People in any position will feel the pressure. Hollywood is always surrounded by the spotlight. Celebrities who seem to be glorious actually face pressure that ordinary people cannot imagine. The appropriate channels and ways of venting are undoubtedly crucial, otherwise they may go astray.

The most primitive exercise between men and women is definitely a good way to relieve stress. After spending a weekend with Ryan at sea, Natalie re-entered her post-work for "127 Hours" with a relaxed and confident smile.

Ryan, who returned to Disney, also welcomed an important visitor, Michael Bay, the director of "Transformers".

Disney has signed a formal directorial contract with Blast Bay. The entire team that he has worked with since "The Jedi Men" will join the Transformers crew. This group of people is definitely one of Hollywood's best-in-class people who are good at creating explosions and shooting visually impactful shots.

The crew has just begun preparations, and Michael Bay and relevant personnel have formulated a very detailed plan.

"Two weeks ago, I visited Hasbro's base in Rhode Island." Sitting across from my desk, Michael Bay roughly introduced the current preparations. "Frankly speaking, Ryan, I'm not a Transformers fan, but those toys are really impressive. I talked with Hasbro's ceo Brian Goldner a few times and gained a lot."

"Can you say it?" Ryan just flipped through the plan and put it aside for the time being.

As a group of people born in the early 1980s in his previous life, the Transformers series carries so many of his wonderful memories. He never denies that he is also a fan of the live-action movie of "Transformers", even though it is a brainless popcorn criticized by countless film critics.

"First of all, it's robots." Michael Bey took the coffee handed over by his secretary and thanked him. He continued, "They should not be called robots, but mechanical life bodies, so the square, bulky and thick robot shape is not suitable for the Transformers."

Seeing Ryan nodding slightly, Michael Bay seemed to be more confident, "In the setting, they are alien lives with higher wisdom like humans. Then the body should also be like intelligent life, full of curves and physical beauty."

Ryan agrees with Michael Bay's point of view. This is not only a science fiction film. It also involves advanced alien life forms. If it is made large and heavy, it is simply a joke. It is just like those who don't understand the original "The Lord of the Rings" complaining that Gandalf, the wizard in the movie, always fights in close combat.

"I communicated with the Industrial Light and Magic Special Effects Group." Michael Bay continued. "We will design the main King Kong characters including Optimus Prime and Megatron in a streamlined manner. The Industrial Light and Magic gave me a rough design diagram, and we will make models in proportion, with Optimus Prime likely to use tens of thousands of parts."

In this way, during a deformation process, thousands of components of the robot will move at the same time, thus avoiding the phenomenon that the volume and mass of the Transformers can be reduced or larger at will in Transformers cartoons, which is difficult to explain with daily physics.

The unique Transformers look can also highlight the fundamental trait of their origin from Cybertron.

Michael Bay did not stay for too long, but just exchanged views with Ryan on some key issues, and left the Disney headquarters soon after leaving the plan.

The plan he brought was not only about filming, but also the entire preliminary plan of the Autobot Studio established by Disney, which involved many aspects such as preparation, publicity, shooting, distribution, cooperation and surrounding areas.

For example, in terms of publicity, the studio has contacted more than 200 companies in 78 countries, and the pre-sale work has started early.

In order to get close interaction with the Transformers fan community in the United States, Disney plans to hold an "Optimus Prime Line Competition" event starting next month, asking fans of this series to write lines for Optimus Prime in the movie, and the lines written by the final winner will appear in the film.

Marvel Comics has obtained the copyright of "Transformers". A while before the film is released, four-volume comic prequels of Transformers live-action movies will be published one after another. The story mainly reflects the passage of Bumblebee from Cybertron to the modern earth, Megatron's journey to Earth to find the source of fire, and the origin of the Seventh Defense Zone.

In addition, there are some live-action movie story series for young children. These books will be published one after another before the live-action movie is released, creating a rich prequel background for the stories of live-action movies.

Behind a truly successful movie, huge and complex publicity and marketing work will never be separated.

Disney even has the subtitle propaganda like their wars, our world.

During the filming of this film, there will inevitably be many shots of the US military and war. The Autobot Studio also contacted the Pentagon and received a positive response from the US Department of Defense, which has a lot to do with Michael Bay himself.

Since the last century's "Breaking into the Deadly Island", Blast Bay has established a very pleasant cooperative relationship with the Pentagon. If you want to use the power of the army to shoot, you almost didn't have much strength in Fei Disney.

When Michael Bay once again invited the Pentagon to provide support for the filming of the film, the other party not only accepted it, but also came up with his own plan.

According to the preliminary plan, the real Holloman, Cortland and Edwards Air Force Base and the Pentagon will appear in the film. The Ministry of Defense even promised to assist the crew in filming for free, lending high-end weapons that are rare in common, from the CV-2 tilt rotor aircraft to the C-130 Hercules transport aircraft, the C-17 Global Overlord transport aircraft and the F-22 Raptors, all of them are in this ranks.

Although they should be properly listened to their opinions in some aspects, the savings were tens of millions of dollars, and the bravery of American soldiers to confront the mad robots is also something that North American audiences like, and neither Ryan nor Disney would oppose this plan.

What's more, according to Ryan's idea, as long as this series can make money, no matter how bad it is, it will continue to shoot. It is necessary to establish a good relationship with the Pentagon. After all, in order to promote American weapons and the military, they will pay for the expenses of many aspects of the film.

In North America, including the White House, Congress, the Department of Defense, the CIA, the FBI, the Department of Homeland Security and even county police stations in famous cities, all have special offices dedicated to Hollywood affairs. Using the power of these departments to shoot movies is also a tradition in Hollywood.

The most typical example is that "Speed ​​of Life and Death" which is almost a Los Angeles police promotional film, received full assistance from the Los Angeles County Police Department. Not only did the real SWAT team be dispatched to assist in the filming, but even the police equipment such as police cars and helicopters used by the crew are basically sponsored for free.

Although the public sector here is not much different from the other side of the Pacific, it is much more clever in shaping its own image.

Just like movie propaganda, this is an era of high freedom and openness of information. The simple, direct or even rough publicity method in the past will only have the opposite effect.

Ryan will not rely too much on any publicity method. The films he promotes will formulate a complete publicity plan before the filming is planned. The entire publicity process is far longer than the preparation and shooting time of the film. Especially before and after the film is released, huge publicity costs will be invested to create huge momentum for the film.

This work is most obvious in "The Hunger Games". This series was first given to Natalie as a simple script, and later turned into an outline to Susan Collins, Disney and "Alien" Publishing House began to jointly formulate promotion work.

There has never been a break in the various promotions and advertisements of novels. Even Disney has reached the top of the best-selling list in the United States, and Disney has never relaxed. When the movie plan appears, news about "The Hunger Games" can be seen everywhere on newspapers, magazines, radio stations, television, online media and even outdoor billboards.

When Disney, a global media group, mobilizes its resources to fully promote a series of works with quality assurance and Ryan's name, can have a huge impact.

This series is not only successful, but also the success of the film is also the result of a comprehensive and comprehensive development of many aspects.

After entering September, "The Hunger Games" was the first to drop from North America, and its North American box office finally stopped at the $430.55 million that surprised the industry, almost booked this year's North American box office champion.

“We can’t understand why The Hunger Games is so popular in North America.”

This movie has been removed from the other side of the Pacific Ocean, and has only won a poor box office of less than 40 million rmb. The professional film media on the other side is very strange, "This is simply a standard bad movie without any characteristics!"

Their words are not unreasonable. "The Hunger Games" responded very mediocrely in non-English-speaking areas, with slow overseas box office growth. After the global box office exceeds 670 million US dollars, the subsequent accumulation can only rely on a long screening time. No one can guarantee whether it can eventually exceed 700 million US dollars.

At the same time, a very ordinary department head of the Touchstone Films, a subsidiary of Disney, purchased a series of copyrights for "Twilight: Twilight" from a housewife after several negotiations and obtained the priority refusal for subsequent works.

Although it has paid some price, this series has not revealed any trend that can be popular, and in general, it is still very worth it.
Chapter completed!