Chapter 54: Pre-sale soon
Just as netizens were watching it with relish, the video progress bar soon came to the end. At this time, a promotional poster for the "Counter-Strike" game popped up.
It says "first-person shooting battle", "real presentation of the battlefield" and other related introductions. It also comes with a very suitable "bandit police" confrontation scene, which makes people want to play at first glance.
When it comes to new media soft advertising, no one is more experienced than Mawei. After all, in the Internet in the previous life, advertising was simply omnipresent. Watch a video pop-up ad, download resource pop-up ads, and sometimes even if you open an app, you have to force three-second ads to watch...
But I have to say that Mawei's publicity strategy is very effective. Soon many netizens left messages under the video, asking where the broadcaster's game is available and why it is not found online.
"Broadcaster, where can I buy the "Counter-Strike" you recommended? Why can't I search for it?"
"The game should be being promoted, it hasn't come out yet. But the scene of the tank being bombed is really handsome! I've watched it back and forth 40 times!"
...
Mavie's C4 video was released for just two hours, with more than a thousand comments online, and the number of viewers exceeded 30,000. Compared with those rich American second-generations who followed his videos, the popularity is more than a hundred times higher! Many people are jealous and envious...
Two days later, Blizzard President Mike called and told Mavie that the pre-sale website was about to be completed. "Mavie Chairman, the pre-sale webpage of "Counter-Strike", is now in the final testing phase. It is expected to be officially opened at 8 pm the following day."
"Okay, I get it." Mawei lay lazily on the sofa. 200,000 games cdks, each priced at $28. After turning the pre-sale concept, the game will be made in net profit of 5.6 million US dollars before the game is made! Not to mention, when the game is launched, the money will be even more!
And Ma Wei doesn’t have to worry about not being able to sell it. You should know that the popularity of "Counter-Strike" was very exaggerated. The sales volume was more than 3 million sets! At that time, almost as long as people went to the Internet cafe, they could see a large number of people playing CSS there.
In addition to the fun games, there are also not many games in 2000. There are not many fun ones.
"Chairman Mawei, will 200,000 CDKs be a bit... more?" President Mike is not a rebirth, and Blizzard has not developed smoothly in the past two years. So I am not confident enough.
"Just publishing it in this quantity, maybe it's not enough." Mavi said with a satellite phone. He is really promising in this life, and his playing things are all high-end. Compared to his previous life, Mavie envies the lives of the rich second generation in China, now Mavie envies the rich second generation.
Mike received the instructions and followed the established policy. The pre-sale website was also launched on the same day. Many videos and introductions about the "Counter-Strike" game were posted on the official website of Blizzard for players to browse. However, it is not possible to pre-sale, and you have to wait until 8 pm the day after tomorrow.
The pre-sale website of "Counter-Strike" was launched, and it was not the players who first learned the news. It was the information media that made a living in the game industry, and major game companies that competed with Blizzard.
Of course, it also includes Vivendi, the old boss of Blizzard Company. After Blizzard was acquired by Mavie, it has been paying attention to the company's dynamics. This is a habit of speculators, just like when men and women break up, they always pay attention to each other's life silently.
In the office of Chairman Vivendi, President Adrian was wearing an exquisite black suit and holding the coffee that his secretary had just made, and then leisurely looked at the company information collected by the secretary.
Adrian was born a speculator and liked to get involved in every industry. Relying on his own money, he acquired companies that had potential and just emerged. Then he continued to exploit and squeeze until his potential was exhausted.
Therefore, Adrian, who is over 50, has a sarcastic and mean face, and his whole temperament gives people the feeling that he is very talented and cannot suffer any loss.
As Adrian drank coffee while watching the information in his hand, suddenly a line of words came into his eyes.
That's about Blizzard, which sold a few weeks ago, recently released a new game on pre-sale. 200,000 copies of "Counter-Strike" cdk, each priced at US$28, with a total amount of up to 5.6 million! That is half the price they transferred Blizzard at the beginning.
After seeing this information, President Adrian immediately put down his coffee. Then he said to the French secretary standing in front of him, "Go and call Lyon to my office!"
As a narcissistic speculator, Adrian could not stand the company he saw was dissatisfied. In less than a month, he transformed himself into a chicken laying golden eggs in the hands of others.
Out of narcissism and self-esteem, he didn't want to see the company he sold was revitalized by others. He even thought instantly whether Blizzard had already had the creativity of this shooting game and deliberately concealed it from the headquarters. He just waited for the transfer and shined in the hands of the new owner.
Five minutes later, when Vice President Lyon, who received the news, came to the office without knowing it. Adrian threw the information in his hand expressionlessly on his desk, "Look at it! What's going on with Blizzard?"
Lyon, confused, couldn't help but pick up the documents, and then he realized the reason why the president called him to come.
"Well... this, Chairman, I visited Blizzard Company on the spot. The two games they developed were not called "Counter-Strike". There was no shooting battle game similar to the first-person perspective." Lyon revealed what he knew.
He was caught off guard by Ma Wei's move. He never expected that Blizzard would make this reversal in such a short time.
"Do you think our decision to sell Blizzard Company is wrong?" President Adrian rubbed his temples. If Blizzard Company turned over in someone else's hands, it would definitely be a slap in the face of the old boss! That is to slap him Adrian in the face.
"I think it should be right! After all, Blizzard's data and performance have been declining every day in the past two years. The creativity and R&D capabilities of gaming are not as good as before. This is a unanimous evaluation by our board of directors."
Lyon said and thought for a while, then continued to say to Adrian, "Now they made a pre-sale game, which might be their last struggle. Besides, who would spend money to buy an unknown game first? You're right, chairman?"
Chapter completed!