Chapter 243 One person is equal to a hundred thousand troops
When everyone is in a desperate situation, they always want to seize any vitality. This is the instinct of survival.
When the civil servants in Nanjing's prison of the Ministry of Justice survived by chance in Xiaoling, they had different thoughts, either waiting for the king's army with expectations, constantly cursing Prince De, or waiting for the new opportunity to come with expectations.
Shi Lei came to Duke of Wei. No, it should be the Grand Governor's Office. He entered the Prince's study room, gave a bow first, and then reported it.
"Criminal, I just came from the prison."
"oh."
Zhu Guoqiang was looking down at a list of military officials and assistants who had just compiled.
Catching military power in troubled times is more important than anything else!
This is a matter of life and life, and it is an overwhelming matter!
At present, there are five sources of officers and soldiers in Zhu Guoqiang's army. One is the soldiers who followed all the way from Jinan, the second is the remnants of Liu Liangzuo's troops; the third is the sailors who came from the Peacock Banner, the fourth is the Ming army brought by Huang Degong, Mou Wenyan, and Yang Yufan, and the fifth is the Minzhuang trained in Liaodong and Shandong.
Just look at the source of these officers and soldiers, you will know what Zhu Guoqiang’s real direct line is. However, if you want to seize the world, you don’t just rely on the direct line, but you have to tie all your strength into a rope. How can this chaotic force be built into your own army!
This is the most important thing!
Since it is to be built, the troops need to be reorganized, and how to adjust the officers during the reorganization is undoubtedly the top priority. But how to reorganize will not arouse others, especially the opposition of Huang Degong, Mou Wenyan, and Yang Yufan is something that Zhu Qiangguo has to consider.
Balanced interests are the most troublesome. After all, the ultimate goal of balance is for yourself.
“How is the situation there?”
Putting the rosters together, Zhu Guoqiang looked at Shi Lei and asked.
"Criminal Master, many of them still complain about you! In fact, I really can't understand why they should save their lives? How great was they killed together yesterday!"
Facing Shi Lei's sigh, Zhu Guoqiang smiled and said.
"It's easy to kill people! But killing people to kill people! The reason I left them is because these people are the leaders of Shilin. Killing them casually will definitely cause a rebound in public opinion. I occupied Nanjing by the momentary hearts of the people. If I want to take Nanjing as the foundation and take root here like Emperor Gao, I cannot rely solely on temporary merit. If the people of Shilin are not on my side..."
Shaking his head, Zhu Guoqiang said helplessly.
"The reason why Emperor Chengzu moved the capital back then was that Jiangnan was in conflict with him. In any case, in the eyes of the world, the person in the capital was still orthodox. Even if I built the Grand Governor's Office, although I still kept the etiquette of the monarch and ministers, if someone encouraged me, the reputation of the unofficial person would still be on my head, the common people..."
Zhu Guoqiang sighed in a very sigh and asked back.
"The people of Nanjing may be on my side, but what about the whole Nanzhili? If the whole Shilin said that I was rebellious! Then in the ears of the people, I was rebellious and a rebel minister. Therefore, if you want to gain a foothold in Jiangnan, you have to fight for the people's hearts and people's opinions with them! In fact, it is to win public opinion!"
The experience of another world tells Zhu Guoqiang that the importance of winning public opinion is to win the world if those who win public opinion win. The reason why those gentry in the Ming Dynasty was able to incite public opinion at all times was ultimately because of their grasp of the power of grassroots topics!
And why are the people willing to trust gentry?
Because these gentry are all the "big Vs" around them!
The government office is trustworthy with the familiar "big Vs" around them!
This is also the basis for the "big Vs" to incite public opinion. Therefore, in Zhu Guoqiang's view, striving for and controlling public opinion is even more important than fighting a war.
"The reason why I don't move now is that they want to wait until the right time, and take these people out and fight a public opinion war."
Public opinion war.
People in this era obviously couldn't imagine so many. It can even be said that the reason why many emperors and generals failed in political struggles throughout history is because they ignored public opinion.
For Zhu Guoqiang, whether in history or in reality, he has seen too many roles that win political struggles to win public opinion.
"But the prince's dreams are long at night. The longer the time he stays those people there, the more likely it is to have problems."
"It's okay, it's better to have problems now than to have problems in the future. It's of course great use to keep them,"
After smiling, Zhu Guoqiang asked in a different way.
"Have you found the person I want?"
The prince's inquiry made Shi Lei nod and said.
"Criminal Master, that person is in Nanjing. As long as the prince wants to see him, he can invite him to the mansion at any time!"
It seems that history has not changed much. He is indeed in Nanjing like in history. It would be better if he is doing this. It would be easier to do this with him.
"Then please invite him over!"
When he received the invitation from the Grand Governor's Office, Yu Yingjia felt his legs were weak. After all, he had heard and witnessed the name of the Grand Governor and the Crown Prince.
What does this man do for me now?
Yu Yingjia couldn't figure it out. He was just a businessman, and he was a bookseller, and he didn't have much money in his hands. Even if that man wanted money, he didn't have to come to him. After all, there were many rich merchants in this city. It was not his turn.
But what if he asks himself for money?
1000 taels.
5000?
Or more?
It's so fatal!
However, despite his panic, Yu Yingjia still came to the Grand Governor's Office and came to the Grand Governor's Office.
"The grass-roots have met the Grand Governor!"
After the ceremony, Yu Yingjia stood there and saw a book in his hand.
The Governor is reading a book?
What book?
As a bookseller, Yu Yingjia instinctively had such an idea. At this moment, the Grand Governor put down the book in his hand.
It's actually "Traveling to the North"!
"Ling Zun's book "Journey to the North" is quite good, and the book is good, but the popularity is even more admirable! It can take advantage of the opportunity to launch it and discuss the idea of publishing the book, Ling Zun is the best person in history!"
Looking at Yu Yingjia, Zhu Guoqiang smiled on his face.
Because the literacy rate in the Ming Dynasty was extremely high, this greatly enriched the urban culture, especially the prosperity. The market was prosperous, and the publishing industry was naturally extremely developed. The booksellers in the Ming Dynasty understood the "people-oriented" business strategy and knew that making profits was the foundation of business. They could put down the air of "cultural people" and take the actual needs of ordinary people as their starting point for printing books.
What are medical, agriculture, industry and commerce, Confucianism, Taoism and Buddhism, poetry and prose of time, Huanggang secret scrolls, college entrance examination composition selection... What books do the masses need, and what books do the Ming Dynasty booksellers will produce. Of course, the favorite books of the common people in the market are always popular in vernacular, so gods, ghosts, talented men and beautiful women, monks and nuns, famous prostitutes, etc., have been published one after another. In short, the bookstores of the Ming Dynasty do their best to solve the cultural needs of the common people in the market!
Faced with this huge blue ocean market, the huge profit returns are vigorously driving bookmakers to find ways. In the waves, there are finally a group of bookmakers who are at the forefront of the times with amazing but unconscientious operation techniques. Yu Yingjia's father Yu Xiangdou is the leader among them! Not only can he publish books, but he can also take advantage of the hot topics. "Journey to the West" came out of nowhere, with thousands of people everywhere and Luoyang paper expensive. He immediately created a travel area in the southeast, and with the pirated "Journey to the West", he let him live for Qi. Not only that, he can also plagiarize, pirated, and... he is definitely a qualified publisher with no moral integrity and bottom-mindedness and accurate grasp of the needs of the masses, but... he is dead!
It doesn't matter if he dies. His son is still alive and is still engaged in the publishing industry to promote cultural prosperity. His business skills are as good as his father, and he is even better than that. And a publisher like him who is unconventional and unlimited is exactly what Zhu Guoqiang needs.
Although he didn't know what "ride the popularity" meant, Yu Yingjia still heard that the governor was praising his father, so he naturally accepted it with a smile.
"My father published hundreds of books in his life, and all of them were popular with the people. Unfortunately, the people failed to learn how much money they were doing in their father. Now they can only barely maintain the bookstore. I am really ashamed of my father!"
Yu Yingjia is humble, and his father is a standard marketing genius, but he is not bad either. When Yu Xiangdou was alive, he mainly focused on activities in Jianyang, which was the center of the pirated printing industry in the Ming Dynasty. However, Yu Yingjia brought his business to Nanjing and gained a foothold here, making his business across the country. If it were not for the change of dynasties, coupled with the massacres of the Qing army after entering the pass, the ban on the destruction of academies, the prohibition of private family education, the prohibition of gatherings of the people and other policies of fooling people, and the comprehensive decline of the publishing industry, I am afraid his achievements will not be worse than his father.
"You are different from Lingzun. He is a publisher and better at writing. You are not as good as it. However, you are better at engaging in the publishing industry. It is obvious that you can do your business in the bookstore today in recent years. This time I asked you to come here because I wanted to borrow your talents for my use!"
Some talents are of no use to the superiors of this era. But in Zhu Guoqiang's view, not to mention that others are the ones in front of him, if they make good use of them, he is even equivalent to an army of 100,000.
"Borrow my talents?"
He opened his eyes wide in surprise, and Yu Yingjia was puzzled.
"Grandmaster, Caomin is just a bookseller! What kind of talents can he have?"
"Luck you the talent of selling books!"
He smiled at Yu Yingjia and said, Zhu Guoqiang directly pointed out his thoughts to him.
"I'm going to run a newspaper, well, to be precise, I want to borrow the newspaper you sell books to run a newspaper."
Chapter completed!