money you fine is not enough and will not play the role you should have at all.

But it is not enough to pay too much. If the threshold for opening a store is too high, a merchant who originally wanted to open a store on the platform may turn to YiBay or even Taobao because he can't afford it or does not want to take it.

Now is the critical moment to seize the market. Active third-party sellers are also a major advantage in competition. If you lose some sellers as a result, it is tantamount to destroying your foundation and giving your opponent an assist.

The margin can be paid, but not now. At least, you have to wait for the mall to have an absolute advantage in the market share, so that even if the merchant does not want to pay, he has to pay because of the traffic.

It is not feasible to just seal the store, and the deposit is not suitable for the time being. If you want to solve the problem of counterfeit goods, you can only take a heavy blow.

Wang Liu pondered for a moment, thought of a countermeasure in his heart, turned to look at Hu Mingyu, and said:

"Mingyu, I'm afraid I have to ask you to help me."

Wen Yanqi, Hu Mingyu and others also knew Wang Zhixin. They were invited to the wedding and sat at the same table with Wang Liu.

Hu Mingyu said carelessly: "Why are you polite to me? What do you want me to help? Just tell me."

Wang Liu smiled and said, "Okay, then I'll just say it. You also heard that I started that e-commerce platform. The problem of counterfeit goods was a bit serious, and it had a bad impact on the reputation of the mall.

However, it is also difficult to solve the symptoms but not the root cause. The other party can change his identity and reopen the store at any time. It is a bit difficult for us to solve it ourselves.

Selling fake goods is also illegal. Do you think you can ask the municipal bureau to take action and help us get rid of a batch?"

If you want to completely solve the problem of counterfeit goods, you still have to start from the source. You can directly remove a batch of counterfeit dens, which will be a deterrent effect no matter what.

"That's all? No problem, leave it to me. When I look back, I will say hello to the municipal bureau and help you deal with this matter."

Hu Mingyu agreed readily, and after saying that, he changed his voice and said, "But the problem happened on your platform, and it was still online. If you want to find people, you may have to cooperate."

"Don't worry, I'll make it."

Wang Liu smiled and looked at Li Xiangtao and said, "You have heard it all. After you go back, check out the counterfeit shops and find a few of the most rampant ones. Don't block them for the time being, lock the address, and then hand them over to the Municipal Bureau. Cooperate with the Municipal Bureau to eliminate these people to serve as a warning to others."

"I understand." Li Xiangtao responded happily.

"And the problem of express delivery and price tricks you just mentioned. Since you have discovered the problem, you have to solve it.

Since we outsourced the express delivery and there is no guarantee of the package stolen and delivery time, we will build our own logistics company and we will deliver the express delivery ourselves in the future.

You go back and study it and see how logistics should be built the most appropriate, and report it to me." Wang Liu continued.

Li Xiangtao hesitated and said: "We built our own logistics, which can solve the express delivery problem. However, if we want to spread the logistics nationwide, the funds needed are not small.

Now we are fighting a price war with eBay. If we launch logistics at the same time, the financial pressure will probably be a bit too high."

Wang Liu disagreed and said, "It is necessary to build a big deal. The express delivery problem is a problem that exists in the entire express delivery industry at present. Self-built logistics is the most effective solution. If this can be solved, it will only be for us. In the future, whether it is competitive with eBay or any other competitor, this is also a major advantage.

Moreover, e-commerce will definitely make great progress in the future. At that time, the number of packages that can be generated nationwide every day will probably be astronomical. Self-built logistics will not only help us solve the current problems, but it is also an opportunity in itself.

As for the funding issue...

Now the daily transaction volume of the mall has exceeded 2 million, and in a month it will be 60 million, and there will be more and more in the future.

With this money rolling in, it should be enough to build logistics. If it is not enough, then find a way to raise some money."

Anyway, he had already thought about it. It was impossible for him to develop the mall by himself. He would have to raise money sooner or later.

Wen Yanqi next to him suddenly lit up when he heard this: "I still have some money on my hands. If you lack money, I can help you a little."

"And I, I can get some more."

"Mr. Wang, if you need to raise money, just talk. I can squeeze out a sum for you at any time."

Hu Mingyu and Qu Guangjie expressed their enthusiasm, and they had long seen Wang Liu's vision and ability, and they had been hoping to take a ride.

You will meet in a situation... Wang Liu secretly complained and said with a smile on his face: "Then I'll thank you first. If you need it, I will definitely be the first to find you."

"Okay, then I'll wait."

"Remember to talk then, don't be polite to me."

After receiving Wang Liu's guarantee, all three of them smiled happily.

Li Xiangtao was suddenly a little amused, but when he thought about it carefully, he felt that what Wang Liu said was very reasonable. Build self-built logistics can not only solve the express delivery problems they are currently facing, but also when the e-commerce industry develops, countless packages will be born every day. At that time, logistics itself will be an opportunity.

If the funds are not enough, you can raise funds. With the current performance of the mall, you are not afraid of not being able to raise money. At least...

Are there three in front of you?

Li Xiangtao glanced at Wen Yanqi and the other two, thought to himself, and said in a deep voice: "Okay, I'll listen to you. I'll go study it when I go back and see how logistics should be built."

"The price issue was also handled by the way. Add an audit. If you want to sell it in the future, let the seller report the product and price you want to buy in advance, and you can only buy it after the review is no problem." Wang Liu continued to remind.

"clear."
Chapter completed!