Shortly after returning to Los Angeles, Ryan went to Jenkins Films. "The Three Hundred Warriors of Spartans" produced by Kidman Studios and directed by Zach Schneider. An extremely simple test-shot session was held in the large conference room here, and no film critics were invited to participate. Except for some representatives from theaters, most of the media that appeared here were Disney-owned.

The film completes all the post-production work, and the picture with the addition of CG special effects is very visually impactful. This is definitely not an epic war film in the traditional sense. In a sense, it is more like a long MV starring three hundred strong men wearing red pants.

However, traditional epic films are now worrying theaters.

After two nearly crazy epic years in 2004 and 2005, the failures of a series of major productions such as "King Arthur", "Alexander the Great" and "Dynasty of the Heavenly Kingdom" have almost pushed this genre to the dilemma faced by pirate themes in Hollywood. Not only the producers and publishers, but also the theaters have some concerns about this theme.

Without a few years of buffering, this situation will not be significantly improved.

Fortunately, the strong muscles, flying blood and free spirit make "Spartan Three Hundred Warriors" look quite selling, but after the test film, some theaters were still worried and did not reach an agreement with the publisher Jenkins Pictures.

In this way, Ryan expects that the film's first week will be at most 3,000 theaters, which can only be considered ordinary for commercial productions released by Disney in recent years.

But epic films are facing huge dilemmas, and this situation is normal.

The quality of the film is guaranteed, and Jenkins Pictures is responsible for the promotion and distribution team. Ryan just called Nicole to reassure her and put "Spartan Three Hundred Warriors" aside for the time being.

As long as there are no big problems with publicity and distribution, the chances of making money in the film are much greater than losing money.

As for whether the film will be criticized for being too violent and bloody after it is released, in the face of sufficient commercial interests, these are not a problem at all.

In addition to "The Three Hundred Warriors of Sparta", Walt Disney invested more resources into the films produced by its subsidiaries. It is getting closer and closer to the summer season. "Iron Man" is about to come. After Ryan and Scarlett Johnson finished filming the Easter egg, the two were inevitably taken out by Marvel Pictures to make a big fuss.

In an interview, Stan Lee revealed to reporters, "In the universe setting of the Marvel movie version, the relationship between Black Widow Natasha Normanov and Captain America Steve Rogers will develop differently from the comics. These will be initially displayed in the easter eggs filmed by Ryan and Miss Johnson for "Iron Man."

"I like this character very much, and I also like the interaction between Black Widow and Captain America." Scarlett said in an interview with Disney Online Channel. "During World War II, Steve Rogers saved Natasha Normanov. When they met again, nearly seventy years had passed. This feeling suddenly became a different world. This feeling will have a huge impact on the characters' hearts. When those comrades who had fought side by side died due to aging, two people who had undergone human experiments met in a modern society. Only they can feel their feelings."

When the reporter asked about the relationship between Black Widow and Iron Man in the film universe, Scarlett was generously admitted by Marvel Comics, "Natasha Normanov and Tony Stark will have an intersection. Because they will form a team, one of the most powerful combat combinations on Earth - the Avengers!"

Although both the media and senior movie fans have guessed Marvel's ambitions, this is the first time that someone has admitted it in public. "Avengers" is already under the planning of Marvel Comics and Walt Disney.

Tony Stark is definitely one of them. After Scarlett's interview, "Iron Man" immediately attracted more attention.

In addition, "Agent Carter", produced by Marvel Pictures, also debuted on ABC TV in mid-April. This miniseries mainly tells the work and life of Peggy Carter, played by Hayley Atwell, after losing Steve Rogers, in which Tony Stark's father Howard Stark has an important role.

This series is a supplement to the film universe and the origin of S.H.I.E.L.D. Walt Disney launched this time period, so naturally wanted to form a benign interaction between the mini-series and the Marvel Superhero movie. Judging from the ratings and responses of the premiere episode, the effect is quite good. Although many people miss Nicole's version of Page Carter, they also understand that it is basically impossible to let a two-time Oscar best actor star in a mini-series.

Although Tony Stark has not been born in the series, a series of black technologies such as the Ark Reactor have already taken shape.

Of course, Robert Donnie Jr. attended a press conference held by Marvel Pictures for "Agent Carter". As the starring actor of "Iron Man", he accepted joint interviews from many media.

"In the comic world, the Iron Man series is as famous as Spider-Man, X-Men and Captain America." Robert Downey Jr. is naturally talking about "Iron Man". "This comic has been popular for decades and has always been concerned by readers. Because it is not a biological variant or bitten by some insect. He is just an ordinary person, using his intelligence to create an iron suit, the greatest invention of mankind."

He is far from reaching the position of Hollywood's first-tier movie stars, and understands the importance of this series to himself. "I think 'Iron Man' is a very interesting character; in Spider-Man and X-Men, Marvel has successfully created a magical hero, but the reason why this story is suitable for adaptation is that it touches on social issues and the world we live in. This story is about redemption, and ordinary people who can become heroes, and he must suffer misfortunes to exert his power."

To be precise, the character Tony Stark has many similarities with Robert Downey Jr.'s own experience. Under Disney's public relations, news like "Robert Downey Jr. was born for Iron Man" can be seen everywhere in the media.

In short, all this has increased the audience's expectations for "Iron Man".

In addition to "Iron Man", Disney has also invested huge financial and manpower in "Car Mobilization". Animated feature films produced by Pixar Studios have always been a guarantee of profit, especially the profits generated by derivatives, which are enough to make any Hollywood film company jealous.

As early as when "Looking for Nemo" was released, Pixar Studios advertised "Cars Mobilization" in the film. Since August last year, the film's series of promotional plans have officially started.

Disney made a 3D heavy blow at the CG event, and the preview versions of the four animated blockbusters, "Car Movement", "Ratin King", "Robot Wall" and "Flying House Global" that will be launched in the next few years, will be released together, giving many viewers a sneak peek and exclaiming.

The one that has attracted the most attention is "Car Mobilization" released this summer.

During the publicity, Disney also vigorously hyped this is the first animation work to use "ray tracing" technology, which can help the car characters themselves and the environment they are in more authentic and credible.

Since the release of the Toy Story series, Pixar Studios has always been the leader in animated films. Today, Pixar Studios' production has long been synonymous with "high-quality animated films".

In order to promote "Car Mobilization", Walt Disney and Yahoo and other partners once again hyped up Pixar Studio's experience. Even a video specially produced for Pixar Studio was also posted on the homepage of the Yutube website, which has increasingly powerful influence.

This video combines classic cartoons produced by Pixar Studios, with the sound of Hooker cowboys - Tom Hanks, of course - to introduce everyone to the advantages and characteristics of Pixar.

"Every new work has a technical breakthrough, which is what Pixar personnel pursue for perfect performance. However, in addition to the superb picture expressiveness, what really touches people is still a wonderful and moving story."

"Although the stories told in Pixar animated movies are worlds that are not very relevant to reality, and the characters in them cannot appear in our lives. Many of them are not even humans, but the audience can find their own shadows and see the cute commonalities of human beings and their bad shortcomings."

"The most brilliant advantage of Pixar Studios is the magic of their stories. Why do we feel full of love when watching Pixar animations? What makes us so obsessed with Pixar's animated characters? And what suddenly stimulates our tear glands? Everything depends on how Pixar's works tell stories and how they tell stories..."

Along with the main characters of "Car Story", the animation characters that once left a deep impression on the audience on the big screen, along with Tom Hanks' commentary voice, were transmitted to many Internet users.

In the film market where supply exceeds demand, the importance of publicity is not completely under the quality of the film. Ryan and Disney Group will not ignore the role of publicity because of past success. This is a fast-paced era, an era of eye-catching economy, and also an era of fickleness.

As the creative director of Walt Disney, Ryan’s biggest job is undoubtedly to pay attention to the works launched by various Disney companies and departments. Today, Walt Disney Group has been at the forefront of Hollywood in the film and television industry, and its advantages have become increasingly obvious as time goes by.
Chapter completed!