Chapter 408: Many Problems
As one of Hongxing shareholders, Wang Zhixin is now quite developed. He did not return to the village to hold his wedding, but he just booked a two-story hotel in the city and brought all the relatives in the village.
Last time Wang Liu got married, he formed a luxurious wedding car team. Wang Zhixin was envious of him and said that he would arrange it when he got married. This time he did what he said, and indeed he arranged more than 30 luxury cars and drove around the city.
The scale is not as large as Wang Liu, but it is also very well-known.
There was no task, and Wang Liu was happy and welcomed the wedding together lively, gave Wang Zhixin a big gift, and finally had a happy wedding banquet.
Wang Zhixin had worked in Tiansheng before, and Li Xiangtao could not stop coming to Hongxing to report to Wang Liu. Both of them knew each other. Li Xiangtao was also invited to the wedding and sat at the same table with Wang Liu.
While drinking, Wang Liu asked him about Tiansheng’s recent situation: “How is the company’s recent situation?”
Li Xiangtao smiled and said, "Everything is good. QQ registered users have just officially exceeded 300 million a few days ago. Members, advertising, and QQ show several profit points. Their performance has been growing steadily. Recently, they have tried several new profit channels, and the results are all pretty good.
However, there was a small problem with Mengwang.com. It was just launched before and needed to open the market. The share ratio of Mobile and us signed was quite large. The profit was only 15%, and the remaining 85% belonged to us.
The market is now stable, and the contract signed before is about to expire. A few days ago, I talked about renewal with Mobile. The situation is not ideal. Mobile agreed to renew the contract, but it has to modify the share and divide it in half in the future."
When you are doing business, the share ratio before was indeed a bit low. Mobile was not a charity. Now the market has stabilized. It is normal to modify the share ratio and gain more benefits for yourself.
Wang Liu could understand and nodded and said, "It can be modified, but it's too much half. Let's talk about it again to see if the proportion can be pressed down."
"good."
Li Xiangtao nodded and continued: "The game business is still OK. "Legend" has been online for more than two years, and its performance has declined a bit. In the past few months after the New Year, the average profit is only about 50 million.
"Miracle" has been online for more than a year, and its performance has also declined, down nearly 10 million from its peak. Now it has a monthly profit of only more than 60 million.
However, we have previously represented a new game from Actoz, and we have also developed one myself, and they are now running for a fee.
The profitability is not bad. In total, it can bring about 40 to 50 million to the company every month, which not only offsets the decline in "Legend" and "Miracle", but also has the remaining balance, and the overall performance has also steadily improved."
Wang Liu nodded. There are always a day when the game is tired of playing. "Legend" and "Miracle" have been popular for so long, and it is normal for him to decline. He was not surprised and said lightly:
"Where is the mall? How are you doing recently?"
Li Xiangtao smiled and said, "The best situation is the mall. Since the price war with EBay has been upgraded, and some of the traffic you accidentally brought to the mall, your performance has been rising sharply recently. The average transaction volume has doubled compared with before the price war escalated, and sales have increased by more than 300%, and the daily transaction volume has also exceeded 2 million.
If you weren't fighting a price war with EBay, the price was a bit low, and the mall could start to make a profit."
Tsk tsk tsk... The daily transaction volume has just exceeded 600,000 when I came back last time. In less than a month, it has risen to 2 million, more than tripled.
Although there is a reason why the starting point is too low, it can triple in such a short time, and the increase is gratifying enough.
Wang Liu smiled and said, "Yes, grabbing the market now is the most important thing, there is no need to rush to make a profit."
"I understand this." Li Xiangtao smiled, and after saying that, he suddenly frowned again and said solemnly:
"The mall is in good condition, but there are many problems recently, and the first thing is the express delivery problem.
The transaction volume continues to rise, and with it, the number of parcels continues to grow. Now the number of parcels generated by the mall every day has reached nearly 20,000, and we have more than 10,000 pieces per day.
With so many packages, the cost is not mentioned. It is a problem to be successfully handed over to the user.
The two express delivery companies we originally cooperated with were almost unable to keep up with the capacity of the city, and theft of bags and parcels occurred frequently. The most serious thing is that the outlets of the two express delivery companies across the country are not directly operated, but are both franchised, and their binding power on each outlet is limited.
We have signed a contract with the express company. If the parcel is lost, the express company will compensate for the losses. However, every time we ask the express company to make a claim, they will turn around and fine the money from the outlets that lost the parcel. The outlets are unwilling to suffer losses. They will be fined very much and will detain the goods directly and will not deliver them down. The package cannot be handed over to the user for ten days and half a month, which has a great impact on the reputation of the platform.
There is also the problem of counterfeit goods, which is mainly concentrated on third-party sellers. Although we have strictly checked it and dealt with it immediately once it is discovered. If the circumstances are not serious, the store will be closed directly if it is serious, but it is still banned repeatedly.
We had just blocked a store, but the other party changed their identity and opened another store again. It was simply unpredictable.
There is also price issue. The sales of the flash sale we have planned recently are very impressive, and it is placed on the homepage and has exposure to the store. Many third-party sellers also want to participate.
I thought that more stores would join and the scale of our price war increased, so I agreed and specially reminded them that if you lower the price, you should be honest and don’t play tricks. However, some people still took risks and raised the price first and then gave discounts. Finally, the price not only did not drop, but some even rose.
Some people seized this point and spread rumors that our flash sale activity was a scam and did not reduce the price at all, and the platform's reputation was greatly affected."
The more Wang Liu heard, his brows became tighter and his performance rose, and his performance was pretty good, but this problem was really a lot.
He also heard about the issue of express delivery in his previous life. Not to mention that e-commerce has just started, even in a few years, express delivery theft is common. Now it is just a little more rampant and cannot be dealt with.
As Li Xiangtao said, all express delivery companies today, except for postal services, are franchised. The headquarters has very little binding force on each outlet. If the package is stolen, they can only be fined. They dare not punish them very much, otherwise the outlets will dare to detain the goods directly.
Many similar things will be exposed every year. This is the current situation in the express delivery industry and cannot be solved by changing express delivery companies.
However, it is not difficult to solve this problem. Express outsourcing cannot be avoided. So he built his own logistics and delivered the goods by himself?
He had thought about building self-built logistics before the e-commerce business preparation, but at that time he had to build a platform, recruit merchants, purchase, and rent warehouses, and had a lot of things to do, and he didn't care about logistics.
Now the mall has been launched and its performance is soaring. At this critical moment, the reputation of the mall cannot be damaged due to logistics problems, which will affect the market seizing.
Chapter completed!