At the west end of Quannan Pedestrian Street, the original Sanlian Home Appliances Building is now the first floor of Ginza Shopping Mall. It is open on KFC next to the entrance of the main entrance. In terms of business area, it is the largest store in Quannan, and naturally it has become the new flagship store of KFC Quannan.

The New Year in 2003 is coming, including the weekends I moved over, and the holiday lasted for three consecutive days, but the business of the flagship store has been deserted.

Compared with the Sudan Red Incident, the passenger flow has been reduced by only two-thirds.

The holiday has just passed and the twelfth lunar month has come. The coldest time of the day has come.

In the cold weather, Geng Hongju pushed open the glass door and entered the flagship store.

The store manager Han Yiming came over quickly: "Good morning, Mr. Geng."

Geng Hongju looked at the store and there were very few customers. She called Han Yiming to sit down next to the table near the main entrance.

"How is the business during the New Year holiday?" Geng Hongju asked.

Han Yiming said the truth: "Not good, I can't even earn the expenses."

Who would have thought that KFC, which has always been a hot business and can be called a money-making machine, would face this situation.

Geng Hongju nodded: "The difficulties are temporary. This matter will fade away one day. In fact, the popularity is much lower now. You who do front-line work cannot relax."

Han Yiming said: "Okay."

Geng Hongju asked, "The person who was sampling and testing will arrive soon, what's wrong with the preparation?"

"We have made careful preparations and there will be no problems." Han Yiming knew that today's random inspection is a crucial public relations activity launched by the company. If done, it may reverse the recent decline of KFC: "All raw materials were tested for two rounds before entering the store, the kitchen and cabinets were disinfected last night, and the oil was fryed and all the new oils were replaced before going to work today..."

Geng Hongju kept nodding. This time it was a Western-style chain fast food sampling inspection that KFC had fully promoted. The specific sampling time can be grasped in time, so that we can make every effort to prepare.

This is a battle of preparedness, and compared with the last time, I naturally have full confidence.

Geng Hongju suddenly thought of something. Judging from the feedback from all aspects, the last sampling test was not only KFC did not prepare, but Burger King also did not prepare, but Burger King actually passed every test...

Their daily requirements are really so strict?

Geng Hongju is very aware of KFC's business for many years. KFC's promotion has always been good. In addition, he is a foreign monk, so he has made a tall and elegant character for himself, but in fact there are many internal problems.

Thinking of this, she quickly asked a key thing: "No problem with the drink?"

Han Yiming said: "Mr. Geng, don't worry. The store is arranged in a unified manner. When mixing the syrup with the beverage machine, all the high-quality pure water is used."

Geng Hongju felt relieved. At first, she also worked in the store. She knew that when many stores were mixed with cola syrup, they simply used tap water to save costs.

The tap water in many places in China cannot meet the direct drinking standards.

At around 10 o'clock in the morning, many cars were parked near the KFC flagship store, with several of them painted with blue quality supervision and other words.

There are also some cars, including Taidong TV, Taidong Weekly, Taidong Evening News and Quannan Times.

A group of people from food quality inspections took the lead in entering the store. Han Yiming, as the store manager, quickly met him.

Geng Hongju didn't go there, like an ordinary customer who came to the store to eat, sitting next to a table, watching the actions of these people.

Behind, more than a dozen media reporters holding cameras or cameras followed in and looked at their badges. Without exception, they were all reporters from mainstream media.

There are many media reporters with different positions following, Yum basically doesn’t have to worry about someone tampering in the sampling test.

The team was led by a department-level cadre who showed Han Yiming the certificate and relevant procedures. The sampling work was done by the people below. The three professionals brought professional equipment to the KFC kitchen.

Multiple media reporters gathered at the door or behind the glass curtain wall to shoot in the kitchen.

The kitchen is open-plan, and you can see every move inside from the outside. This is not KFC's innovation, but KFC's advanced experience in learning from Burger Royal and Lu's catering stores.

Seeing the professionals skillfully extracting samples, Han Yiming was not worried. In order to deal with this sampling test, all the stores in Quannan KFC, including the flagship stores he managed, have done a lot of preparations.

A man in his thirties came to the department-level cadre and asked, "Zhou Chu, do you have any other instructions?"

Zhou Chu looked at the drink machine and said, "Drinks must also be sampled, and do as planned in the car."

The man nodded: "Okay, I'll go now."

When I arrived at the cashier, a woman happened to come out of the kitchen and immediately ordered: "Xiao Li, come here."

The woman put away the sample storage box: "Wang Ke, what else is there?"

Wang Ke pointed to the beverage machine, and the woman knew it and hurried over.

All drinks were also sampled next to each other.

When Han Yiming saw this, he secretly breathed a sigh of relief, but fortunately he didn't use any water.

Unexpectedly, the woman put away the liquid drink sample and found it: "Are you the store manager?"

"It's me." Han Yiming said.

The female inspector said: "I remember that you KFC's cola drinks are all filled with ice cubes. Where are you put ice cubes?"

Han Yiming suddenly hesitated.

The female inspector said: "Please cooperate with our work."

Ice should be fine, right? Han Yiming's confidence has dropped a lot in an instant. It seems that no one in the store has paid special attention to ice cubes. It seems that the various notices and precautions sent above have not mentioned the ice cubes.

This is a small thing that cannot be smaller, and no one pays attention to it at all.

Han Yiming felt that there should be no problem. How big can these gadgets have?

He pointed: "The ice is here."

The female inspector went over to sample the ice cubes at KFC.

Although Han Yiming was worried for a while, he immediately put it aside. No one paid attention to the ice cubes, including him and Geng Hongju, and no one thought there would be any problems with the small ice cubes.

Not long after, the group rumbling out of KFC and went to Pizza Hut, a place across the country. In addition to various food items, they also sampled Pizza Hut’s drinks and ice cubes.

The team went to the Qiansheng Shopping Mall next door again and adopted the same sampling method for Hamburger King.

Then, further east, go to McDonald's flagship store.

This sampling test is still aimed at the Western fast food chain brands on the market, mainly KFC, Burger King, McDonald's, Dicos and Pizza Hut.

At the same time, there are two monitoring teams that take samples from other relevant stores in Quannan under the supervision of media reporters.

Yum China Branch made a big decision and was determined to make a comeback.

In some ways, the public is forgetful. With the brand effect formed by KFC over the years, as long as the test results are qualified, they can match the standards of Burger King. Many people who were worried about KFC’s food safety before will still enter KFC and choose various fast foods in the future.

Many things cannot be completely changed in a short period of time.

Therefore, Fang Weibing was very confident that he would fight a beautiful turnaround at the beginning of Quannan, where KFC fell.

As soon as I got to work in the afternoon, Fang Weibing asked, "Is the sampling over?"

Geng Hongju replied: "It's over. On KFC, there are a total of twelve stores sampling. The sampling process and subsequent testing will be supervised throughout the process. There is no problem with a fair test result in this matter."

Fang Weibing sat on an office chair, took back a few strands of long hair that had gone away, covering the Mediterranean above his head, and said, "How are you preparing for the public relations article?"

"The public relations department is ready." Geng Hongju reported the latest updates one by one: "I personally communicated with many mainstream media. As long as the test results of the quality inspection department are announced and there are no problems with the quality inspection, they are willing to accept our promotional soft articles and cooperate with our advertising plan."

Fang Weibing reminded: "You can't save money at this time. Don't be reluctant to leave the public relations expenses you should spend."

"The departments have been mobilized," Geng Hongju said: "Even some media that have a stance towards Lu's dining chairs have expressed that they will truthfully report the results of this sampling test."

Fang Weibing looked relaxed: "The basic position of the large media is still necessary, so after this sampling inspection, we can go with the flow and downplay the Sudan Red incident and send a signal that KFC's food is safe enough to the outside world."

He changed his voice: "Xiao Geng, you can further collect relevant information about Lu's catering and Burger King. Burger King is already a powerful competitor of KFC, and we can't ignore them anymore. In the past, I thought it was a small-scale domestic brand, so I didn't have to worry about it. Just like many domestic chain brands that have appeared in recent years, I will die soon, but I didn't expect it to become a big trouble."

"Okay." Geng Hongju responded.

She has called up more than once about the report of Burger King, but the ones above should not pay attention to...

It's too late to talk about these things now, and the Hamburger Royal and Lu's catering has become a climate.

Geng Hongju actually knows that KFC is not easy to move Burger King, and Lu's Catering is a company with roots.

…………

Quannan, Lao Zou, who was born with the word "bitter" written on his face, was in a good mood recently.

The last time the mess was handled pretty well, at least no one on both sides had any trouble.

For him, this kind of thing is enough without seeking merit but without making any mistakes.

While drinking tea, Lao Zou thought that this sampling inspection was not as worried as last time. KFC, which was pushing hard behind it, actually had little impact on him.

The office door suddenly knocked from outside, and the assistant director pushed the door in and said hurriedly: "Director Zou, the preliminary test results are out!"

While speaking, the test form was placed on the desk.

Lao Zou took a sip of tea slowly and asked, "Why is there something wrong with the Burger King with this expression?"
Chapter completed!